Regardless of the sales process or sales methodology you may follow, your key to success in sales relies on two critical factors; consistency and repetition.
When we start the process off by making the experience about them and their car rather than us and ours, we gain a trust that allows open communication, better service, and connected experience.
By spending 15 minutes up front in the pre-demo trade walk, we can quickly connect with the customer’s dominant wants, needs, and desires — and figure out what really motivates them.
Instead of fighting to get the old-schoolers to use social media, I work with them to plan their time well, so they can maximize their in-person time with fresh ups on the lot and customer follow-up in the office.
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