Kui Kariuki

Researcher • Dancer • Creative at heart

[Kui Kariuki @KuiKariuki_]

@_Wangui_ Woii, the appointment slipped through again?

[Top 100 Most Loved Brands by Women in Kenya @top100brands]

Domestic violence, poor economic empowerment & inequality at work are some of the issues affecting women today. If we address these issues, we will be able to connect the woman who forms the largest consumer market. ~Eva Muraya, Founder & CEO BSD Group #top100brandsafrica

[Top 100 Most Loved Brands by Women in Kenya @top100brands]

Women consumers are becoming more aware in their purchase decisions; in this year's study, we have seen more regional brands emerging in the top 100 rankings, compared to the 'big' brands. ~ Kui Kariuki, Senior Research Manager @IpsosKe @KTNNewsKE #top100brandsafrica

[Kui Kariuki @KuiKariuki_]

@Justgatz 😂😂😂

[Kui Kariuki @KuiKariuki_]

@Justgatz 😂

[Kui Kariuki @KuiKariuki_]

@Justgatz 😂

[K24TV @K24Tv]

.@EvaMuraya: A lot of the brands that are big differentiate themselves from their peers but have not moved to the next level that is connecting to the consumers.
#TheLoopK24

[K24TV @K24Tv]

.@EvaMuraya: We had three pillars that we founded BSD group on. The 1st one was understanding the woman, then understanding her psyche, and then understanding her behavior.
#TheLoopK24

[Uganda Advertising Association - UAA @UAA_Uganda]

Part of our engagement tomorrow will focus on "Concept & Communication testing" by @KuiKariuki_ Senior Research Manager, Brand Health Tracking & Creative Excellence at @Ipsos
To register, click https://t.co/DSbsSXMAQ0
#UAAIpsos #CampaignMonitoring
cc @PRAU_Uganda @UMS_Marketer

[HFCB Kenya @hfcbkenya]

We hosted the maiden Open Day for Osotua Luxury Resort in Naivasha. The property financed by HF, consists of beautiful villas and studio apartments overlooking the lake. To purchase a villa or studio unit contact us on 0709438055 #dreamsmadepossible

[Kui Kariuki @KuiKariuki_]

Need @Spotify's algorithm but @AppleMusic's sound quality. I keep shuffling between the two

[Ipsos in Kenya @IpsosKe]

The insights behind the "How and Why" SHE makes purchase decisions?#top100brandsafrica
Get to know HER with a copy of the report on https://t.co/gw9vExz3Dd

[Ipsos in Kenya @IpsosKe]

#InternationalWomensDay #IWD2021 #top100brands

[WIRE KENYA @wirekenya]

"Be committed to the issues affecting our country. There are great discussions on infrastructure and affordable housing. It is up to us as women to #ChooseToChallenge the status quo, we belong in these discussions about the future of our country." @EvaMuraya #IWD2021

[Eva Muraya @EvaMuraya]

The study revealed that one of the determinant factors of whether a woman will like a brand and remain loyal to it is affordability and simplicity. @top100brands @IpsosKe @githaiga_chris #top100brandsafrica #IWD2021

[Top 100 Most Loved Brands by Women in Kenya @top100brands]

Today is a reminder to take action for equality and celebrate women. BSD Group and Ipsos Kenya #ChoosetoChallenge by focusing on understanding and connecting with women. She matters. Her contributions to the economy and to society matter
#IWD2021 #top100brandsafrica

[Eva Muraya @EvaMuraya]

Understanding the female consumer; the study was nationwide representing women from across the country. #SpiceDrive #top100brandsafrica @KuiKariuki_ @WambuiMasitsa @SpiceFMKE

[Wambui Masitsa @WambuiMasitsa]

"When the woman is at the centre of our strategies, they in turn grow us as an economy" - Eva Muraya @EvaMuraya @top100brands @KuiKariuki_ @SpiceFMKE @IpsosKe