Krysten Booker

UT🚀 HR📚 Digital Marketing 🌐

[Krysten Booker @KrystenBookerUT]

@jeromy_jeromy @LaurelAynne @Facebook @LinkedIn Staying active is great during a time like this. I have been seeing more at home workout videos on @YouTube lately. I like the ones that require no equipment since gyms are closed. My mom and I have been staying active by going on walks and bike rides. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@LaurelAynne Here is an example of one I just came across from @Dabbl. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@LaurelAynne 1. One type of ad I have seen reoccurring are for apps that require people to take surveys or play games for points that can later be turned into a gift card of some sort. This is a great bordem buster to advertise since many people are out of jobs. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@GarveyChelsea @LaurelAynne @CincinnatiZoo I have seen zoos give virtual tours as well! I think this is a great way to cure the boredom all while being educational. I also believe home ec is a great subject to be teaching kids right now! It allows them to learn basic lifelong skills. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@LaurelAynne 2. This inspires people to have a creative way of making extra cash while being bored and stuck in their house all day. The only downfall is that you have to finish many surveys or play games for a certain amount of time to start making money. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@AlexanderKowski @AlexaKaye3 @cakesbystephmi Their desserts are to die for (especially the hoho ones)!!!😍 #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@rlbwvu @AlexaKaye3 @cakesbystephmi Yes, I can definitely see how people could get offended lol. It is a very smart risk though! I think they are hilarious and look delicious... Even the poop cupcakes😂 #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@BrittanySchafe6 @AlexaKaye3 I agree. I have only been there once because a friend held a concert at the bar attached, but I never see them advertised anywhere. Same goes for The Village Idiot. Maybe because I am not following their pages, but I would think I'd see shared content. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@LongwoodLexiD @AlexaKaye3 I agree! Just recently I saw a commercial on TV for @PapaJohns. The company stated how they were going to be implementing contactless delivery and making sure no pizza is touched once out of the oven. I think this is a great idea to make customers aware! #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@AlexaKaye3 2. A local brand I have seen making fun posts is @cakesbystephmi on their Facebook page. They lately have been making COVID themed desserts. One example is toilet paper and poop emoji cupcakes to make our moods much brighter. Many people loved this. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@AlexaKaye3 1. Brands could use social media at a time like this by posting fun posts. This could be pics, fun questionnaires about what the consumers would like to see, contests, & giveaways. The more engaging a brand is, the more interested the audience will be. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@AmarjotBhangu @CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens I have to agree. I believe content coming from their own students creates a stronger connection between potential students and the college itself. It shows a current students perspective instead of general posts you see with most other colleges. #UToledoMarketing #ICMKTG

[Krysten Booker @KrystenBookerUT]

@rlbwvu @CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens I agree. The only reason I thought of @UMich is because I'm from Michigan & know they're big on football & hear about them all the time. If I didn't live so close, I probably wouldn't hear about them & have thought to pick them for this assignment. #UToledoMarketing #ICMKTG

[Krysten Booker @KrystenBookerUT]

@CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens @UMich Want*

[Krysten Booker @KrystenBookerUT]

@CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens 2. What makes @UMich most persuasive for me is that they are supporting International Women's Day & I am a woman. I believe people who are majoring in art would also enjoy their Instagram & wait to go to school there for art since their posts flow well. #UToledoMarketing #ICMKTG

[Krysten Booker @KrystenBookerUT]

@CopywriterBob @Capitaldemarca @AlexKrallman @LaurelAynne @AlexaKaye3 @JennLStevens 1. I believe @UMich does a great job of marketing themselves online. Their Instagram presence is aesthetically pleasing and their focus lately has been on women for International Women's Day as well, featuring students with inspirational quotes. #UToledoMarketing #ICMKTG

[Krysten Booker @KrystenBookerUT]

@jeromy_jeromy @Capitaldemarca 2. I, as well as others I know, will also refuse to pay extra to have ad free streaming. This leads to more people not being able to fast forward through the ads like you would with @DIRECTV. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@jeromy_jeromy @Capitaldemarca 1. I'm not entirely sure about it replacing TV. Hulu and Netflix are very popular. I know it is streaming and not satelite or cable, but the commercials are for the most part the same I have noticed between the two of them. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@MeghanDonley @Capitaldemarca @callherdaddy I agree. If ads seem to go on too long on the radio, I find myself surfing channels until I find music playing. As soon as another commercial starts, I start surfing again. Sometimes it can be hard to ignore them with how many there are though. #ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@Capitaldemarca 2b. If podcasts had little breaks where they had snippets of advertisements, kind of like YouTube has when watching a video, it may work out well for them.
#ICMKTG #UToledoMarketing

[Krysten Booker @KrystenBookerUT]

@Capitaldemarca 2a. I don't listen to podcasts, but I think a great way to advertise would be the same as the radio. It is hard to skip commercials even when changing stations sometimes since every channel has them. #ICMKTG #UToledoMarketing