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Kyle | Creative Strategist & YouTube Strategist
@KyleAM15
Helping 7-9 Figure education brands go viral on YouTube | 6M+ Long Form Views
My Free Ideation Playbook đ
Joined October 2023
399 Following
295 Followers
752 Posts
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This is @AlexHormozi's viral CEO whoâs taking over YouTube.
If you donât know who he is, Sharran Srivatsaa was made the new CEO of Hormoziâs company.
Since then, his YouTube channel has gone viral with a complete Hormozi-style overhaul.
The ideas, the scripts, the editingâŠ
But one of the biggest changes you might not have noticed is hidden in his unlisted videosâŠ
Itâs his packaging, also known as the thumbnail and title.
The packaging difference between before Hormoziâs team plugged in their content machine and after is pretty remarkable.
For example, a title before was:
âHow To Pick an Investment [Goldman Sachs X-Ray Formula]â
It only got 2.6K views for a money video.
This title is trying to speak to the serious investor who cares about what stocks to pick; itâs a niche market.
But a recent money video he posted with the Hormozi system has 1.5M views and counting:
âThis Is The Only Money Video You Should Watchâ
This title immediately appeals to the broad market. Itâs a bold claim that only works this well because of Sharranâs positioning as an ex-Goldman Sachs employee.
Now the thumbnails are arguably one of the biggest differencesâŠ
Before, Sharran wasnât even on some of the thumbnails, so his returning viewers had no idea it was his video.
They had minimalism sure, but no congruent branding for the channel or visual psychology strategy.
But his thumbnails now have:
1Â - Clear branding
The yellow/gold and white are HIS colours now. The choice of gold is subtle yet genius because of its connotations with wealth.
Heâs also on every single thumbnail, so people actually know itâs his videos.
It adds another layer of positioning because the same money video that went viral needs Sharran as the crucial proof element.
2 - Visual Depth
Backgrounds are a perfect way to bring more attention to your subject (Sharran) and also subtly add proof elements, like:
*The âGoldman Sachsâ building
*Whiteboards to set the frame that itâs going to be educational
*The ripped-up paper background is a great pattern interrupt without being distracting
*Homoziâs books on a shelf in a book cabinet
But before, his background wasnât doing any work. They were gradients or distracting blue skies that made no sense in the context.
3 - Eye Grabbers
The new yellow underscores and highlighted words emphasise the most important word in your hook and draw the eye.
Theyâre building a congruent brand image just by using the gold/yellow colour.
4 - Facial Expressions
Sharranâs face in the before thumbnails is much more animated. He looks shocked, confused, serious.
But in the new thumbnails, the facial expressions are subtle and stoic.
He looks serious, like heâs talking to you already in full flow.
I believe the title and thumbnail changes alone couldâve been enough to make Sharran go viral.
This is why my prediction is heâll have at least 250K subs by the end of the year.
And thatâs just the beginning for himâŠ
![KyleAM15's tweet photo. This is @AlexHormozi's viral CEO whoâs taking over YouTube.
If you donât know who he is, Sharran Srivatsaa was made the new CEO of Hormoziâs company.
Since then, his YouTube channel has gone viral with a complete Hormozi-style overhaul.
The ideas, the scripts, the editingâŠ
But one of the biggest changes you might not have noticed is hidden in his unlisted videosâŠ
Itâs his packaging, also known as the thumbnail and title.
The packaging difference between before Hormoziâs team plugged in their content machine and after is pretty remarkable.
For example, a title before was:
âHow To Pick an Investment [Goldman Sachs X-Ray Formula]â
It only got 2.6K views for a money video.
This title is trying to speak to the serious investor who cares about what stocks to pick; itâs a niche market.
But a recent money video he posted with the Hormozi system has 1.5M views and counting:
âThis Is The Only Money Video You Should Watchâ
This title immediately appeals to the broad market. Itâs a bold claim that only works this well because of Sharranâs positioning as an ex-Goldman Sachs employee.
Now the thumbnails are arguably one of the biggest differencesâŠ
Before, Sharran wasnât even on some of the thumbnails, so his returning viewers had no idea it was his video.
They had minimalism sure, but no congruent branding for the channel or visual psychology strategy.
But his thumbnails now have:
1Â - Clear branding
The yellow/gold and white are HIS colours now. The choice of gold is subtle yet genius because of its connotations with wealth.
