Verry Nola

[Verry Nola @LUmarketing482]

@_hannahhartman_ @scottcowley I agree. Some ads are very biased and only care about their personal beliefs regardless of the disrespect it has to the other party. Promote yourself without degrading someone else. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@scottcowley (2) The most effective marketing is appealing to people using pathos. They try to relate to your life and persuade you to believe one way or another. Playing background music or involving a family in the ads is very beneficial. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@scottcowley (1) I've seen how different apps take a political stance and do not allow advertisements that don't support their belief. I think ads have become very bias and will attempt to target the other party rather than support themselves. Even marketing ads divide us.#LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@CoreyWagoner1 @Capitaldemarca That is a good way to appeal to a large audience. It adds an emotional aspect and draws you in. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@Capitaldemarca (2) I found a Kitkat ad in Australia that is incorporating an environmental idea by saying "Recycle me, give the planet a break". This is the Capacity to connect different ideas into one ad. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@Capitaldemarca (1) Geico ads are very creative. Their method of creating video advertisement is very unique and original. They normally consist of a quick storyline that is completely unrelated to Geico and wraps back to say it's Geico. It is interesting and draws you in. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@Cecily_Taylor_ @LaurelAynne @dunkindonuts @SpiritHalloween I agree. By taking advantage of this opportunity, they can make quite the revenue from this safe marketing tactic. They are helping each business out.

[Verry Nola @LUmarketing482]

@LaurelAynne (2) The examples I have seen are drive-through trick or treating or leaving candy at the end of the driveway. One fun idea was a lady that made a candy chute down from her stairs to maintain social distancing and still being able to give out candy. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@LaurelAynne (1) The idea is very neat except it cannot be at every home. They wouldn't put out enough of these. One in each neighborhood isn't fun for kids or enough revenue for the Hershy-owned brand. It also defeats the purpose for homeowners giving out candy. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@LeannaBarnhart @AlexaKaye3 @McDonalds @trvisXX That is a good example because it really does work. Consumers like to imitate someone they know. It builds a different level of trust. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@DariusGlocar @Cecily_Taylor_ @AlexaKaye3 @tiktok_us (2) @Bondiboost is a great example of this trend. Many popular Instagram users share using this waving wand for your hair and the results look great on them. It makes you want to buy the brand, which I have. Consumers like word of mouth by someone they trust. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@AlexaKaye3 (1) A trend that has really grown this past year is Instagram/model influencers that get free products in order to advertise brands. With their thousands of followers, this is a very important strategy because consumers will follow in their footsteps. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@Cecily_Taylor_ @JennLStevens What a great example. His genuine storytelling captured the interest of millions. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@JennLStevens (2) Brands can learn to be honest and speak from the heart about what they are offering. Hopefully, what is being marketed is good for you and not just made for profit. Beachbody does a great job of telling their stories. They really draw customers in. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@JennLStevens (1) My favorite storytellers are artists that speak through music. A great example is Thomas Rhett. You learn all about his life and feelings through his songs. He speaks from the heart and is very sincere. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@Cecily_Taylor_ @Capitaldemarca That is the route I was thinking. A lot of apps copy others. Instagram needs to stay up-to-date with trends and be the first innovator of a new design to the app. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@Capitaldemarca (2) To stay relevant, they need to keep up with current trends and come up with new ideas before other apps. Over the years, you see apps updating segments to match other popular apps. For example, messaging is now a part of every app. Find what's convenient.#LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@Capitaldemarca (1) Bridal shops, photographers, and all things for weddings use Instagram to their advantage. One local bridal shop that uses Instagram for marketing is Ashley Grace Bridal in Lynchburg, VA. Their employees model their dresses and keep their page updated. #LWU482Strat #ICMKTG

[Verry Nola @LUmarketing482]

@JustinWBarr2 @CopywriterBob You've made a great point on the importance of being reliable and following through with your goal. Consumers want to see results. They want to feel like they're making a change. #ICMKTG #LWU482Strat

[Verry Nola @LUmarketing482]

@CopywriterBob (2) What separates success from failure is whether a company actually follows through with their promises. The more the organization shares about where their donations go and the impact it is having on the community, the more trustworthy they will likely be. #ICMKTG #LWU482Strat