Kresten Schultz Jørgensen

Sharing insights on mindset, leadership and communication / Advising leaders on how to build audiences / CEO

[Kresten Schultz Jørgensen @KrestenSchultz]

Audit can involve (1) overall branding (positioning, voice, USP, and product), (2) external branding (logo, website, advertising, SEO, social media, sponsorships, PR and content marketing) and (3) company infrastructure, HR policies, sales processes).

https://t.co/qFnGYibopU

[Kresten Schultz Jørgensen @KrestenSchultz]

A brand audit allows you to take a step back and look at the overall picture, informing longer term strategy re benchmarking against competitors, considering a rebrand, or simply wanting a broader overview of performance and positioning.

https://t.co/WuhC7Nl3MY

[Kresten Schultz Jørgensen @KrestenSchultz]

@thedankoe Great tips. personally, I'd add one: Read good literature at least ½ hour on a daily basis.

[Kresten Schultz Jørgensen @KrestenSchultz]

Who Really Runs the World? On Power and How We Perceive It https://t.co/WVTzJSDSaO via @lithub

[Kresten Schultz Jørgensen @KrestenSchultz]

Covering the walls of a room, piled up to the ceiling and exuding the breath of generations, books nourish the senses, slay boredom and relieve distress https://t.co/MGzNAVxbhT

[Kresten Schultz Jørgensen @KrestenSchultz]

There’s something basically reassuring about the notion that you might be a better person—not just intellectually, but morally—for having read a lot of literature https://t.co/jHo9OxbDXv via @slate

[Kresten Schultz Jørgensen @KrestenSchultz]

The justifications for English as a global lingua franca are based in economic efficiency. The reason to protect local languages are about beauty; idiosyncratic words that describe all the different types of snow, the different flavors of melancholia.https://t.co/8kXMnO38Z5

[Kresten Schultz Jørgensen @KrestenSchultz]

The one thing a computer can never do is enjoy another computer's company https://t.co/cwV2QthhqF