LunarCrush for Marketers

Social Intelligence for Marketers
Powered by @LunarCrush

[LunarCrush for Marketers @LC_marketers]

Who drives the Super Mario Bros conversation, ranked by engagement:
https://t.co/TnlZNWpaCB

[LunarCrush for Marketers @LC_marketers]

Super Mario Bros cleared 56M engagements every day from Aug 23 to Sep 20, well above its 45.4M daily average.

97.6% of the last 24 hours came from YouTube, led by toy and ASMR channels. The biggest has 67.1K followers and drove 18.0M.

None of the top 10 creators is Nintendo.

[LunarCrush for Marketers @LC_marketers]

Gucci engagement is up 110% month over month. Creators on the topic are up 40%.

Its sentiment sits at 41%, 29 points under its own daily average.

Reach and approval are separate metrics. A campaign can grow one while losing the other. Both sit on the same topic page.

[LunarCrush for Marketers @LC_marketers]

The connectors that answer this: https://t.co/zMI6ZCXvWx

[LunarCrush for Marketers @LC_marketers]

One question to Claude with the LunarCrush connector: where does each of these brands' conversation actually happen?

Zalando: 97% TikTok.
Prada: 65% X.
Nissan: 43% YouTube.

Same pull, same morning, three different media plans. Worth running before a portfolio review.

[LunarCrush for Marketers @LC_marketers]

Nissan sentiment sat at 87% over the past day, 15 points above its daily average, on 44.8M engagements.

Two thirds of its supportive themes are one vehicle, the X-Trail. The critical theme is Leaf service complaints.

Brand sentiment hides the product line that is hurting.

[LunarCrush for Marketers @LC_marketers]

The full creator table behind that number: https://t.co/ugHHA6oCEV

[LunarCrush for Marketers @LC_marketers]

Lamine Yamal drew 215.1M engagements over the past day.

His own TikTok, 70.6M followers, produced 1.4% of it. His club's TikTok added 1.2%.

A YouTube channel with 167,000 followers produced 11.7%.

Signing the athlete does not buy the accounts that carry him.

[LunarCrush for Marketers @LC_marketers]

Zalando drew 16.7M engagements over the past day at 98% sentiment, 25 points above its own average.

One account produced 16.0M of that: the brand's own TikTok, across 26 posts.

LunarCrush topic creators shows it. A number resting on one channel is a forecasting risk.

[LunarCrush for Marketers @LC_marketers]

Snapchat's full breakdown on LunarCrush: https://t.co/gXrCT9uaST

[LunarCrush for Marketers @LC_marketers]

Snapchat had its loudest day in a month on Sept 20: 101.9M engagements, 2.3x its late August average.

Users were racing to export Memories before a deadline. Snapchat's own support page says nothing is archived before January 2027.

Check the premise before buying a spike.

[LunarCrush for Marketers @LC_marketers]

Prada's day by day engagement on LunarCrush: https://t.co/j5ZazqY1ka

[LunarCrush for Marketers @LC_marketers]

Zendaya's Prada gown led every Emmys red carpet roundup on Sept 14. Prada's engagement that day: 15.7M, 24% under its 30 day average and the sixth quietest day of the month.

A red carpet placement buys prestige. It does not reliably buy reach.

[LunarCrush for Marketers @LC_marketers]

The connectors that answer this, including Claude: https://t.co/zMI6ZCXvWx

[LunarCrush for Marketers @LC_marketers]

One question to Claude with the LunarCrush connector: which platform is having a better day than normal?

LinkedIn: 83% positive over the past day, 11 points above its daily average. YouTube 79%, Instagram 75%, X 64%.

Rankings say who leads. Gaps to baseline say what moved.

[LunarCrush for Marketers @LC_marketers]

Xbox sentiment sat at 81% over the past day, 5 points above its daily average, on 106.8M engagements. Kojima's Physint move from PlayStation carried it.

The loudest complaint under it: an in-game advertising patent.

Good week for the brand. Warning for anyone selling ads in it.

[LunarCrush for Marketers @LC_marketers]

Matthew McConaughey drew 35.6M engagements over the past day, 5.8x his daily average. The crowd barely grew: 1,197 creators against an average of 947.

That is 29,774 engagements per creator. Taylor Swift's ran at 4,266.

Deep and narrow are not the same buy.

[LunarCrush for Marketers @LC_marketers]

Melbourne's full creator breakdown on LunarCrush: https://t.co/5gLj1txwyA

[LunarCrush for Marketers @LC_marketers]

Melbourne drew 26.1M engagements over the past day, with the AFL preliminary final at the MCG anchoring the weekend.

Visit Melbourne's own TikTok posted 14 times and drew 317.0K. An account with 24,574 followers posted 14 times and drew 3.1M.

Same effort, 9.7x the return.

[LunarCrush for Marketers @LC_marketers]

The connectors that answer this in one prompt: https://t.co/zMI6ZCXvWx

[LunarCrush for Marketers @LC_marketers]

One question to Claude with the LunarCrush connector: which luxury brands are carrying the most negative conversation today?

Chanel 38% positive. Gucci and Balenciaga 51%. At the other end, Bvlgari and Fendi at 95%, Burberry 92%.

A 57 point spread inside one category.