Spotted in the NYC subway. “Zero screen time.” An iPod Shuffle ad in 2026.
When we built the iPod, the goal was the technology disappeared and you could have your music wherever you were. 1,000 songs in your pocket.
Now we’re living through a moment where people are actively looking for ways to disconnect from the infinite feed, algos, and constant notifications. That doesn’t mean technology is bad. It means the best technology understands when to step back.
Not every problem needs another screen, another menu, or another layer of complexity. Constraints create freedom (read: @DavidEpstein new book Inside the Box). And often removing features creates a better product than adding them.
The future of technology shouldn’t just be more engagement. It should help us be more human.
오오바 쌤의 대표작 우주형사 갸반의 시그니처 변신포즈 '증착(蒸着)'은 원래 마지막에 하늘로 손 뻗는 포즈가 전부였다고 함. 그러다 쌤이 "그정도 가지고는 어린이들한테 서비스가 너무 박하잖아"라며 고안한 것이 이 히어로 역사상 가장 화려하고 박력있으며 어렵고도 간지나는 변신포즈.