OOH is the most inclusive channel.
And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives
#IPAO#RealWorldImpact
💚OOH is THE Responsible Choice
Almost 50p in every £1 spent in OOH goes back to communities.
Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit.
#IPAO#RealWorldImpact
OOH supercharges social media’s ability to drive mental availability, and in turn transfer brands and their messages to consumers’ long-term memory.
#IPAO#OOHTheDigitalPrimer
OOH (public media) builds trust (vs private media) through costly signalling.
With its massive reach, the broadcast nature of OOH increases the desirability of products through cultural imprinting.
#IPAO#OOHTheDigitalPrimer
OOH is 🌟the🌟 digital primer.
Pairing OOH with Mobile delivers an increase of 11% in memory encoding and 13% more emotional impact.
🖋️Source: Analysis 2004-2016 case studies. 55 cases in analysis/ WARC and JCD
#IPAO#OOHTheDigitalPrimer
OOH delivers long-term business results, doubles the chance of brand-fame, and has been proven to increase customer acquisition, profits & market-share.
#IPAO#EffectiveOOH
Experience the unexpected with our latest WinDOOH campaign in collaboration with @kineticwwUK and @OceanOutdoorUK! 🌪️ In partnership with @WarnerBrosUK and @Unilever’s Walls see London and a classic Twister Ice Lolly get swept away by the new Twister film.🍦🎬
OOH is the vital ingredient to maximise the effect of cross-media campaigns.
Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home.
#IPAO#EffectiveOOH
The @ClearChannelUK #OMA2024 are over, and we brought home 7 awards across 4 campaigns, including the Grand Prix for @TfL & @WavemakerUK, Elizabeth Line for ‘The World's Smallest Global Campaign'!
Congrats to all winners and thanks to @ClearChannelUK for the amazing awards
✨We're very excited to announce the launch of our latest campaign with the one and only @taylorswift13 ! Huge shout out to our Katrin Schubert and Richard as well as our Brilliant partners @kineticwwUK @blowUPmediaUK!
See below for all the details!! 👇
https://t.co/P51g16I3tW