Kym Frank

Media research expert - making her way back to X. Fan of Tom Waits, camping, video games, 3d printing, zombie movies, and Oxford commas.

[Michael Mulvihill @mulvihill79]

Through the group stage total viewing of the World Cup on FOX has surpassed total viewing of the Winter Olympics on NBC among Teens, 18-34s and 18-49s.

[Kym Frank @KymFrank]

I know there are at least two guys.

They have a dream job getting paid by @indeed to sit in Times Square and watch every game inside of a glass living room. Every time I walk by, there are tons of people sitting outside the room and watching the game through the glass. https://t.co/cTb1EbZog0

[Kym Frank @KymFrank]

@mulvihill79 Look at the top ten search queries in the last 48 hours on google for another view.

[Michael Mulvihill @mulvihill79]

24.8 million viewers for USA-PAR on FOX and TEL combined.

When the final “big data” numbers come in it’ll be north of 25 million. Certainly holds its own with CFB, NBA, MLB championship audiences. Love to see it.

[Michael Mulvihill @mulvihill79]

Pope Leo has had some profound things to say about sports recently. Certainly appreciate him helping to promote tomorrow’s kickoff of the World Cup.

I’m hoping the Holy Father will weigh in on key viewership trends during the tournament. I’ll take all the help I can get.

[Kym Frank @KymFrank]

"Over the past five years football (soccer) fandom in North America has experienced significant growth – with a 10.9 per cent leap from May 2020 to May 2025, marked by surging viewership of TV broadcasts." @advancedtv
https://t.co/VQqsZXvZec

[Michael Mulvihill @mulvihill79]

The two runnings of the 500 that have aired on FOX have averaged 6.85 million viewers, +37% better than the 4.99m the race averaged from 2021-2024.

[Kym Frank @KymFrank]

In the last year, FOX has engaged in over 10,000 hours of in home biometric content/ad testing with our amazing partners at @WeAreMediaprobe - and now we are taking that partnership to the races. https://t.co/cVFBgMoSiy via @sportico

[Kym Frank @KymFrank]

@mattdscott @victoria0429 @KevTalbot @mogabr @Kaleoiini @LiannaRussell @chris_neto @KirbyUtah @LukeJordanEAVI @JPWard @thesmoothfactor @Cbmoss @VAcajun @Views_by_V @MalissaDillman @CraigMacCormack @AbbyrWolfe @AvRaoke @tdalbright @jgreenesix @AV_chic @jarcenal_av @brockmcginnis @barbxG @katyemcgregor @BeerAndPie @AVBrandy @DavidLabuskes @AVDawn @TheRock @EvanKirstel @Escapation @Kasie_Facey @gkayye @GinaSans @PSNI_Hailey @MattTMontgomery @JSrago @jeremy_caldera @kevin_maltby @Kev_McLoughlin

[Michael Mulvihill @mulvihill79]

Our industry has spent the last twenty years in an uproar over whether a Nielsen rating should be a 0.33 or a 0.34 while paid manipulation of fraudulent digital metrics has gone completely unchallenged by industry watchdogs.

[Kym Frank @KymFrank]

Netflix's Nielsen problem is bigger than a methodology dispute https://t.co/SsAirEDiUW

[Kym Frank @KymFrank]

Today is National Wear Your Pajamas to Work Day. I will not be observing this year.

https://t.co/9OMSaM9Tfb

[Kym Frank @KymFrank]

@viant_tech Announces Agreement to Acquire @TVisionInsights Strengthening Its AI-Powered Programmatic Platform - https://t.co/uHDzr1bqCt

[Kym Frank @KymFrank]

Trillboards Appoints DOOH Industry Veteran David Abelson @Bill_OOHToday https://t.co/lJvdrxq5V3 #DOOH #OOH

[Kym Frank @KymFrank]

FOX Advertising Unveils New Brand Strategy and Identity “Turn Passion into Performance” in Collaboration with Sibling Rivalry https://t.co/JorOWmLUBl

[Kym Frank @KymFrank]

More Nielsen swirl hitting the press again around the release of the "Gauge."

Clients aren’t paying enterprise dollars for startup-style experimentation.
https://t.co/nOVe6Mfmxt

[Kym Frank @KymFrank]

Approximately 1 out of 4 dollars spent in the US is spent by someone 65+, more than any other country.

https://t.co/gvhO6ynnPu

[Kym Frank @KymFrank]

Local Ad Spend Forecast Revised To +8.1% This Year 04/10/2026 https://t.co/b5JD7oORVp

[Kym Frank @KymFrank]

It’s been a minute since I’ve X’ed. I nuked the old account, so I’m rebuilding all my fave follows. Happy to see you again. #AVTWEEPS #OOH #DOOH #MRX