King of Reach by B&S

B2B - Worldwide Food Distribution

[King of Reach by B&S @KingofReach_]

The world's busiest travel hubs deserve brands that stand out.

Proud to see Ukiyo making its mark at Singapore Changi Airport through the power of partnership with Drinksology Kirker Greer and Lotte Duty Free.

Turning global ambition into retail reality. That's what we do.

Read the full story: https://t.co/4wZklfXtE7

#KingofReach #TravelRetail #DutyFree #GlobalDistribution #BrandActivation #WeMakeItPossible

[King of Reach by B&S @KingofReach_]

Taste the Sunset at Schiphol Airport. 🌅✈️

Our latest #PASSOÃ activation is now live in Lounge 1 Departures, bringing the brand to life through an engaging travel retail experience.

From PASSOÃ Spritz tastings to exclusive in-store promotions, the activation is designed to connect with shoppers and strengthen brand visibility at the point of purchase.

Made possible by the collaboration between the PASSOÃ team at The Lucas Bols Company, Lagardère Travel Retail, and the B&S Travel Retail team, this is a strong example of how partnership, retail execution, and brand experience come together to meet travellers where it matters.

#KingofReach #BrandDistribution #TasteTheSunset #TravelRetail #Schiphol #BrandActivation #ExperientialMarketing #DutyFree

[King of Reach by B&S @KingofReach_]

Most of us will never meet the people who make our world possible.

The crew behind the holiday they’ll never forget.
The navigators guiding essential supplies across oceans.
The engineers keeping offshore operations running through the night.
The teams working far from home so others can be exactly where they need to be.

Today, we recognise those who spend their lives connecting ours.

Thank you for everything you do.

⚓ Happy International Day of the Seafarer.

[King of Reach by B&S @KingofReach_]

🌍 Global team. Global assortment.

Whether your customers call it football or soccer, tournament season means a massive demand for match-day snacks. ⚽️🍿

Hear from our global team as they share what's trending in their countries. From sweet treats to beverages, our global assortment ensures you are fully stocked for the rush.

Tournament season is about to begin. Is your business ready?

🏆 Lock in your winning inventory with King of Reach by B&S.

#KingofReach #WorldwideFoodAndBeverage #GlobalBrandDistribution #FMCG #WorldCup2026

[King of Reach by B&S @KingofReach_]

This June, Team @KingofReach_ will continue crossing continents.

Connecting markets from Africa to the Americas means plenty of time on the move, and we’re looking forward to a month of meetings with partners across regions.

Looking for a partner who can simplify the challenges others tend to overcomplicate? Let’s meet!

#KingofReach #TradeShowSeason #GlobalBrandDistribution #B2BNetworking

[King of Reach by B&S @KingofReach_]

Moving one million units in under three months. 🍵🍪

When a trend like matcha shifts from a social craze to high retail demand, speed is everything.

By turning this trend into a track record, we’ve helped our partners tap into new volume potential with a proven flavour profile.

See how our matcha cookies went from idea to production and entered 5 markets in just 90 days: https://t.co/c4J0JjG9TX

#KingofReach #WorldwideFoodAndBeverage #BrandDistribution #SupplyChain #RetailSuccess #SpeedToMarket #Matcha

[King of Reach by B&S @KingofReach_]

Team King of Reach by B&S is on the move this May, across Europe and Asia, driving new avenues for growth.

Ready to scale your business? Meet us at the events we’re attending.
Let’s talk real possibilities, powered by the right partnership.

#KingofReach #TradeShowSeason #GlobalBrandDistribution #B2BNetworking

[King of Reach by B&S @KingofReach_]

Smarter Cold Storage Starts Here

More control. Zero compromises on your cold chain.

With our latest ColdHub partnership, frozen logistics becomes a competitive advantage, not a constraint.

We are making it easier to move frozen goods with more speed, more precision and complete visibility at every step.

When your supply stays in control, your business moves forward.

Read the full story → https://t.co/DeRaHA3nF1

#KingofReach #WorldwideFoodAndBeverage #GlobalBrandDistribution #ColdHub

[King of Reach by B&S @KingofReach_]

This month, King of Reach by B&S is moving faster, reaching further, and making things happen across Europe, Asia, and America.

Visit us at the following trade shows:

WTCE, Hamburg | 14–16 April 2026 | Stand 1B107
F&B@Sea, Miami | 15–16 April 2026 | Stand 7, Brand Experience
FHA Singapore | 21–24 April 2026 | Stand 5G1-01

#KingofReach #WorldwideFoodAndBeverage #GlobalBrandDistribution #TradeShowSeason #B2BNetworking

[King of Reach by B&S @KingofReach_]

Sharing is Caring with Baker & Baker

Easter is the perfect time to treat your customers. From the comforting swirl of a cinnamon roll to the crisp bite of a Pastel de Nata, this range is the simple solution to your foodservice needs. It offers a breakfast staple or dessert without the kitchen complexity.

