How can we marketers outsmart #AI?
We know AI can write anything but so far it hasn’t been able to understand the most important part of us – our #emotions.
For now, let’s stick to the golden rule that #humanizing our messages is the smartest thing we can do in advertising.
How can global firms help raise awareness of a crucial problem like climate change? 🌎
Maybe adjusting their slogan for Earth’s Day could be a starting point…
This is what we came up with.
What do you think?
Let’s start a slogan battle in the comments!👇
#EarthDay2023
"Every guitar player has a favorite guitar, an instrument that is very personal to them. For me, it’s my 1972 Guild D40 Acoustic (seen here)."
- John Hynes, Partner & Executive Creative Director
#Creativity express itself in endless ways.
Happy International Guitar Month!
Does your workplace stress you out?
According to a 2023 statistic, 83% of US workers suffer from work-related #stress.
That’s why a few months ago we incorporated weekly #yoga sessions to share moments of relaxation.
Trust us, it helps.
#Advertising#Marketing#Fridayvidebs
Pepsi has unveiled a new logo to celebrate its 125th anniversary.
Here's a sequence that shows how it has
evolved over the decades. Which one is your favorite?
We perceive a desire to evoke the past
combined with a step into a new era…
Interesting stuff for logo nerds like us
The creative process.
How people believe it is:
Idea -------------> Final product
How it actually is:
Idea ----> Better idea ----> No wait, why don’t we..? ----> Idea rejected ----> Comes back to the first idea ----> Final product
#Advertising#Creativeagency#Marketing
Always talk to strangers!
People have amazing #stories from which you can learn a lot.
Caring about your growth also means being willing to listen to what other people are sharing.
#Marketing#Advertising#Storytelling
Women in history had to do extraordinary things to be able to live ordinary lives.
When only men could study, Margaret Ann Bulkley became a respected surgeon under the name and appearance of Dr. James Barry.
Her secret was discovered only after her death.
#WomensHistoryMonth
Joy has hypnotic powers, especially at this special time of year. It’s a time we focus on love for family and friends and express our gratitude for all we have. We wish you peace and tranquility this Holiday Season and may your New Year be filled with exciting new possibilities.
Bravo! @StoryblocksCo is leading the way in recognizing the importance of diversity and inclusiveness in stock video libraries. It was an honor to design their first Diversity in Video report. We thank them for allowing us to play a small part in their important mission.
We're looking for freelance and full-time Art Directors and Graphic Designers with a minimum of 3-5 years of experience.
Think you’ve got what it takes to work with our highly creative team on fast-paced and exciting projects? E-mail [email protected] for more info.
Your car’s logo may have a hidden meaning!
Hyundai’s logo represents two people shaking hands. BMW’s logo represents a propellor because it started as an airplane manufacturer. Cadillac’s logo is inspired by the family crest of Antoine de la Mothe Cadillac, founder of Detroit.