Nothing was handed easily to her. Her own people had predicted the brand’s failure, comparing her to Rihanna and spreading lies about her hair. She wasn’t given a single chance.she made it happen through the quality of her products, her talent, and her patience.
Congrats B ❤️
Cécred by Beyoncé is the fastest selling haircare brand in history, surpassing Olaplex. In less than a year, the brand generated over $100 million in sales through Ulta Beauty alone. It’s also the best selling celebrity haircare brand of all time.