Deliver the freshly baked quality your customers expect, made possible by King of Reach by B&S.

Browse Baker & Baker online: https://t.co/NqLTjoyxEJ

[King of Reach by B&S @KingofReach_]

The Sweetest Season is Here 💜

Easter and Milka go together like tradition and a touch of lilac. Families trust the quality of this Alpine chocolate to make their celebrations special.

By stocking Milka, you are doing more than just filling shelves. You are providing the trusted choice your shoppers look for while ensuring you stay ahead of the busiest confectionery season of the year.

Ensure you have enough stock to meet the Easter demand so your customers can create new memories with a classic favourite.

Add Milka to your basket now: https://t.co/IbVKodjDkr

#KingofReach #WorldwideFoodAndBeverage #BrandDistribution #Easter #Mondelez #Milka

[King of Reach by B&S @KingofReach_]

Indulgent like Baileys Original Irish Cream

From delicious drinks to decadent desserts, Baileys brings versatility that works across every occasion. Bring the world’s favourite Irish Cream to your customers for Easter. It is the perfect treat or gift for the season.

Stock Baileys for Easter. Available online at https://t.co/4Qg1QrVLOt.

#KingofReach #WorldwideFoodAndBeverage #BrandDistribution #Easter #Diageo #Baileys

[King of Reach by B&S @KingofReach_]

The news is out: 12 tonnes of #KitKat have gone missing in transit.

Imagine explaining that a delivery of nearly 414,000 chocolate bars has disappeared. That’s a lot of 'breaks' that aren't happening!

That’s why when you choose King of Reach by B&S, you’re getting a partner that delivers on time, every time.

[King of Reach by B&S @KingofReach_]

Stand 215 at the Summit of the Americas was filled with SPIRIT this week!

It was a highlight welcoming our Brand Partners as well as Duty-Free and Travel Retail media to our stand. The event provided the perfect opportunity to showcase our growth, introduce our new leadership, and highlight the strong partnerships driving our expansion across the region.

Beyond the productive meetings, we’re leaving the Summit with great momentum after a high-energy week and having had a lot of fun. Thank you to everyone for attending and engaging. Cheers from our team to yours until next time!

Read the full highlights in: @MoodieDavitt , @TheTRBusiness , @Global_TR_Mag , Travel Markets Insider, and @DFNI.

[King of Reach by B&S @KingofReach_]

We are at MHA | Stand 408 together with our partners @SousVideCuisine and Danaeg.

Come and visit us to understand how King of Reach by B&S is your one-source supply partner for all your cruise food and beverage requirements. We understand the essence of speed in cruise supply, and are ready to serve you wherever you need us.

Our team is here to answer all your questions and help resolve your business challenges.

#KingOfReach #CuisineSolutions #Danaeg #MHA #CruiseExperience #FoodService #FoodserviceSolutions

[King of Reach by B&S @KingofReach_]

🚢 4 Hours. 100% Precision.

The 2026 European cruise season is quickly approaching.
Longer itineraries. Bigger ships. Tighter turnaround windows.
The margin for error? Non-existent.

When your vessel docks, the clock starts. Every minute counts to restock, refresh, and reset before the next voyage. There’s no room for mistakes or maybes.

At King of Reach by B&S, we anticipate your needs by sufficiently stocking your ambient, chilled, and frozen requirements against your schedule, while handling every layer of port complexity so you can focus on operations.

We don’t move pallets. We deliver certainty.
We make sure everything is exactly where it needs to be, exactly when it needs to be there.

Cruise Season 2026, locked, loaded, and made possible.

#KingofReach #WorldwideFoodandBeverage #GlobalBrandDistribution #Foodservice #Cruise

[King of Reach by B&S @KingofReach_]

We are at IAW | STAND A134, HALL 9

Come and visit us to understand how King of Reach by B&S is your one-source supply partner for all the latest trends and products in the world of FMCG retail.

Our Retail Team are here to answer all your questions and propose your special deals.

We make FMCG possible!

#KingofReach #IAW2026 #Trends #FMCG #WeMakeItPossible #Retail

[King of Reach by B&S @KingofReach_]

For the first time, King of Reach by B&S is exhibiting at Alimentaria, one of the most influential Food & Beverage exhibitions worldwide, where international demand meets global supply.

Visit the team at stand C141-8, where partnerships are built, and where new growth opportunities begin.

#KingofReach #WorldwideFoodandBeverage #GlobalBrandDistribution #FMCG #Alimentaria2026 #Rimbies #RoyalClub