Lambeau gets Thursday night, and Cheeseheads have not come down from the overtime win. Green Bay pulled 33.5M engagements on Wednesday from 9,433 accounts. Baseball's loudest room in the pennant race, the Dodgers, managed 17.7M from 2,284.
Philadelphia and San Diego are dead even at 87-70 with five to play. The two fan bases turned out almost evenly on Wednesday: 6.8M engagements for the Phillies, 6.5M for the Padres. The mood is where they split. Philadelphia ran 90% positive, San Diego 72%. Same record, two very different Septembers.
Baku takes over the weekend. The Azerbaijan Grand Prix pulled 26.0M engagements in a day, more than any baseball team managed in the final week of the pennant race. The Cubs, the loudest room in the sport, sat at 16.1M.
Las Vegas went from sour to sold in five days.
Sentiment Friday: 40%
Saturday: 52%
Sunday: 64%
Monday: 73%
Tuesday: 73%
Monday brought 44.7M engagements and 4,148 accounts into the conversation, the busiest day the Raiders have had in a month. Brock Bowers is expected to make his season debut against New Orleans on Sunday, and the room is already there.
St. Pete got its banner. The Rays clinched the AL East on Tuesday night, and the room hit 92% positive against an 82% daily average. 1,581 accounts posted about Tampa Bay in a day, up 91% from the day before. Engagements reached 6.1M against a 1.9M daily average. The postseason can wait.
Baton Rouge has not let the Ole Miss loss go. LSU pulled 210M engagements over the past week, one of the biggest rooms in college football, and 8,803 accounts kept it going. The mood across those seven days: 40% positive. Texas A&M comes to Death Valley on Saturday night.
Seahawks fans are not on X. Seattle pulled 19.0M engagements, and TikTok carried 8.9M of them, 47% of the total. YouTube and X finished neck and neck at 5.0M each, 26% apiece. Week 3 takes Seattle to Washington on Sunday.
The regular season has days left, and the loudest rooms in baseball belong to the teams with the most to lose.
Cubs: 16.1M engagements
Dodgers: 15.4M
Yankees: 10.3M
Padres: 6.9M
Phillies: 6.8M
Three of those five are still chasing the same National League wild card spots. Chicago and San Diego are tied. Philadelphia sits a game back.
Philadelphia is a football town in September, even with a playoff spot on the line. The Eagles pulled 42.6M engagements after the comeback in Nashville. The Phillies, chasing the last NL wild card, managed 5.1M. Same city, same 86% mood, eight times the noise.
The AL West slipped away in three days. Atlanta swept the Astros in Houston, and the room soured with it. Engagements climbed 27% on the week. 1,065 accounts posted on Tuesday, up 14% in a day. Sentiment sits at 63% positive against a 75% daily average. Texas leads by one with the season nearly gone.
Atlanta has a quarterback again, and the room woke up. The Falcons named Michael Penix Jr. their starter for Thursday night at Green Bay, and Tuesday pulled 14.2M engagements, nearly double their daily average. 3,784 accounts joined in, and the mood climbed to 76% positive. Thursday night has Atlanta's full attention.
Two losses in, and Colts fans haven't blinked. 30.7M engagements in 24 hours against a 9.5M daily average. Still 75% positive after Sunday night's 33-30 overtime loss.
Chicago opens three games in Kansas City sitting a game out of first. The White Sox bring the bigger crowd: 2,610 mentions and 1,234 creators to the Royals' 1,607 and 818. Kansas City pulls more raw engagement, but 85% of the South Side is happy.
Game two in the Bronx, and the AL East is on the table. Tampa Bay carries the division lead in, New York is playing for seeding. The Yankees still own the louder room: 5.0M engagements to the Rays' 2.6M. Tampa's fans are the happier ones, 79% positive to 76%.
Nobody brings more people to the conversation than Green Bay. The Packers pulled 19,321 mentions and 10,892 creators in 24 hours, more than any team in the NFL. Smallest city in the league, biggest crowd online. Atlanta visits Lambeau on Thursday night.