Viant Technology

Leader in AI-powered programmatic advertising, dedicated to driving innovation & allowing marketers to plan & execute their campaigns with unmatched efficiency.

[Viant Technology @viant_tech]

📰 𝗡𝗘𝗪𝗦: 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝗼𝗻 𝗩𝗶𝗮𝗻𝘁’𝘀 𝗤𝟯 𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 𝗰𝗮𝗹𝗹

Viant has closed its acquisition of @Waymark, a generative AI video creative production platform built specifically for Connected TV.

@Waymark turns brand inputs into complete video ads, with custom scripts, visuals and voiceovers, produced in minutes. It adds professional-grade creative production to Viant’s expanding suite of services and ushers in the era of dynamic creative optimization for CTV.

By combining Waymark’s generative AI engine with Viant’s proprietary intelligence across audience, content and attention signals, we plan to empower advertisers of every size to unlock CTV’s full potential.

Viant CEO and Co-Founder Tim Vanderhook on what it means:
“The paradigm is shifting. TV is no longer reserved only for the world’s largest brands. We are democratizing CTV as a powerful channel for advertisers of all sizes by removing traditional barriers to entry and equipping advertisers with advanced targeting and measurement capabilities.

Looking longer term, Viant is positioning for the future of Connected TV. The era of broadcasting a single static ad to broad audiences is giving way to hyper-relevant targeting, where each creative is tailored to the viewer and the content, and is dynamically optimized to maximize attention. With Waymark, Viant empowers advertisers to scale this strategy, delivering not one static ad, but rather hundreds, thousands, potentially even millions of individualized creative variations across audiences to drive peak user engagement and campaign performance.”

Read the full earnings press release to learn more: https://t.co/T61kpnOz10

#Viant #Waymark #GenerativeAI #DynamicCreativeOptimization #CTV

[Viant Technology @viant_tech]

Ask anyone at Viant what makes this a great place to work, and KC Carey’s fingerprints are on the answer.

KC, our SVP of Human Resources, has won a place on @adexchanger's Top Women in Media & Ad Tech list. Her instincts in finance and operations shape how we hire, how we grow, and how new teammates find their footing here, especially as the company has added new capabilities and people.

To KC: You make this team stronger. Congratulations from all of us here at Viant. ❤️

#TeamViant #Culture #AdTech #TopWomenInMediaAndAdTech

[Viant Technology @viant_tech]

📈 𝗩𝗶𝗮𝗻𝘁’𝘀 𝗤𝟯 ‘𝟮𝟲 𝗘𝗮𝗿𝗻𝗶𝗻𝗴𝘀: 𝗥𝗲𝗰𝗼𝗿𝗱 𝗤𝘂𝗮𝗿𝘁𝗲𝗿, 𝗖𝗧𝗩 𝗮𝘀 𝘁𝗵𝗲 𝗗𝗿𝗶𝘃𝗲𝗿

Viant posted record third quarter results, exceeding the high end of our guidance range across revenue, contribution ex-TAC and adjusted EBITDA.

◆Revenue up 𝟮𝟵% year-over-year
◆Contribution ex-TAC up 𝟮𝟳%
◆Adjusted EBITDA up 𝟮𝟰%
◆ CTV advertiser spend up 𝗻𝗲𝗮𝗿𝗹𝘆 𝟰𝟬%

Tim Vanderhook, Viant’s CEO & Co-Founder, articulated it best:

“Our ongoing momentum can be directly attributed to our recent evolution into a comprehensive advertising intelligence company. Viant is more differentiated than ever before, equipped to empower advertisers of all sizes through proprietary data, independent measurement, efficient supply paths, and advanced AI solutions that work in concert to optimize campaign execution.”

Read the full earnings press release: https://t.co/T61kpnOz10

#Viant #Q3Earnings #ConnectedTV #AdTech

[Viant Technology @viant_tech]

The future of AI isn’t just smarter platforms. It’s smarter connections between the systems marketers already use.

Viant’s Head of Industry, Healthcare & Pharma, Andrew Rosen, writes:

“Sensitive data can’t be copied into one massive repository, which means intelligence has to move differently than data does. This is where AI has to become infrastructure instead of another application."

That shift is especially important in healthcare, where sensitive data can’t simply be centralized. AI has enormous potential to help systems understand context and coordinate action without forcing every team or dataset into the same place.

