Laura Jacobson

Global insight leader at IGD

[Laura Jacobson @LJretail]

Highest impact digital media I’ve see - ⁦@WHSmith⁩ at Stansted airport. Not many retailers selling their own store front signage to brands

[Laura Jacobson @LJretail]

Ideal ad placement for Tesco’s quick com in Luton arrivals!

[Laura Jacobson @LJretail]

Did a double take on the ⁦@AldiUK⁩ super six just now - a cheeky addition, and to raise money for a great cause

[Laura Jacobson @LJretail]

Warm reception and wonderful food at the ⁦@Tesco⁩ pub pop-up - a great interpretation of the best of British

[Laura Jacobson @LJretail]

Why shout at shoppers at the end of an aisle when you can whisper to them from within an app? Lots of food for thought from @Ubamarket #insightandimpact @fromIGD

[Laura Jacobson @LJretail]

Inspiration from ⁦@Ianmorley⁩ on how discretional categories don’t have to decline in a cost of living crisis if they resonate and reframe value ⁦@fromIGD⁩ #insightandimpact

[Laura Jacobson @LJretail]

Circana’s Steph Cullen calls out common 80/20 approach to looking back/looking forward - how do we flip it and become more future focused? @fromIGD #insightandimpact

[Laura Jacobson @LJretail]

My colleague Dan Gillett has done the maths on what price inflation forecasts mean for household budgets in the years ahead @fromIGD #insightandimpact

[Laura Jacobson @LJretail]

Nice multi-brand execution for baby-stage in Asda. From my experience would have thrown power mops in the assortment too…

[Laura Jacobson @LJretail]

Always surprised not to see more health guidance around meal deals - like this from Sainsbury’s

[Laura Jacobson @LJretail]

Great to see more new plant-based activation in Sainsbury’s, not just for #Veganuary

[Laura Jacobson @LJretail]

Suspect the cardboard was already part of the product, so what a great way to use it to educate on food waste - great work from ⁦@LaughingCowUK⁩

[Laura Jacobson @LJretail]

Love for local at Booths is second to none!

[Lovingly Artisan @lovinglyartisan]

The counter is bursting with brunch time & lunchtime deliciousness at #Kendal @BoothsCountry all made with organic flour with a sprinkle of #cumbrian #love ❤️

[Laura Jacobson @LJretail]

One way to help shoppers stick to dry Jan!

[Laura Jacobson @LJretail]

Clear, simple value on health at Holland & Barrett

[Laura Jacobson @LJretail]

Some of the Chinese New Year displays I’ve seen in grocery feel the same year in year our, so great to see some rabbit-themed NPD from M&S

[Laura Jacobson @LJretail]

First customer ⁦@marksandspencer⁩ Brookfield Centre to try #magiccoffee today - will be switching from my flat white from now on!

[Laura Jacobson @LJretail]

I didn’t immediately recognise it, but the Asda air fryer logo is a handy thing to see online shopping

[Laura Jacobson @LJretail]

Seeing increasing transparency in communication on the impact of energy prices on and from local businesses

[Laura Jacobson @LJretail]

Interesting to see this high impact BWS digital space changed up with Christmas confectionery at Tesco