In the same Paris light, two houses and two Thai women wrote parallel chapters of the season.
Miu Miu finished with $46 million in earned media value, a 3.6% engagement rate, and +82% year-on-year growth. Front row for its #MiuMiuSS27 show, #BeckyArmstrong generated $13.5 million of that value at a striking 9.1% engagement rate — a precise, high-intensity presence that translated the collection’s playful edge into personal language. #MiuMiuSS27xBecky
Across the city, Valentino closed at $27 million in EMV with a 4.5% engagement rate. As the house’s Ambassador, #srchafreen carried the #ValentinoAntibiblioteca collection with the same quiet authority she has brought to every Valentino appearance — romantic maximalism meeting modern clarity, the lace and Rockstud details sitting naturally against her own silhouette. #ValentinoSS27xFreen
The numbers simply mark what the images already showed. One house built on youthful contradiction, the other on poetic abundance. Two women moving through both with the same ease: not as guests, but as the clearest voices each house had that week.