Hi @jidesanwoolu, @hanneymusawa
I'm deeply disappointed in your @lirs_govng team hounding Selar in the name of claiming creator royalty taxes. I turn 30 in Oct and I've spent the last 10 years building Selar, so this is what the youth mean by policies being created to crush growing businesses. We are the pioneering and largest creator company in Nigeria (Africa actually), and instead of being supported by the government, the LIRS team is keen on trying to scapegoat us to set a precident.
Beyond the huge numbers seen in the headlines, we are still a young company just trying to make our mark for the creator economy in a country where we've never been supported once, we're literally a bootstrapped company. In 2025 alone, we've fulfilled our tax obligation in almost 9 figures and we've never missed out on any of our tax obligation over the years. You can check the records.
We are a software company, we make our ecommerce software available to our thousands of creators in not just Nigeria but 13 other African countries and for that, we earn a small commission of 4%, most of which goes to our payment provider. This is the same business as shopify, teachable, e.t.c There is no reason LIRS is hounding us for a backdated 5% royalty fee on all sales when we've clearly explained our line of business to them and shared everything to prove we are not a royalty based business.
What they're asking us to do is raise our pricing to extort these funds from our creators which is odd considering our creators still pay taxes on their income. No creator company in the world charges as high as even 5%.
Also, less payment gateway charges we get 1-3% max, so where do we pay backdated 5% fees from?
The government would have to decide if it wants the Nigerian creative economy to grow or not.
This conversation is important to me because we pioneered this industry of monetizing digital products online in Nigeria and today we host over 400k creators selling using our platform.
This is an opportunity for the government to show it's committment to making Nigeria work for young Nigerians especially in the creator economy.
Time and money we should be spending investing into our business and it's growth for the GDP of this nation is being spent in long back and forth.
We can't catch up with the west if this is what we're facing at home. Above everything else, disputes like this are distracting from the real work.
If anything, for all our CSR contributions to the education system in the country with our Smart Hustle Anti fraud initiative and our other efforts, we should be getting tax rebates, but we're not even asking for anything but to be left alone to build our business.
Thank you.
The first edition of Selar’s Creator Cafe was a hit. Great conversations, creators being celebrated for the fantastic work they do, all while networking and having incredible fun.
Let's do this again, shall we? 🚀💜
#SelarCreatorsCafe
Creators! Check your dashboard to see how you showed out on Selar in 2025
After the rollercoaster that’s been 2025, it’s time to see your numbers for yourself, then post it everywhere to boast. Make sure to tag us in all your posts so we can hype you up as well😉
Visit your Selar dashboard to see your Year-In-Review🚀
During our second Smart Hustle Initiative visit on November 19 at Gbaja Boys Senior High School, something unexpected happened.
A student casually mentioned multiple new fraud platforms they hear about from friends, platforms most of us in the room had never even heard of.
That moment hit hard.
It showed just how fast fraud evolves, how exposed teenagers are, and how deep the problem already is.
This is exactly why Selar launched the Smart Hustle Initiative.
As part of International Fraud Awareness Week 2025, the program helps students understand internet fraud, digital responsibility, and the real opportunities waiting for them online.
Theme: “The Internet Is a Goldmine, Not a Trap.”
From November 12 to 26, students across three Lagos schools will learn from experts in law, digital business, and media gaining clarity on cyber ethics, online safety, and real digital career pathways.
This pilot is only the beginning of Selar’s long-term mission to raise a generation that chooses creativity, integrity, and ethical entrepreneurship.
Proudly supported by Condia Media, UAC Foods, and Nexascale
Our first Smart Hustle Initiative visit kicked off on November 12 at Lagos City Senior College.
During the visit, a student asked, “If I want to become a lawyer, where do I start? I heard you need to know someone.”
This moment was a clear reminder of how misinformation and myths can limit young people’s sense of possibility and how easily they can fall into the wrong paths online.
This is exactly why Selar launched the Smart Hustle Initiative.
As part of International Fraud Awareness Week 2025, the pilot program helps students understand internet fraud, digital responsibility, and the real opportunities they can build online. The theme: “The Internet Is a Goldmine, Not a Trap.”
From November 12 to 26, students across three Lagos schools will engage with experts in law, digital business, and media to learn about cyber ethics, online safety, and sustainable digital careers.
This pilot is just the beginning of Selar’s long-term commitment to shaping a generation that chooses creativity, integrity, and ethical entrepreneurship.
Proudly supported by Condia Media, UAC Foods, and Nexascale.
When it comes to UDC and frankly most of the events I've been involved it, I'm immensely blessed with working with the best team
This is the golden team of UDC2024 that handled everything speakers and programs management
Hurdled up in an apartment cooking for 3k+ guests
We've seen a big uptick in our subscriptions business this year. So many more creators are getting on our pro and turbo plans, with a tiny amount even going for Turbo plus 🤭
We can't wait to surprise them with all the new things we're adding to our paid plans next month. 🤩🤩
Check your color contrast for accessibility natively in @figma—rolling out over the next week or so. Find it in a color picker near you!👏👏👏
• Auto adjusts for graphics / text size and weight
• Visualizes out of range options
• Click indicator to get accessible recommendation.