At the heart of brand building is telling the story of why your brand should matter to your target audience.
They're not buying “what” your brand is; they're buying “why” your brand understands who they are and how it fills up a particular desire. #MakingCreativityPay.
Join the masterclass series to get insights from Integrated Marketing Leader @Cmex_RnDG as he shares his decade’s worth of experience on what makes great brands and how you can create one.
Sign up!
#LCEW#MakingCreativityPay
Branding Essentials Masterclass Series: Launching Your Brand and Building Loyalty
Understand brand categorisation, market analysis, & brand value conversion to help you carve a niche that pays.
Join @Cmex_RnDG, @EdelSakwa & @soy_pauline. Sign up here: https://t.co/KWFY5h53T4
Our moderator for the Branding Essentials Masterclass Series, @soy_pauline, is a seasoned development communications professional who’s worked with numerous organisations to amplify impact through clear and precise branding and messaging.
Sign up here: https://t.co/3SDk7elobJ
Branding Essentials Masterclass Series: Creating a Brand Visual Identity That Attracts
The second masterclass focuses on the psychology behind brand visuals and how to stand out from the crowd.
🗓️ Wednesday, 25 March at 6 p.m. WAT/8 p.m. EAT. 👉https://t.co/3SDk7elobJ
Deep Dive Into…A Brand Strategy 💦
A brand strategy provides a guide for all within the organisation to speak with one voice, telling the same story of principles, values and reputation, without any deviations.
Learn more; register: https://t.co/Jpo00Ow87k
Part one of our Branding Essentials Masterclass Series was 🔥
@EdelSakwa and @Cmex_RnDG distilled how the logo is the door, the brand is the whole house.
We just scratched the surface. We continue part two on 25 March. Register here: https://t.co/oIxUCinihH
Think of your favourite brand. How does it make you feel? Exactly. ☺️
Part 1 of the Branding Essentials Masterclass Series breaks down how to capture the core essence of your brand, and how to make your audience feel.
Sign up: https://t.co/3SDk7elobJ
#MakingCreativityPay
Visual Communications Leader, @EdelSakwa, has developed visual identities & communication products that have led to great visibility and increased brand quality. She takes us through creating & maintaining a great brand: https://t.co/3SDk7elW1h #MakingCreativityPay
The Grassroot Innovative Designers Team introduced the bold initiative at the fifth edition of @LCEWeek, outlining how it aims to spotlight and support community-based designers. Full video👉https://t.co/seLTRsr70x #GRIDNG#Innovation#Design#Fashion#MakingCreativityPay
Discover the next wave of Nigerian style! Grassroot Innovative Designers launches at #LCEW2025. @GRID_Innov_Des showcases fresh, innovative designs from community-based creatives across the nation.
Learn more about #GRID https://t.co/HCkljhObix
#MakingCreativityPay
From runway to revenue. We have @EjiroAmosTafiri leading a masterclass on the complex business of fashion. Learn to scale your brand beyond Nigeria, manage production, and implement a profitable retail strategy. Elevate your fashion brand @ #LCEW2025!
#MakingCreativityPay
Lights, Camera, Income! Don't miss the star-studded Film and TV Panel at #LCEW2025, featuring industry legends as well as the Anyiam-Osigwe powerhouses.
This is your backstage pass—secure your seat for the panel discussion!
#MakingCreativityPay#LCEW#NigerianCreativeTalent
Go viral, strategically! Content masters @KraksTV are leading a workshop on the art & science of viral content curation. Learn to capture attention & build massive engagement in the oversaturated digital space at #LCEW2025. Stop scrolling, start curating! #MakingCreativityPay
Taking great photos is one thing; running a multi-city profitable enterprise is another. Ifeanyi Chris Oputa, Founder of the iconic @Studio24nigeria, will share his complete blueprint for scaling a successful photography business @ #LCEW2025#MakingCreativityPay#LCEW
Stop chasing trends, start monetising them! Emmanuel Adediran, Business Director at @mediareachOMDNG, is bringing his media monetisation expertise to #LCEW. Learn the commercial side of creative trends and turn eyeballs into naira.
#MakingCreativityPay#CreativeBusiness
Creativity is a marathon, not a sprint. Ayodeji Razaq, CEO of @RedMediaAfrica, shares proven, high-level strategies to combat creative burnout and build a thriving, sustainable career.
Learn at #LCEW2025 how to keep your creative fire burning!
#MakingCreativityPay