Underrated life advice: Be fully where your feet are. When you're at work, work. When you're with family, be with family. When you're resting, rest. Most people are physically present and mentally everywhere else.
Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas.
Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours.
Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count.
Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024.
Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds.
Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it.
The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record.
Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.
As a CEO, I’ve sat in countless interviews and one thing that gives us pause with brilliant candidates is if there’s too much GAP in their CVs.
What does a gap tell us about the candidate?
1. A gap doesn’t automatically mean incompetence but it does trigger uncertainty.
OH ALLAH,
Grant us Nikkah without Divorce, A wealth without fitnah, A Spouse without fitnah & Healthy children without illness and a good health.
Amin
You have a friend who’s always been there, chatting, sharing laughs, and connecting about life.
But over time, things changed. You stopped seeing him regularly, and his messages became less frequent.
The only time you’d catch up was when you visited his place. You complained, he apologized, saying he was busy but would make it up to you.
But the promises faded, and your connection started to disappear.
Then, after a year, he came back into your life, just like old times. But something was different. He had leveled up.
As a software developer working remotely, he’d built a life for himself, and you couldn’t help but admire him.
You saw his success, his comfort, his growth, and you wished to be there too.
You asked him how he did it. He sent you resources, courses, and advice, encouraging you to dive in.
Excited, you jumped in immediately, but after a couple of days, your focus started to fade. The course didn’t feel as important, and you couldn’t bring yourself to keep up with it.
You reached out to him again, telling him how hard it was to stay motivated. He reassured you, reminded you that everyone struggles at first.
But somehow, his words didn’t have the same impact anymore. It wasn’t just that you felt disconnected from him, but from your own goals.
You started to realize that what he had achieved was more than just luck or talent, it was a series of sacrifices, long nights, and struggles you hadn’t been prepared for.
This experience opened your eyes to a tough truth, we often admire others’ success without understanding the price they paid.
We see the comfortable lives, the recognition, the freedom, but we don’t see the sacrifices, the failures, or the doubt they pushed through to get there.
We want the rewards but aren’t always ready to make the sacrifices. The grind isn’t glamorous, and success doesn’t come easy.
It’s easy to lose interest when things don’t happen fast. But real growth takes time.
If you’re not mentally ready to push through those tough moments, it’s easy to give up.
Success isn’t a quick fix, it’s a journey. It’s messy, it’s hard, and it requires persistence even when it feels like nothing is happening. But that’s the only way it works.
And if We give man a taste of mercy from Us and then We withdraw it from him, indeed, he is despairing and ungrateful.
But if We give him a taste of favor after hardship has touched him, he will surely say, "Bad times have left me." Indeed, he is exultant and boastful.
Q11:9-10
Qadr - if it's meant for you, it will find you
Tawakkul - Always have reliance in Allah, have hope in Him
Khayr - No matter what happens, there's always khayr (goodness) in it
Sabr - Indeed Allah is with those who are patient
Shukr - If you are grateful, He will give you more
The Secret behind your electricity bill
Let's try to understand and learn how we consume electricity or how our prepaid meters are consuming 200, 300 units in a month without explanation😂
Okay, I promise there will be no technical jargons
Thread!!! Rt
#OneIFRSperweek
Week 1 – The Conceptual Framework for Financial Reporting – Part 1
Most jurisdictions have reporting requirements for listed and other types of entities that include presenting financial statements that are prepared in accordance with a set of generally accepted accounting principles (GAAP). IFRS provide such a set of principles and are used extensively around the world.
The IFRS Foundation is the organisation that develops IFRS Standards for the public interest. Within the IFRS Foundation are the IASB and the ISSB, independent bodies of accounting and sustainability reporting professionals. The IASB and the ISSB are responsible for the technical content of IFRS Standards.
In the next couple of weeks, I and some of my friends (@kazeemijaola1@Samueltrust2@Senboy104@EdogbejireUfuo2@Tomi_Tomero) will be exploring the various IFRS that have been issued as of 1st January 2024.
If you found this post a little hard to understand, get in here, let me try to explain this “ways and means” news.
So you know when you are broke, your account balance is on tomato red, and you need some quick cash urgently…You usually have someone you can go to for urgent 2k.