Laura Bradshaw

Building digital products to maximise real world outcomes. Perpetual learner. Outdoor enthusiast. Coffee lover. Bookworm. All views mine.

[Laura Bradshaw @LBradshaw28]

Potential job opp. Looking for someone mid to senior for a digital strategy / product mgmt role for a health project. Must have experience of public health and worked in a consultancy, agency or start-up environment. If this sounds like you or someone you know, DM me for a chat.

[Laura Bradshaw @LBradshaw28]

Potential job opp. Looking for someone mid to senior for a digital strategy / product mgmt role for a health project. Must have experience of public health and worked in a consultancy, agency or start-up environment. If this sounds like you or someone you know, DM me for a chat.

[Laura Bradshaw @LBradshaw28]

Amazing graphic about the rise of dopamine culture and how technology is shifting this behavioural paradigm.

[Laura Bradshaw @LBradshaw28]

@Li_Huajing 😂 I did read somewhere that's it's quite easy to detect chatGPT sentences now as they're always predictable

[Laura Bradshaw @LBradshaw28]

Amazing how quickly chatGPT became a verb in comparison to how long it took for Google. You hear "chatGPT it" everywhere in the digital world nowadays. Cultural shifts seem quicker than ever. Moore's law applies to technology but what about human behaviour and language? 🤔

[Laura Bradshaw @LBradshaw28]

As a fairly newbie auntie, I know that more help from dad's is SO important for new mums and new babies. Please consider taking 60 seconds out of your scroll time to sign this. Thank you.

[Laura Bradshaw @LBradshaw28]

Good to get back into meetups (and to see them in my new home, Cardiff). Thanks to @ProductTankCDF. Loved the focus on real human chat. Over-optimism, failure and the lessons it teaches you, assumptions as a hostage to change and more.

[Laura Bradshaw @LBradshaw28]

Pretty cool to see 'supermarket-style barcodes' becoming mainstream in healthcare.

[NHS South East London @NHSSELondon]

You can now see & access your prescriptions electronically in the NHS App, allowing you to:

• Easily view medicine details 💊
• Use a barcode to collect items without paper prescriptions ✔️

For help and support, visit https://t.co/t056OBf1vi

[Paweł Huryn @PawelHuryn]

Product Management is not about:

- Asking customers about the requirements
- Writing detailed specifications
- Creating prototypes and wireframes
- Assigning tasks to developers
- Verifying and accepting the work of others
- Obsessing over velocity, deadlines, and roadmaps
- Mastering Scrum to perfection
- Acting like the CEO of the product

Anyone can do that.

It's about:

- Understanding customer's problems, needs, and desires
- Understanding the market and the business in depth
- Collaborating closely with engineers and designers
- Identifying opportunities, ideating solutions, and tackling the risks together
- Marrying customer goals and business goals
- Influencing others to work toward the common goal
- Being humble (it's ok not to be the smartest person in the room)
- Experimenting to validate assumptions
- Leading without authority
- Turning chaos into clarity

Start with these questions:

- Why are we building this thing?
- Why are we building it now?
- For whom are we building it?
- What's the unique value of our product?
- How is it aligned with the company's vision?
- How is it aligned with the business strategy?
- What does success look like? How can we measure it?
- What are the customer needs/jobs (functional, emotional, social)?
- How will it affect our customers and users?
- How will it create value for the business?
- Can we buy it instead of building it?
- How can we make sure that our customers would love it?
- Will our customers know how to use it?
- Can our business support it (e.g., legal, finances)?
- Is it feasible? Can we build it?
- How can we bring it to the market? Do we have the required channels?
- Should we do it at all? Are there any ethical considerations?
- What are the riskiest assumptions? How can we validate them?
- What does the data tell us?
- How can we get maximum validating learning with minimum effort?

Be curious. Learn and experiment. Question solutions and push back on things handled down.

Remember that product management is about creating a "product customers love, yet also works for our business" (Marty Cagan, Inspired), not about pleasing stakeholders.

After 9 years, I'm still learning daily, and I do not know everything, but I can give you my perspective on any questions you have.

Drop them below.

[Laura Bradshaw @LBradshaw28]

This year's world cup is doing lots for equality in sport but there's more to do. For example, the narrative on this story. Telling women to "push the door". If the door is so ready to be opened, just open it. Why make women push it at all?

https://t.co/SYN6O7TQOo

[Laura Bradshaw @LBradshaw28]

The miracle that is a wall to wall rainbow. Friday night in SE.

[Laura Bradshaw @LBradshaw28]

Our heating went on the blink this week. This was the view out of our house (-3C outside, 4C inside). Thankfully no burst pipes or sickness. No one should go through that day after day especially not at xmas. We donated the money saved on energy to a homeless charity instead.

[Laura Bradshaw @LBradshaw28]

Warm feels. This is the future of designing for accessibility.
https://t.co/6U9pJp29ay

[Laura Bradshaw @LBradshaw28]

Saw this and instantly wanted to send it to everyone, so thought I'd just share it here. Courtesy of @_laurencurrie_

[Laura Bradshaw @LBradshaw28]

@elsheringham Beautiful views from that train. Very much recommend some "staring out window" time.

[Laura Bradshaw @LBradshaw28]

It's a big day for the news generally, but especially so for folks working at Our Future Health, check this out - we're front page!

[Laura Bradshaw @LBradshaw28]

Perfect is the enemy of good and the narrative of "I'm not a proper product person" and/or "we're not doing product properly" is no different

https://t.co/4gGXduX7j6

[Laura Bradshaw @LBradshaw28]

@pwils10 Hehe. Not much. A bucket of coffee to get me out of bed in the cold and dark, plus some smiling participants and staff telling me how much they love the programme. So caffeine and feels?

[Laura Bradshaw @LBradshaw28]

I'm so proud when I see it all come together with my own eyes. Thought provoking day up in Leeds and Huddersfield with the teams on the ground.

[Laura Bradshaw @LBradshaw28]

Decisions are hard and ensuring teams consistently make good decisions is even harder. A selection of "furiously nodding head" moments from #mtpcon on Friday.