Heâs also on every single thumbnail, so people actually know itâs his videos.
It adds another layer of positioning because the same money video that went viral needs Sharran as the crucial proof element.
2 - Visual Depth
Backgrounds are a perfect way to bring more attention to your subject (Sharran) and also subtly add proof elements, like:
*The âGoldman Sachsâ building
*Whiteboards to set the frame that itâs going to be educational
*The ripped-up paper background is a great pattern interrupt without being distracting
*Homoziâs books on a shelf in a book cabinet
But before, his background wasnât doing any work. They were gradients or distracting blue skies that made no sense in the context.
3 - Eye Grabbers
The new yellow underscores and highlighted words emphasise the most important word in your hook and draw the eye.
Theyâre building a congruent brand image just by using the gold/yellow colour.
4 - Facial Expressions
Sharranâs face in the before thumbnails is much more animated. He looks shocked, confused, serious.
But in the new thumbnails, the facial expressions are subtle and stoic.
He looks serious, like heâs talking to you already in full flow.
I believe the title and thumbnail changes alone couldâve been enough to make Sharran go viral.
This is why my prediction is heâll have at least 250K subs by the end of the year.
And thatâs just the beginning for himâŠ](https://pbs.twimg.com/media/HFsr0-2XMAEwcTy.jpg)
do yourself a favor and start repackaging your old vids
3 recent W's đ
Change this to YouTube long form and weâre talking
https://t.co/QiP3Ll63Yp
Letâs go through some context.
When a creator underperforms, there are often multiple reasons for this. In this case, the entire premise of the video just fell short. Yes, there may have been some high-level football players, but they arenât at the level that a football fan would be interested in.
Iâve been working on one of the biggest football channels for the past few years, and if thereâs one thing important to understand, it is that football fans have a specific need.
They want challenges to be visually intriguing (not just basic penalties or simple 1-on-1s with characters they donât really feel affinity towards). Unfortunately, thatâs what this video had.
But thereâs more.
Another big issue with this video is KSIâs presence. While heâs there, he isnât as much in the foreground as in some of his other videos, and what makes KSI so interesting and engaging? His personality/presence.
But thereâs even more.
When you compare this video to its surrounding videos that DO perform fairly well, you can clearly tell that this was more of a passion-project video rather than a video made to perform highly. We know this because the teams competing in this video are his own teams. This video was never going to become an overperformer, no matter how well it was titled.
And that brings me to my final point.
There were plenty of packaging options KSI couldâve gone for. I donât believe any of them would be strong enough to save a video like this one. As the problem doesnât sit within the packaging, the problem sits within the concept and execution of that concept.
This is the kind of video you just move on from. The video after was instantly one of his best performers (5.2M views).
@zachmstuck A protein shaker that doesn't smell like shit after 3 drinks would be mint
@AlinDragu Did both at the same time and it wasnât even close what was better hahaha ironically ^^ got me the jobs
PROPAGANDA IâM PUSHING ABOUT YOUTUBE:
- the trust erosion in the mass market with AI will push viewers back towards creators
- AI creators will be a thing and fizzle out just as quickly as they arrived
- mastering visual psychology to create unique thumbnail formats will now be more important than ever because itâs never been easier to execute the designs
- the fusion of Hollywood and YouTube is only going to grow over the next 6 months
- high production TV show formats will be used by more education creators in classic niches like health, wealth, and relationships
- the education market will see a resurgence as AI continues to get better and people look for new ways to improve their skills
- the youtube strategists who win tomorrow are the ones who master ideation outside of outlier theory
- outlier theory will make it even easier for videos that have unique angles and topics to net the lionâs share of attention
- YouTube strategists need to master strategy, visual psychology, scriptwriting, and creative direction⊠their job never stops at the idea
- creators with unique positioning will immediately take over markets even with legacy creators still being there
- direct response principles are going to become even more applicable to YouTube markets and strategy
Any you agree or disagree with?
@canonideas I need to watch it asap
The future of media is here
This past weekend, two horror films born on @YouTube crushed the box office. 20-year-old Kane Parsonsâ âBackroomsâ opened to a staggering $81M (on a $10M budget), and Curry Barker's âObsessionâ crossed $100M domestically after being made for just $750k. Here are a few key takeaways from @Variety:
âïž@YouTubeCreators like @markiplier (âIron Lungâ), Parsons and Barker aren't overnight successes. Theyâve spent over a decade writing, editing and directing thousands of videos, honing their skills.
