KP

Ghostwriter | Founder @ Stackedwize | Bootstrapping my ghostwriting agency and sharing what I’m learning

[KP @KurtisPykes]

Build a life where you can choose whether you want to wake up at 8am or not.

[KP @KurtisPykes]

@Words_byriri Educational email courses work like a charm

[KP @KurtisPykes]

@Krzy_Liljosh I like that one 🔥

[KP @KurtisPykes]

@WrongsToWrite Great timing for this post; Appreciate you Dakota!

[KP @KurtisPykes]

@RJ_Youngling Haha, cheers RJ

[KP @KurtisPykes]

@R_ririiii For sure!

[KP @KurtisPykes]

@Krzy_Liljosh Underrated how much it helps

[KP @KurtisPykes]

Do free work!

"But I'm in business to make money," blah blah blah.

Let me make things clear to you: 

The easiest way to upsell someone to paid work is to do something for them for free.

Why? 

When you work for free, you allow yourself to show people what you're capable of without them risking anything.

This builds the most important currency in business: Trust.

When you do a good job for people without them risking anything, they're 10x more likely to want to pay you (a lot of money for an extended duration) to continue helping them.

[KP @KurtisPykes]

One of my mentors once told me, "Your niche is your network."

What he meant by this was simple: 

- You already know someone (probably multiple people) who would benefit from your offerings. 

- You already know someone who knows someone who would benefit from your offerings.

- And you already know someone who knows someone, who knows someone, who would benefit from your offerings.

You've just got to let them know you're available. 

You might think, "Why start with your network and not cold outreach?"

This is the same question I asked my mentor when I was learning about outreach, and here's what he said: 

"It is exponentially easier to work with someone who already knows you or who gets introduced to you through a mutual friend/contact than it is to work with someone you've never met or talked to before."

Here's the other catch: You're not actually selling them anything. 

You're just letting them know what you do and that you're happy to help.

[KP @KurtisPykes]

@FTayAI Simplicity is the ultimate sophistication 🗣️

[KP @KurtisPykes]

@MrSteThompson 🫡🫡🫡

[KP @KurtisPykes]

@FTayAI @WrongsToWrite Appreciate it Felix 🫡

[KP @KurtisPykes]

There are 3 key pillars of an effective content marketing strategy.

Missing any one of them could stifle your personal brand.

@WrongstoWrite calls these pillars the "GAP."

(G)rowth content to get your name out there.

(A)uthority content to gain people's trust.

(P)ersonal content to win people over (building a connection)

Hitting these 3 corners in your content is how to stand out from 99% of creators online.

[KP @KurtisPykes]

If your landing page sucks, it won't convert.

Bounce rates will be through the roof, meaning people will come and go without taking the desired actions.

Here's 7 key elements you must include to prevent this from happening:

#𝟭 𝗠𝗼𝗯𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
A significant portion of website traffic comes from mobile devices.

A Statista report revealed the share of time spent using the internet on mobile phones per day for users worldwide was 57.8% in Q4 2023.

There's a high chance people will visit your landing page from a mobile device.

You've got to cater to them too.

#𝟮 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲
According to the rule of customer attention, you have around 10 seconds to grab your visitors' attention upon visiting your landing page.

One of the first things visitors should see on your landing page is your headline.

If it doesn't pique their interest immediately, you've lost them.

#𝟯 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘃𝗶𝘀𝘂𝗮𝗹𝘀
Studies reveal incorporating relevant and appealing images can increase conversion rates by up to 86%.

An engaging visual does a much better job of conveying the message you want to convey more effectively.

It also enhances the overall user experience, making visitors more likely to engage with the content and complete the desired action.

#𝟰 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 𝗱𝗲𝘀𝗶𝗴𝗻
There must be only one thing a visitor can do when they hit your landing page:

Convert.

The aim is to reduce the number of distractions preventing them from completing your desired action.

#𝟱 𝗦𝗶𝗻𝗴𝗹𝗲 𝗖𝗧𝗔
Please stop with the "Join my newsletter" CTAs.

It's boring.

Why on earth would a stranger just want to join your newsletter?

You're CTA must answer that question.

"Send me lesson #1" >> "Join my newsletter."

#𝟲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁-𝗼𝗿𝗶𝗲𝗻𝘁𝗲𝗱 𝗰𝗼𝗽𝘆
A sign-up to your email list is a transaction worth $0.

Even though it's free, visitors must still see the value they get for granting you access to their personal space.

Compelling copy is the core of any high-converting landing page.

It must focus heavily on what your visitor gets, not what you can do.

#𝟳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳
Humans are strongly influenced by the views and opinions of others - even if they won't admit it.

By displaying social proof on your landing page, you establish trust with your visitors and demonstrate credibility.

Note this doesn't necessarily have to be testimonials or reviews…

It's enough to say you were mentored by a reputable figure or you achieved a credible award.

[KP @KurtisPykes]

@R_ririiii @WrongsToWrite Fax!!

[KP @KurtisPykes]

@jonbrosio Do things that don’t scale! Love this post Jon

[KP @KurtisPykes]

The popular guru's lied to us.

You are NOT your niche (but it will grow with you when you start narrow).

So here's the best way to find content-market fit:

1. Find big creators whose content you enjoy.

2. Look at the topics they talk about often

3. Pick the ones that are aligned with your interest.

4. Create content about them

Simple.

The common push back I get from this is - "But what if I'm not an expert on that subject?"

The truth is it doesn't matter...

I wasn't good at machine learning or data science when I started creating content about them in 2020.

All I did was create content about what I was learning from experts.

In other words, I learned from those ahead of me to educate those behind me.

That's all you've got to do.

[KP @KurtisPykes]

@stijnnoorman It’s certainly an important resource though

[KP @KurtisPykes]

@stefanjobe_ Here’s what elements of content gets you noticed:

Clarity >> intelligence.
Practical >> theoretical.

It’s about helping others not trying to look smart

[KP @KurtisPykes]

@bexonack … The key is to focus on the highest impact tasks that move you closer to your goal.