LERI🤍

~Visual Creative Director
~Production Designer
~Bringing Arts to life.

[LERI🤍 @LERII_ARTs]

DIFF.002
Every brand leaves room for another story.
This time, I explored Peak through a simple truth: it was never just milk. It was a little treat, a childhood joy we somehow never outgrew.
Campaign: Still a Treat.
— JC
#CreativeDirection #CampaignConcept #peakmilk
#ProductDes

[LERI🤍 @LERII_ARTs]

Every object on a set is having a conversation with the audience.

The question is:
What is it saying?
#Artsdirection #productiondesign

[LERI🤍 @LERII_ARTs]

DIFF.001
Every brand leaves room for another story.
DIFF is an independent creative series exploring original campaign concepts for existing brands, through visual treatment, production Design & Storytelling.
Campaign: Sip. Speak.
A different creative direction for Coca-Cola.