đ„YouTube has democratized filmmaking. You no longer need an agent or a studio's blessing to make a global hit.
đAs horror-producer @jason_blum notes, if you lose a YouTube viewer for a few seconds, theyâre gone. These filmmakers have built razor-sharp instincts for keeping audiences locked in.
đ„@YouTubeCreators already have hyper-loyal fans who debate lore and help build the universe, meaning they show up to theaters in droves.
đĄYouTube viewers and moviegoers both crave originality and authenticity.
My PSA to Small YouTubersâŠ
Quality over Quantity is Bullshit and almost every Big YouTuber preaching it makes more in a week than you do in a yearâŠ
And of course it works and is true if youâre already famous or you had money before you started,
It doesnât work when you are nobody and come from nothing.
You have to grind ⊠and itâs really convenient that people tell you thatâs toxic nowâŠ
When every artist of old would tell you the same thing and all of them literally suffered for their art and only were celebrated long after they were goneâŠ
Viewers on YouTube arenât going to reward you for an over edited video you spent 20 hours on because you worked hard on itâŠ.
But someone giving a raw authentic opinion screaming at the camera with less than 1 hour of editing?
A genuine video from a normal person being vulnerable that took 2 hours to edit to cut some of the crying out?
A loosely edited video of real game play that breaks a world record and took less than 2 hours to edit to keep the authenticity and prove you didnât cheat or mod?
If people want to watch over edited videos they are going to do it from a YouTuber thatâs established with a team of people putting 100 hours behind every uploadâŠ
The actual advantage of a Small YouTuber is having the guts to have a real opinion snd perspectiveâŠ
And a personality not influenced by sponsors of ad revenue.
Itâs easy to say quality over quantity when itâs your editing teamâs problem to deal withâŠ
And when you have a $10,000-$100,000 budget.
Quality over Quantity is bullshit to the working class creator who has rent due⊠free software, and $70 left open on their credit card.
Your single greatest advantage is competing on authentic and bringing value to viewers that Big YouTubers leave behind.
You can reply to every comment⊠they canâtâŠ
You can make a video just because 29 people in the comments asked for it⊠a Big YouTuber would neverâŠ
You can make a video unfiltered⊠they canât usually due to contrastsâŠ
You can make a version of the video not padded for ad revenueâŠ
Or do the deep dive they are too scared wonât get the right retention..,
Your biggest advantage as a small YouTuber is you have NOTHING to lose,.. no audience, no reputation, no data in the algorithm, no sponsors to appease, no haters to avoid triggeringâŠ
You only have everything to gain by not holding back and giving the viewers the most authentic experience (of something they actually value) possibleâŠ
Youâre over thinking
Youâre over editing
Youâre over analyzing
YOU CAN JUST DO THINGSâŠ
And once something lands, double down and take YES for an answerâŠ
A lot of you get here but not the videos you hoped would do well.
Youâre refusing to like back an audience that showed you the like youâŠ
And chasing an audience that already passed on youâŠ.
YouTube is pushing your content .,. Youâre just upset the thing you wish did well didnât instead of taking a hint an appreciating what did work and rolling with itâŠ
@AlinDragu Atomic habits, learning how to think in first principles and systems is basically the entire premise of the book
A small YouTuber just smashed Hollywood filmmakers at the box officeâŠ
Curry Barker is a YouTuber who runs the channel âthat's a bad ideaâ with 1.2M subs.
But on May 15, 2026, he took a detour from YouTubeâŠ
He entered the world of the mass media with Hollywood.
He launched his indie horror movie âObsessionâ in America on a shoestring budget (shoestring in Hollywood that is) of $750,000-$1M.
But at the same time of his launch, he was competing with the release of Star Wars: âThe Mandalorian and Grogu.â
A movie with a budget of allegedly $150M or more, plus one of the most loyal fan bases in the world.
Now 10 years ago, Obsession might not have stood a chance.
Star Wars was at its peak and Hollywood was still pumping out Blockbusters.
But today, Obsession has started to beat the Star Wars launchâŠ
Obsession earned $5.6 million domestically, to Mandoâs $4.1 million last Wednesday on the 27th of May, to dethrone it at the number one spot.
And itâs not slowing downâŠ
Because Obsession has apparently made over $100M worldwide.