Read AI Is the Highway to learn more: https://t.co/6AE9Dqhz68

[Viant Technology @viant_tech]

🚨 𝟵𝟰% 𝗼𝗳 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗱𝗲𝗺𝗮𝗻𝗱 𝗶𝗻 𝗖𝗧𝗩. That's how much of the CTV market Direct Access now reaches, live across the industry's largest publishers through a fee-free path to execute a deal.

NEWS 📰: Today we're expanding Direct Access, Viant's flagship Supply Path Optimization solution, to support programmatic guaranteed and private marketplace deals, alongside open market buying. Advertisers can now execute deal-based and open-market buys through the same fee-free path, at scale, across virtually the entire premium CTV market.

More dollars going to working media. 🤝 More efficient media investment. More flexibility for every campaign.

Read the announcement from today: https://t.co/Y7aJPTJHBM

#DigitalAdvertising #CTVAdvertising #SupplyPathOptimization

[Viant Technology @viant_tech]

From a record field of entries to the top of the buy side. 🏆

Viant has been named 𝗕𝗲𝘀𝘁 𝗕𝘂𝘆-𝗦𝗶𝗱𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 in the 2026 @Digiday Technology Awards, selected from a record number of entries in recognition of our leadership in CTV.

Viant has invested in CTV because maximizing value for advertisers means doing more than capturing existing demand. It means creating new demand and the next customer.

That’s why Viant has built a proprietary intelligence stack specifically for CTV, combining identity, context, attention and supply quality signals to help advertisers drive growth and stronger outcomes.

Congratulations to the entire Viant team, and thank you to @Digiday for the recognition.

#DigidayAwards #ConnectedTV #AdTech #ProgrammaticAdvertising #Measurement #CTVAdvertising

[Viant Technology @viant_tech]

The TVision Power Score measures attention, engagement, and viewership across CTV.

The Emmys may be over, but the TV conversation isn't. 👀

Here's the latest TVision Power Score, which measures the shows garnering the highest attention scores among consumers

🥇 Ted Lasso
🥈 Reacher
🥉 Furious

Getting attention is one thing. Keeping it is what makes a hit.

#Streaming #AudienceAttention #Emmys2026

[Viant Technology @viant_tech]

What if better advertising performance starts before the media plan does? 💡

Brands, agencies, and technology partners each play a critical role in driving results, but when every partner is optimizing toward a different definition of success, even the best technology hits a ceiling.

In her latest article for Viant, Amanda Sheplee, VP of Agency Partnerships, introduces the Performance Triangle: a framework for aligning brands, agencies, and technology partners around one shared business outcome.

AI can automate execution. AI can optimize in real time. What it can't do is decide what real success should look like. That's still a human problem, and it's the one most campaigns skip past.

Read Amanda’s latest piece on why earlier collaboration, shared accountability, and alignment are the unlock for better outcomes:
🔗 https://t.co/tZrF0EkquH

#Adtech #Media #AgenticAdvertising #AgencyPartnerships #PerformanceMarketing #AdAgency

[Viant Technology @viant_tech]

Great people build great companies, and we're excited to welcome Steve Kurtz to #TeamViant, as covered in @adage.

Steve's deep understanding of the media and adtech landscape, along with his experience at The Trade Desk, Amazon, Transmit, and more, makes him an outstanding addition to our sales leadership team. His perspective will be a valuable addition in advancing Viant's mission to maximize advertiser value and build a more transparent, intelligent future for media.

Welcome, Steve.
https://t.co/oi0WgyiNb5

[Viant Technology @viant_tech]

We’re proud to welcome Craig Abrahams to #TeamViant as the newest member of our Board of Directors!🎉

Craig brings more than 25 years of experience across technology, digital media, and entrepreneurship. As a co-founder of Caesars Interactive Entertainment, he orchestrated the acquisition of Playtika, later serving as its President and CFO. Over 15 years, he helped guide the company through a strategic acquisition strategy that culminated in its sale for $4.4 billion in 2016, one of the largest mobile gaming transactions of the decade, and subsequently Playtika’s IPO in 2021.

His experience scaling a global business through hypergrowth and strategic M&A makes him a valuable addition as Viant enters its next phase of accelerated growth.
With the advertising industry at an inflection point, Craig's expertise in scaling technology businesses and his perspective on the potential of AI and proprietary data will be instrumental as Viant continues advancing the future of #ConnectedTV, #AI, and programmatic advertising.

