Krista Hillring

ENTJ Type 7 Slytherin 🐍 she/her | Brand Media Strategy @CapitalOne & marketing consultant. I ❤️ art, music, design, travel, cereal & wine. | Tweets are my own.

[Capital One @CapitalOne]

Everybody agrees, 10X the Taylors are better than one. With the Venture X card from Capital One, you get even more of the one-and-only @taylorswift13. #TSxCapitalOne

[Krista Hillring @KristaHillring]

@alexandragrimm We need more meetings together because I would laugh

[Krista Hillring @KristaHillring]

This. 💀 truly don’t think one person in my entire family actually understands what I do. My husband is closest when he tells people I put the “what’s in your wallet” ads on tv… pretty close lol

[Jenny Rothenberg @jrothenberg_]

POV: you’re giving your family a presentation on what your company does so they finally get it

[Krista Hillring @KristaHillring]

“Yes, I’m ambitious…but climbing the corporate ladder does not interest me like it used to… What I need to feel successful and fulfilled is completely different… Do I feel like I’m learning? Do I feel like I have flexibility..” https://t.co/C0ZmlxWi1y

[Morning Brew ☕️ @MorningBrew]

the og crypto guys

[Krista Hillring @KristaHillring]

Its about that time in planning season when I truly have to stop for about 10 seconds to remember what year I'm currently in...

[Krista Hillring @KristaHillring]

Can't wait to play around with this app. Love this move by Pinterest, jumping on the trend of giving powers to creators but in a way that is very specific to them and their platform offering.

https://t.co/2RG3x2AB8d

[Krista Hillring @KristaHillring]

So we are all are annoyed by the new google commercial right? My google home goes into party mode pretty much every commercial break because someone on that buying team didn’t set ad separation guidelines…

[Sophia Amoruso 3.0 @sophiaamoruso]

Karma points: next time you Google a brand, scroll past their ad and find the organic link for your search instead.

[Darren Rovell @darrenrovell]

Unreal: @CoorsLight finds a genius way around the NFL rules that its players can’t be paid to interact with beer (such as touch the liquid to lips in an ad campaign).

Well done, @PatrickMahomes & @JacquelynKDahl.

[Krista Hillring @KristaHillring]

Gen Z and Millenials’ love of nostalgic things continues to amaze me, who knew mail would make a comeback? I still worry about waste though…. https://t.co/amx4jVoRfL

[Krista Hillring @KristaHillring]

Women CMOs outnumber men for the first time, but CMO tenure is still “remarkably low” compared to other C-suite roles https://t.co/XFUBOAYYaX via @MarketingBrew

[Les Binet @BinetLes]

Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context.

But why split brand & activation at all? Why not do both at once?

1/16

[Krista Hillring @KristaHillring]

Unfortunately I have been on both ends of these bad examples. This article is so great at explaining how to better work with people who provide data outputs. https://t.co/yFwQS4AzDb

[Krista Hillring @KristaHillring]

what he said.

[Krista Hillring @KristaHillring]

#baecation commercial from @airbnb is *chefs kiss* https://t.co/Lggq5J5SR7

[Krista Hillring @KristaHillring]

Love it when our MVP sends us some good reads... Paradoxes of Life
https://t.co/Vroh41kPHC

[erika @yeeeerika]

brands today

[Krista Hillring @KristaHillring]

Took me this many days to realize how dependent on Spotify I am...

[Tampa Bay Lightning @TBLightning]

Andrei Vasilevskiy.

That's it. That's the tweet.