Hello...(Kindly insert your preferred term of address). Happy new month; happy Independence Day, Nigerians🇳🇬; and of course, happy birthday to me🎂. My name is Victor Aniude, and I'm a data analyst (in progress).
It is 5x to 25x more expensive to acquire a new customer than to keep an existing one.
If you aren't measuring customer economics, you aren't running a business; you’re running a treadmill.
🧠 Day 10 Challenge:
A software company has 100 customers paying ₦1,000/month.
🔹10 customers leave (Churn).
🔹20 customers upgrade to a ₦2,000/month plan (Expansion).
Is the company's revenue growing or shrinking? What is the NRR?
Let me know your answers in the comments.
🧠 Day 9 Challenge:
You run a luxury watch brand. Your cost to make a watch is ₦50,000.
1. What would your Cost-Plus price be (at 20% margin)?
2. Why might a Value-Based price be ₦500,000?
Hint: brand, signaling, status, scarcity
Let me know your answers in the comments.👇
📌 If you want to increase profit by 10%, you could try to sell 10% more products, or simply optimize your price by 1%.
Pricing is the most powerful, yet most ignored lever in a business analyst’s toolkit. Most people treat it like math; great analysts treat it like psychology.
Formula:
Price elasticity (P.E) =
% Change in quantity sold ÷ % Change in price.
💼 The Bottom Line:
An entry-level analyst looks at the cost to ensure the company doesn't lose money. A senior analyst looks at the value to ensure the company gets every cent it deserves.