Check out the full press release here🔗: https://t.co/keTAijpHrh

#DSP #Adtech #AdtechLeadership #CorporateLeadership

[Viant Technology @viant_tech]

“When nobody's in the room, it's not an impression. It's an invoice.”
— Tim Vanderhook, Co-Founder and CEO, Viant

@TimVHook joined Jay Altschuler (SVP, Global Media & Agency Relations, @Mastercard), Yan Liu (CEO & Co-Founder, @TVisionInsights), and Pooja Midha (Executive in Residence, @LUMA_partners) for a discussion hosted by @Beet_TV on how real-time attention data is changing the way advertisers buy CTV.

With @TVisionInsights measuring eyes-on-screen attention, Viant can bring that data directly into the DSP to help advertisers identify and activate against the moments when audiences are actually watching, pairing those insights with exclusive content-level data from @iris_tv.

The future of CTV isn't just knowing where an ad ran. It's knowing whether someone even saw it.

Watch panel highlights from @Beet_TV here⬇️

#ConnectedTV #Attention #Adtech #Advertising #MediaMeasurement #Viant

[Tim Rowe @TimRowe_SOS]

$DSP earnings call:

Revenue up 34%

50% of revenue from CTV

5% of revenue from e2e Outcomes product

80% of CTV transacted direct (up from 50% Q1)

Peak Knicks Game 5 impressions were worth $120 CPM per TVision product

Iris content ID on 50% of CTV bidstream, 70% by EOY

[Viant Technology @viant_tech]

@JonathanDSchulz @TimRowe_SOS @TVisionInsights Full podcast here: https://t.co/qDAEryHv9M

[Viant Technology @viant_tech]

Nearly a third of TV ads play to empty rooms.

How can an ad work if no one's there to see it?

Viant's Chief Marketing Officer @JonathanDSchulz sat down with State of Streaming @TimRowe_SOS to discuss the exclusive data @TVisionInsights captures for advertisers, including room presence, co-viewing, and eyes-on-screen attention—second-by-second data on whether viewers are actually watching or distracted by their phones.

Those attention signals can help advertisers understand which creatives are holding attention, where attention is highest across programming and dayparts, and ultimately, make smarter decisions about where and how they invest.

Watch the conversation here ⬇️

#ConnectedTV #Adtech #AttentionMeasurement #AI #TVision #Viant

[Viant Technology @viant_tech]

📈𝗩𝗶𝗮𝗻𝘁'𝘀 𝗤𝟮 '𝟮𝟲 𝗘𝗮𝗿𝗻𝗶𝗻𝗴𝘀: 𝗥𝗲𝗰𝗼𝗿𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲🚀

Viant delivered a record second quarter, with 𝟯𝟰% 𝘆𝗲𝗮𝗿-𝗼𝘃𝗲𝗿-𝘆𝗲𝗮𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, record CTV spend, accelerating enterprise adoption, and continued momentum across ViantAI.

As Tim Vanderhook, Viant's CEO & Co-Founder, said on today's earnings call:

“As our second-quarter results clearly indicate, Viant has entered into a new phase of accelerated growth, propelled by the continued adoption of our platform by major U.S. advertisers.  Ramping spend from these clients contributed to one of our strongest top-line quarters ever as a public company. Our momentum is accelerating and is supported by the 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗼𝗳 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝗵𝗶𝘀𝘁𝗼𝗿𝘆. Our differentiated value proposition, further enhanced by the integration of TVision’s attentive insights, is resonating with advertisers and agencies more so than ever before."

Read about Q2 Earnings here🔗: https://t.co/mRBMhDQCpE

#Viant #Earnings #Adtech #ConnectedTV #DigitalAdvertising

[Viant Technology @viant_tech]

@TimVHook @TVisionInsights @cvanderhook Coming off a record-breaking quarter for Viant, Chris Vanderhook's take:

"We believe the best is yet to come."

Read Viant's Q2 2026 earnings release🔗: https://t.co/1vxoVexXBG

@cvanderhook $DSP

[Viant Technology @viant_tech]

We’re live with Viant’s Q2 2026 earnings call.

Follow this thread for highlights from CEO Tim Vanderhook @TimVHook and COO Chris Vanderhook @cvanderhook on our performance, CTV momentum, proprietary intelligence and ViantAI.

$DSP

[Viant Technology @viant_tech]

@TimVHook @TVisionInsights @cvanderhook “Each layer of intelligence not only elevates campaign performance but also allows Viant to capture more value, fueling a virtuous cycle of success for our clients and our business, the hallmark of a true partnership.”
- Chris Vanderhook, COO

@cvanderhook $DSP