Matthieu Lamoureux

Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam (ex-Anomaly, Publicis, Vice...). Follow me to enjoy some of the most creative ads!

[Matthieu Lamoureux @LLLLITL]

Javier Campopiano is appointed Chief Creative Officer of Leo Constellation, for the Americas and the Iberian Peninsula.
He will be reporting to Agathe Bousquet and Marco Venturelli, Co-Presidents.
#AgencyLife

[Matthieu Lamoureux @LLLLITL]

Paddy Power’s World Cup ad is a cheeky "England-vs-America" football culture showdown, hilarious and spot-on! 🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️🇺🇸
#WorldCup #FIFAWorldCup

[Matthieu Lamoureux @LLLLITL]

Charity 'The Dad Shift' has launched a guerrilla campaign that compares the UK’s two weeks of statutory paternity leave with everyday items that last just as long, or longer.

#Marketing #Paternity #UK

[Matthieu Lamoureux @LLLLITL]

Nike is teasing its "biggest advertising campaign ever" with this key visual bringing together 40+ athletes and celebrities: Cantona, Fernandes, Haaland, Jacquemus, James, Kardashian, Mbappé, Ronaldo, Rooney, Travis Scott... ⚽️📸

https://t.co/DzzgG5j2hG #WorldCup #FIFAWorldCup

[Matthieu Lamoureux @LLLLITL]

COME TOGETHER ⚽️🎵
England’s 'Three Lions' squad announcement video is vibing to the tune of The Beatles!
https://t.co/UyhOL9YNrn

[Un Job dans la Pub @UnJobdanslaPub]

À cause de l'IA, les journées des marketeurs deviennent une succession permanente d’allers-retours entre prompts, corrections, validations et arbitrages.

Pourquoi les marketeurs sont, de loin, les principales victimes du "AI Brain Fry" : https://t.co/DvV2EYXxbH

[Matthieu Lamoureux @LLLLITL]

D&AD 2026: 2 White Pencils & 52 Yellow Pencils Winners ✏️
https://t.co/1sTPVrbv6x

Apple, AXA, Rosalia, Vaseline... Some of the best campaigns of the year!

@dandad #dandad26

[Matthieu Lamoureux @LLLLITL]

Plusieurs professionnels du marketing expliquent ressentir une forme de « gueule de bois mentale » après des sessions prolongées avec des outils d’IA.

https://t.co/KqJ5n4EuCu

#Marketing #Communication #IA #IntelligenceArtificielle

[Matthieu Lamoureux @LLLLITL]

Call of Duty, Google, Intermarché, New York Times... Here are the BIG winners of the 2026 Art Directors Club Awards! https://t.co/KXs0m8ek1M

#Art #Design #Typography #Creativity #Marketing
@TheOneClub

[Matthieu Lamoureux @LLLLITL]

adidas, Lay's, LEGO, Michelob Ultra... Lionel Messi is the footballer the most used by brands ahead of the 2026 World Cup ⚽️🇦🇷💰

#Advertising #Marketing #WorldCup #FIFAWorldCup
https://t.co/n770QYIGIc

[Matthieu Lamoureux @LLLLITL]

Turning 💸💸💸 World Cup FRUSTRATION into world INSPIRATION!
Air Transat just launched a print campaign comparing the price of World Cup tickets with the cost of flights to these countries.

This is the smartest World Cup 2026 campaign so far.

#WorldCup #FIFAWorldCup

[Matthieu Lamoureux @LLLLITL]

The advertising awards season is officially on! 🔥
From Bad Bunny to Grindr, watch the case studies of big winners from the Clio Awards 2026: https://t.co/6J4vaeszrR @The_Clios

[Matthieu Lamoureux @LLLLITL]

Since 30% of lunches are eaten at work, McDonald’s is targeting office workers with a new print campaign shot… with a photocopier. #Food #Photography

[Matthieu Lamoureux @LLLLITL]

My 13 favorite ads so far! ⚡️ 🤩
This time, 3-5min short films are replacing 30sec commercials: https://t.co/gugeqxiAHC #WorldCup #FIFAWorldCup

[Matthieu Lamoureux @LLLLITL]

New adidas commercial starring Timothée Chalamet, Lionel Messi, Bad Bunny, Zinedine Zidane, David Beckham, Ousmane Dembélé, Jude Bellingham, Lamine Yamal, Alessandro Del Piero... 🤯 🍿 ⚽️ https://t.co/8dVOqrrGLq

#WorldCup #Advertising

[Matthieu Lamoureux @LLLLITL]

Amsterdam has become the world's first capital city to ban public advertisements for both meat and fossil fuel products https://t.co/LDWxdOoOvH

#Advertising #Environment #Amsterdam #Netherlands

[Un Job dans la Pub @UnJobdanslaPub]

Alternances, CDI, Stages... On a reçu plein de nouvelles offres ces derniers jours ! Laquelle est faite pour vous ???? 🧨 https://t.co/WWQmhfMFR9

[Matthieu Lamoureux @LLLLITL]

The French Art Directors Club is introducing a NEW category celebrating work from abroad 🏆🎨

For this first edition, entry fees are waived for all international agencies!

https://t.co/4UjyEQajfW #Creativity #Marketing #Advertising

[Matthieu Lamoureux @LLLLITL]

Communication : Le coût des études augmente alors que les débouchés diminuent

#Emploi #Marketing #Publicité #Communication #CDI #Formation
https://t.co/34eg9wXsLd

[Un Job dans la Pub @UnJobdanslaPub]

Leurs tarifs oscillent entre 7.000€ et 10.000€ par an, dès la première année... 🤐
https://t.co/LkRb86IxlL