The Growth Journal
A weekly reflection on strategy, leadership, and growth.
Written from conversations, decisions, and work in the field.
Start here:
https://t.co/rG0eS0U3Ge
The goal is not to buy software.
The goal is to make the business better.
Better economics. Better capacity. Better customer experience. Better decisions made earlier.
Start with the bottleneck.
Then solve.
Rushing to the capability before building the governance layer is not forward motion.
It is deferred risk.
The demo is the easy part.
https://t.co/X1f2Tu5XZM
The AI lending demos are getting faster.
Faster approvals. Cleaner document handling. Agents moving work forward with less human touch.
Impressive demos.
But the better question is not what the system can do.
It is what happens when the system is wrong.
The operators getting this right are not the ones who bought the fastest system.
They are the ones who worked out who owns the failure mode before the first file went live.
I have sat across from founders who just finished a great demo and could not figure out what went wrong.
The buyer understood. Heads were nodding. Nobody pushed back.
And then nothing happened.
A thread on why.
The gap between agreement and adoption is where most founders lose confidence.
It is also where most new categories are built.
Or abandoned.
Full post below.