Matthieu Lamoureux

Marketing blogger, currently covering GTA VI activations. Strategy Director in advertising. Follow me for the most creative ads and brand moves. ✨ #GTAVI

[Matthieu Lamoureux @LLLLITL]

After 13 years of waiting and only a handful of official communications, Grand Theft Auto VI’s marketing is now shifting into high gear!

https://t.co/66MRJjSuuS

#GTA #GTAVI

[Matthieu Lamoureux @LLLLITL]

To call out Florida Governor Ron DeSantis for blocking climate action, Uncommon created a life-sized silver statue of him, melting at just 29.8°C.

A powerful physical stunt turning political inaction into a chilling visual metaphor.

@uncommon_studio @GovRonDeSantis

[Matthieu Lamoureux @LLLLITL]

Street Fighter has turned abandoned cars into advertising space! 🚗💥

In São Paulo, where thousands of abandoned cars litter the streets, Paramount turned the game's iconic "bonus stage" into a real-life activation.

#Marketing #StreetFighter #Entertainment #Brazil

[Matthieu Lamoureux @LLLLITL]

In true GTA satirical fashion, Rockstar Games is using Miami’s advertising screens to promote parodies of real-world companies, complete with double-entendre taglines. 😅

More info: https://t.co/66MRJjRWFk

Photo credits: @OfficialJoelF.
#Advertising #Marketing #GTAVI

[Un Job dans la Pub @UnJobdanslaPub]

Un constat qui en dit long sur l'actualité de notre secteur... 😵‍💫

Nos deux derniers articles font mal : https://t.co/nrOmvpBlKr

[Matthieu Lamoureux @LLLLITL]

Are clients moving away from traditional pitches?

Publicis won Microsoft and PepsiCo without formal reviews. CEO Arthur Sadoun says clients increasingly prefer deeper discussions with agencies they already see as the right fit.

#AgencyLife #Advertising https://t.co/eUwMw9AM1C

[Matthieu Lamoureux @LLLLITL]

In Subway’s latest campaign, "Feed Your SUBconscious," Will Arnett (@arnettwill) plays people’s inner voices attempting to steer them away from greasy fast food, sad protein bars and overpriced smoothies.

#Food #Marketing #SUBconscious

[Matthieu Lamoureux @LLLLITL]

Levi’s, Nike vs. adidas, Beckham, Air Transat, reactive advertising...
We discussed the brands that got the World Cup right with The Brand Beat (Billups): https://t.co/pVMnp2rlS6

#FIFAWorldCup #WorldCup #Advertising #Marketing

[Matthieu Lamoureux @LLLLITL]

This might be one of my favourite sports ads of the year. 🥹 The NHL returns to ESPN for a new season with a perfect mix of nostalgia and marketing brilliance.

And Liam Neeson narrating the whole thing? Just perfect.
https://t.co/zDnHa4owMT

[Matthieu Lamoureux @LLLLITL]

40% of new business professionals work weekends during pitches: https://t.co/yHR4escGjT

#Advertising #Marketing #Pitching #AgencyLife

[Matthieu Lamoureux @LLLLITL]

McDonald’s introduces ads on its digital drive-thru order boards. This new 'retail media network' could eventually grow into a $1 billion business for the company.

#Media #Advertising
https://t.co/u6mVQKxkkl

[Matthieu Lamoureux @LLLLITL]

Ben Cohen challenges the advertising industry to pressure Magnum (ex-Unilever) to sell Ben & Jerry’s to socially aligned investors

https://t.co/RBddcrCPXH

https://t.co/TSrzycPJIM

#Marketing #Creativity #IceCream @YoBenCohen

[Matthieu Lamoureux @LLLLITL]

Powerful new @TIME cover.
"This summer, AI showed how frighteningly capable it has become."

https://t.co/XjhM1XjVnV

#AI #Tech

[Un Job dans la Pub @UnJobdanslaPub]

Un communicant sur trois n'est pas enthousiaste sur l'avenir du secteur... ❤️‍🩹

Étude complète : https://t.co/ezo0X4oTTF

#Emploi #Communication #Marketing #Publicité #Digital #IA #Paris

[Matthieu Lamoureux @LLLLITL]

Apple is hiring a "Buzz Marketing Marketing Manager".

https://t.co/I05AgbTTJx

"In this role, you will lead the strategic vision and execution of cultural marketing initiatives across France."
#Apple #Marketing

[Un Job dans la Pub @UnJobdanslaPub]

Une Rentrée dans la Pub ! 💼✨

Voici quelques unes des offres d'emploi reçues ces derniers jours :
https://t.co/1L8Vm6NETf

#Emploi #Communication #Marketing #Publicité #Digital #SocialMedia #RP #Paris #Alternance #CDI #Stage

[Matthieu Lamoureux @LLLLITL]

Instead of showing photos of its exhibits, like every museum does, National Geographic created a campaign asking people to “imagine” the new exhibits instead.

With 70+ museums in DC, Nat Geo’s new museum launch had to truly stand out.

#Creativity #Advertising #Marketing

[Matthieu Lamoureux @LLLLITL]

Rock band ‘Muse’ has lost its social handle to Mark Zuckerberg’s latest AI agent.

[Matthieu Lamoureux @LLLLITL]

Behind every tidy room are boxes full of random stuff.

IKEA’s latest outdoor installation shows a perfectly tidy room from its ads on one side, and a whole lot of SAMLA storage boxes on the other.

#Advertising #Marketing #Creativity

[Matthieu Lamoureux @LLLLITL]

When was the last time your agency asked its clients what their biggest challenges are (and what they truly need from you)? 👀

https://t.co/EhVdONATmw

#CMO #Advertising #Marketing