Lauren Bernstein

Student at University at Buffalo, School of Management

[Lauren Bernstein @LM_Bernstein]

With the advantages of technological advancements also comes increasing privacy concerns, especially when these concerns become reality at the hands of large companies like Google, owning over 93% market share. #ubart320 #discovery

https://t.co/9dAGpX7xAC

[Lauren Bernstein @LM_Bernstein]

Using social media elements such as handles, hashtags, notification tickers and images from social accounts to build the design and message of a website is a very unique approach to better engage with younger audiences. #ubart320 #discovery

https://t.co/hzRgdj8BVw

[Lauren Bernstein @LM_Bernstein]

To improve navigation experience, include markers in dropdown menus, keep the parent link highlighted when hovering over submenu links, and use padding instead of margins to make the entire area clickable rather than just the text. #ubart320 #discovery

https://t.co/rntsIaq7cx

[Lauren Bernstein @LM_Bernstein]

Google recently launched a search engine called Dataset Search that indexes metadata tags to organize repositories of datasets, making it much easier for scientists to discover the datasets they need. #ubart320 #discovery

https://t.co/G1bPBdU090

[Lauren Bernstein @LM_Bernstein]

When used moderately, the addition of animations to a site can increase user interaction by signaling & easing users into content. Animation of notifications, info reveal & content highlights are all examples of helpful visual aids. #ubart320 #discovery

https://t.co/i5dvX3Ytz0

[Lauren Bernstein @LM_Bernstein]

Optimize conversion rates by focusing on colors and copy when designing calls to action. Make CTAs stand out by creating contrast with the layout and grab users’ attention with copy that speaks to them. #ubart320 #discovery

https://t.co/gRAnOBoqG1

[Lauren Bernstein @LM_Bernstein]

For good content strategy, analyze the organization’s message, users & skills to prioritize changes in order to take the appropriate actions. Don’t get carried away with a full redesign if not necessary and recognize when only few adjustments are not enough. #ubart320 #reading8

[Lauren Bernstein @LM_Bernstein]

When redesigning websites, always make sure reasons are clearly defined and benchmarks are set first. All other steps should be target user focused; speak their language, grab their attention and understand the critical user journey. #ubart320 #discovery

https://t.co/Dzos4GpBWd

[Lauren Bernstein @LM_Bernstein]

Collaborating with other designers as well as others in different professions will help eliminate mistakes and provide various perspectives to improve your project. #ubart320 #reading7

[Lauren Bernstein @LM_Bernstein]

Scrolling pages are becoming more common since users are accustomed to the technique with social media. Of course, designers should still weigh the pros and cons of implementing long scrolls based on the content and goals of the site. #ubart320 #discovery

https://t.co/uBo1YMpGVG

[Lauren Bernstein @LM_Bernstein]

Many businesses are taking advantage of conversional UI to enhance user experience on websites and apps. Interacting with these chatbots make is even easier to do tasks such as finding a gift, ordering food, and seeking information. #ubart320 #discovery

https://t.co/m2Bq5j8mQg

[Lauren Bernstein @LM_Bernstein]

Anticipatory design is a huge competitive advantage as it saves consumers’ time and energy in making decisions. However, having your every move anticipated does raise privacy concerns and annoyances if anticipated incorrectly. #ubart320 #reading6

[Lauren Bernstein @LM_Bernstein]

Responsive design is of extreme importance nowadays, causing the hierarchy of content to be a crucial element. The goal when creating linear mobile layouts is to keep users engaged with simple navigation and strategized content placement. #ubart320 #reading5

[Lauren Bernstein @LM_Bernstein]

One of today's newest technological advances, face-ID recognition, is creating controversy with the 5th amendment. Forcing a suspect to unlock their phone with their own face is self-incriminating and thus unconstitutional. #ubart320 #discovery

https://t.co/TjMSCHe1JE

[Lauren Bernstein @LM_Bernstein]

Inrupt, a startup founded by Tim Berners-Lee, is focused on taking power away from companies that limit internet users’ data. His perspective should be a wake up call regarding the current state of public internet. #ubart320 #discovery

https://t.co/YRbtP7lG9a

[Lauren Bernstein @LM_Bernstein]

#ubart320

[Lauren Bernstein @LM_Bernstein]

Performing user research is key to understanding your target audience, which is essential in creating personas that contribute to the best user experience possible. #art320 #discovery

https://t.co/FuztQMmkBZ

[Lauren Bernstein @LM_Bernstein]

It's important to remember that content and design are compliments. Context can spark creative design ideas specific to that context's message, but design without context integration may dismantle the message trying to be conveyed to users. #ubart320 #reading4

[Lauren Bernstein @LM_Bernstein]

The lack of control in designing for the web is the opposite of a limitation; it provides adaptability for each individual user’s needs and preferences. #ubart320 #reading3

[Lauren Bernstein @LM_Bernstein]

While it may be impossible to be an expert in everything design and development, residing within the spectrum of these two skill sets can permit more agility and better collaboration between designers and developers. #ubart320 #reading2