Going viral doesn't build your personal brand.
→ Make a relatable content
→ Share free valuable offers
→ build a community around it
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4 Posting Habits that CT chads use to target content virality.
>Post Gm
>Get their mutualsl to like it
>Post Gn
>Get their mutualsl to like it
THE BREAD CRUMB STRATEGY
>slow, steady drops of content
>make audience talk about you
>launch a gamification
>invite influencers and partners
>people participate and share
Which project do you think needs this strat to sell?
BARBIE GENERATED OVER $365M
WITH THE COLOR PINK & BREAD CRUMB
Here’s how they did it.
As far back as 2009 the award winning movie barbie has passed through initial concept with multiple scripts, directors, and actors for the starring role but no one understood how to make Barbie come to live.
Until Greta Gerwig came onboard in 2021 and everything changed
meticulously planned by the team, they started dropping bits of the campaign
first they put out a single image Barbie, Margot Robbie in her Corvette in Barbie land
which got lots of attention then
then they started dropping minute contents of the trailer
like the little girls smashing their baby dolls in the desert, premiered in selected popular theaters
Next the banger tracklist “the Way of water” was revealed
songs on the movie with the top artist like Lizzo & Dua Lipa
who drops album for a movie? Genius
Later they launched a selfie generator developed in partnership with PhotoRoom.
Barbie actors picked it up and started generating their AI selfies, the internet joined along the trend, attracting more than 13 million users,
including top celebrities like Pedro Pascal, Big brands and over 165 partnerships for the movie.
The most unexpected turn of event was Barbenheimer
Christopher Nolan's Oppenheimer a dark historical movie about the atomic bomb was releasing on the same day as Barbie,
which caused an uproar among fans debating which movie should been seen first.
Barbie premiered on July 21, 2023, with a campaign of over 244 influencer partnerships, gained 438 million impressions $750K in earned media and over 1.6 billion views in YT.
Do you agree they turned the pink into cashflow?
10 Solid Takeaways From This Gold Article:
1. Content marketing builds evergreen assets that continues driving visibility long after publication.
2. In crypto, high-quality content is the most effective way of explaining complex protocols for user understanding
3. Long-form blog articles win at SEO and AEO
4. X threads are still the single most powerful distribution format in crypto.
5. Short-form video is best used for hooks and top-of-funnel reach,
while long-form YouTube videos build deep trust and detailed understanding.
6. Effective content strategy maps:
threads & short videos for awareness,
blogs & explainers for consideration,
documentation & guides for conversion.
7. A realistic publishing cadence
30 shorts, 4 blog posts & 4 YouTube videos month
8. Planning content with product updates and market narratives prevents reactive, low-quality output.
9. Content marketing creates compounding credibility to users, investors, and partners.
10. Success is measured by downstream actions not just impressions
https://t.co/XpfDJu2blx
Your high-value tweets never see the light of the day.
Go to inspiration in creator studio and see the top content with most likes, replies, bookmarks
it’s always that
News
Meme
Rage-bait
That silly comment
stupid stuff they did and talk about
what does that tell you?
when marketing with content
your product, offer, or value is never for everyone and has nothing to do with going viral.
you just have to figure a way to get it to the people who needs it.