Your BFCM offer isn’t one discount. 10% off over $100, 20% off over $200, extra for VIPs, UK pricing, nothing on final sale.
On Shopify, that’s five. Custom Discounts holds it all in one, with the price on the product page, not the cart.
Install it for BFCM. Link in🧵
Kite now supports bulk actions for promotions.
Select multiple promotions, then pause, activate, or delete them all at once. No more updating 50 campaigns one by one.
If one can’t be changed, it’s skipped, and you’ll know why.
Small feature. Big relief after a sale ends😌
Our BFCM guide for 2026 is up. AOV drivers, conversion drivers, bundle playbooks. Free.
New this year: a free readiness audit. Four checks on your live store: AI visibility, CRO, bundles, checkout. One ranked list in 48 hours.
Black Friday is Nov 27.
https://t.co/a2KfgL8Hn2
Kite just crossed 1,000+ Shopify App Store reviews. For an app handling revenue-critical promotions, that trust means a lot. Merchants use Kite for free gifts, BXGY, tiered discounts, shipping offers, and more. 1,000+ reviews later, we’re just getting started.
Kite is now inside Shopify Sidekick. Ask questions about your promotions in plain language: → Which campaign drove the most revenue? → How much discount did I give away? → What does my DER mean? No exports. No digging through reports anymore. Just ask Sidekick.
Here's a fitting bit of validation, from none other than the Tomorrowland store, 8 months on Kite Discount & Free Gift, and they gave us a 5-star review & some praise:
Spent the morning going through BFCM discount data from 1,000+ @Shopify stores.....and it's clear....the structure of the discount matters more than the size of it.
Total discount-enabled sales by @KiteDiscounts crossed $47.2 million
Some interesting category results for discount-enabled sales in 4 Days
▫️A beauty brand unlocked $1.58M
▫️A modern-art store hit $852K
▫️A mobile-case brand crossed $815K 🤯
▫️A multi-tool brand generated $500K
What worked this BFCM:
▫️Free Gift was the most popular discount type set up by 59% of stores and delivered 54.6% of sales- enabled revenue
▫️Kite’s signature Custom Discounts (only 7.7% stores) contributed $ 8.6 M (sharply targeted, high-intent setups).
▫️Shipping Discounts (by 5.7% of stores) still drove 14.6% sales-enabled revenue
▫️Goal-based, tiered, and BXGY filled in the rest with steady volume
Wowza!
Discount data drop from Black Friday.....numbers from @Shopify stores using Kite…
→ 59.6% of stores set up a Free Gift offer and it alone drove 58.5% sales enabled revenue
→ Only 7.9% of stores set up Kite’s signature Custom Discount, and it delivered 15.6% sales enabled revenue 🤯
→ Shipping discounts: set up by just 5.4% of stores but delivered 11.8% of sales enabled revenue
→ Goal-based progress bars - 10% of stores
→ Tiered discounts -10.4% of stores
→ Buy X Get Y - 6.5% of stores
All in all, Kite helped with enabling sales of $19.9M through these discounts
Wild what the right incentive can unlock… more soon 🙌
our goal for Kite has always been this:
if you can think of a discount campaign, you should be able to set it up easily with @KiteDiscounts. whatever the rules, conditions, and logic. It should be the only discounting solution you need.
We've kinda gotten there...and I am excited to see what @Shopify stores do with it, this BFCM.
Here's a great example from Omorovicza - using a free gift with purchase to solve a key ecommerce challenge: Increasing AOV.
💰Spend-based trigger
🎁Gift auto-added to cart
⚙️Branded, seamless widget for a smooth UX
We have crossed 400 ratings on the @Shopify App Store 🥹
What a solid validation this is. To every review, & to every store that gave us a shot - thank you. You made this possible. ❤️
Filippo Loreti pulled it off during BFCM with a twist.
They gave 2nd & 3rd products at 30% off
→ It lifted AOV
→ Resonated with loyal VIP customers who didn't think twice before grabbing the 3-product deal.
That's smart BFCM targeting in action, right there.
During BFCM, shoppers spend more when offers feel like progress. Tiered discounts tap into that psychology - “I’m saving more with each step.” It’s why they work so well to boost AOV while reducing hesitation at checkout.
That little progress bar isn’t just pretty - it’s built to grow your revenue. 📈
The closer shoppers get to a reward, the faster they move to claim it.
By stacking milestones (gift → discount → free shipping), you create multiple triggers that lift AOV and conversion rates.
Example:
1 for $20
2 for $35 (decoy)
3 for $40 ✅
Shoppers see the 2-pack and think… might as well get 3.
A small change - Tiered pricing that quietly lifts AOV and boosts sales.
Most Shopify stores miss out on bigger carts because they don’t use the Decoy Effect in their tiered pricing. 🛒🛒
Add a “middle” option that makes your best-value tier the obvious choice for customers. 🧵