Now this isnât to say Obsession will stay there and not be overtaken again by Mando.
But itâs a remarkable win for both YouTube and small creators competing inside the Hollywood Empire.
And I believe this is just the beginning of the merging between Hollywood and YouTubeâŠ
âââââ
If you enjoyed this post?
Grab my free creative combustion playbook that I use today with some of the biggest education brands on YouTube to give you unlimited winning ideas >> https://t.co/iMgPzmhxp6
First podcast episode to hit 100k. Very cool.
Stoked you guys liked it! @Vexian is such a solid resource.
Announcement:
Iâm looking for 100 new YouTube channels to implement our latest growth strategies with. đ
After 9 sold-out cohorts, we're opening applications to cohort 10 of my YouTube Accelerator.
We find talented creators and implement my full growth playbook with them.
We've taken channels from 1k views a video to 500k+
From $100/month to $10,000/month (within months)
We have even had multiple creators make 5m+ view videos DURING the cohorts.
This is going to be our best cohort yet⊠weâve spent years fine tuning what we deliver:
- 8 week intense group coaching program focused on results
- 30+ hours of fully refreshed live training from me
- Our complete AI operating system for YouTube
- Personalized strategy help and feedback
- 24/7 live community to support
One of the biggest pieces of feedback we get from students is we undersell how much work we put in lol.
If you want to see if you're a fit... apply below (we will literally review within days!)
If you have applied before and not been accepted, donât be discouraged.
We've even had someone who applied 5+ times and then finally got in.
And also f**k it... we're making this a reoccurring thing:
One person who likes and RT this tweet will get a 100% paid for scholarship (worth thousands).
Fully taken care for by me. â€ïž
Most people have their idea, they know they have a TAM, so they launch...
Only to see a flattening view curve with the depressing shade of gray that coats the "10/10."
Womp, womp.
But what could have saved them the heartbreak is knowing that inside your TAM, you have 2 different layers:
The known layer ... how many people know or have heard about the topic/idea.
The relevance layer ... how many people actually CARE about the topic/idea.
For example in women's beauty: "The McDonald's Fries Ingredient Used As A Face Mask Today."
This sounds decent with contrast and a broad market schema.
But this market already looks after their skin avoiding junk food presumably.
So they might KNOW about McDonald's, but it's not RELEVANT to them.
But change the schema to fit the relevance layer:
"Jennifer Aniston's Boring Secret For Skin That Doesn't Age."
Weâre still using a broad market schema to expand the TAM, but it fits snugly into what they actually care about.
But the relevance layer has one crucial problem... it's never static.
What's relevant today isn't guaranteed to be relevant when you hit publish.
And this is where we use my scales of attention:
1 - Attention Flood: the market knows AND cares today. It's in the zeitgeist. The visible indicator is 4 or more outliers around the same topic. The unconscious layer is pure mastery, feeling the momentum before it takes shape.
2 - Attention Pooling: the topic is gathering attention but isn't fully relevant yet. This is the momentum phase. No guarantee it will become an attention flood. It takes creative instinct and cross-platform data to know whether to launch.
3 - Attention Cooling: the topic was relevant but lost traction. Multiple outliers have been swiped to death and started flopping. Monitor these because they CAN move back into pooling. Seasonal videos fluctuate between these layers all the time.
4 - Dead Zone:Â the topic isn't relevant anymore, or never was. Keep a backlog of the ideas though, only to see if they re-emerge.
Now the attention scales are NOT linear because markets are living, breathing entities.
Cristiano Ronaldo can go from the dead zone to an attention flood overnight in women's beauty by launching a skincare line.
(I'd pay for that... what?)
This is week 46 of "Leaving My Legend".
Till the end of the line,
Kyle
âââââ
If you enjoyed this post?
Grab my free creative combustion playbook that I use today with some of the biggest education brands on YouTube to give you unlimited winning ideas >> https://t.co/iMgPzmhxp6
@Vexian Thumbnail execution is mastery the horror movie mood is perfect
Dan Martell is one of the most popular business content creators on YouTube, but 2 years ago it was a very different storyâŠ
His videos would get on average about 20-50K views with the occasional outlier.
However, around the same time, there was a specific strategic shift that helped his channel blow up.
And this shift isnât just to do with ideation or better scriptsâŠ
Itâs something thatâs arguably 50% of the game of mastering YouTubeâŠ
Packaging.
AKA: Your title and your thumbnail.
Now after some digging through Danâs channel his packaging shift was clear as dayâŠ
Starting with the titles:
âHow the Wealthy Grow Their Businessâ
This got 4.5K views.
Thereâs no intrigue here; it's a statement.
The average person had no idea who Dan was at the time or what heâd accomplished, so this claim could have been from anyone.
Compare this with a similar video around business and money today:
âIf I Started Over With $0, Hereâs My Exact Plan to get to $1Mâ
This got 446K views. Itâs the same core idea, but the title framing appeals to the mass market.
Itâs got the personal POV of âIf I started Overâ and now thereâs the promise and specificity of âMy Exact Plan to get to $1Mâ.
The frame is a personal story rather than a blanket claim.
Now switching gears, the difference in his thumbnails is night and dayâŠ
Yes, Dan was on most of the thumbnails which is great for returning viewers, but they had no visual psychology strategy behind them.
However, today they have:
1 - Clear formats
He uses proven formats like him staring at the camera with a serious and stoic face with polarising or thought-provoking thumbnail text.
If you look at the majority of the videos he packages today, this is the format he uses consistently.
2 - Polarising Thumb Text
Dan might be one of the best in the industry when it comes to thumb text. He uses statements and open loops like:
* âStop Working Hardâ
* âHoly Sh*t Try Theseâ
* âCHATGPT IS DEADâ
Meanwhile most of the education market sits on the fence without the polarity and shocking statements with weak or overblown claims.
3 - Visual Depth
When used well, your backgrounds are a potent way to guide your viewers eye to the subject.
But before, Danâs background was stock image infographics with him overlaid on the top or just black backgrounds.
Today he uses:
*Whiteboards with writing
*Gradient backgrounds that complement the other elements
*Infographics
*Different locations
Dan is more proof that your content could be a 10/10, but without solid packaging to get the click?
Itâs 10/10 content that nobodyâs going to seeâŠ
â------
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Join my email list for more breakdowns and YouTube strategy that Iâm actively using with some of the biggest education brands on YouTube >> https://t.co/MUqTBcIfU0
Cristiano Ronaldo just became a partner in a media company that MAINLY uses YouTube.
The other week, it was announced that Ronaldo would become the newest partner of LiveModeTV.
LiveModeTV was launched in December 2025 by Brazilian firm LiveMode.
They stream sports competitions for free on multiple platforms, but YouTube is their main distribution channel.
Now LiveModeTv has already struck a partnership with YouTube to bring the 2026 FIFA World Cup free to YouTube.
But to have Ronaldo acquire a stake is interesting to say the leastâŠ
He already has a YouTube channel with 79M subs (crazy).
And now heâs invested in a media platform on YouTubeâŠ
I predict this is just the start of celebrities and A-listers both investing in and creating their own YouTube channels.
Weâve already got Mark Wahlberg, Ronaldo, and Erling Haaland.
So the question is if celebrities already have stakes in some of our favorite channels.
And if they do, do they see YouTube as the new HollywoodâŠ
@PaddyG96 These are only going to get more traction in the age of AI slop
This video format is literally taking over every niche⊠but itâs still being used wrong.
The âEvery Xâ video format is going gangbusters right now:
âEvery Mental Disorder & Their Effects Explainedâ
âEvery Drug & Its Effect Explained in 17 Minutesâ
âEvery Financial Trap Middle Class People Fall Into Explainedâ
No niche is safe! In fact, thereâs even an entire channel thatâs been built around the format called the âEverything Professor.â
But before the format gets swiped again, the common mistake most people make is to glaze over the psychological structure underneath it.
Why is the âeveryâ format so popular?
Whatâs it actually promising to people?
When you peel back the layers, itâs a compressed information format.
Itâs saying youâll have all the knowledge you need about this topic in X amount of time.
And this is far from the first time this type of format has gone viralâŠ
You've also got:
âGive Me 12 Minutes And Iâll Make you XYZâ
âIâm 73⊠It Took Me 50 Years To Learn What Iâll Tell You In 10 Minsâ
So when a format goes viral, donât blindly swipe it⊠decode the structure underneath it to come up with the next format everyone swipes.
â------
If you enjoyed this post?
Join my email list for more breakdowns and YouTube strategy that Iâm actively using with some of the biggest education brands on YouTube >> https://t.co/MUqTBcIfU0
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