Tyler Lalka

WVU '22 Marketing

[Tyler Lalka @LalkaTyler]

@blairadowler I’ve always thought entertainment was an important aspect of social media, but creating engaging content stood out to me in this class. Interacting with customers on social media is something I plan to focus on in the future. I do plan on working in social media #mktg475

[Tyler Lalka @LalkaTyler]

@JDSZNNN @blairadowler I agree that social media won't be going anywhere, but could imagine it evolving. Social media has become such a convenient and powerful tool that it will be very difficult to stop altogether. #mktg475

[Tyler Lalka @LalkaTyler]

@VWC2001 @blairadowler It will be super interesting to see what companies will come up with for AR. I remember when I first saw a "Try On" feature for glasses online, which was cool and definitely helpful. Applying that concept to other products and ideas will be a lot of fun #mktg475

[Tyler Lalka @LalkaTyler]

https://t.co/mGTpSPRM5j
In our Week 7 folder, there was a link to tips for creating engaging content. I think the "media" part of "social media" will become the focus in order for businesses to become successful on social media platforms. #mktg475

[Tyler Lalka @LalkaTyler]

@blairadowler I think social media marketing will continue to become entertainment, rather than just ads. We mentioned Wendy's funny tweets and the Twitter wars between brands. I think this will continue to be popular, and many companies will rely on entertainment to attract customers #MKTG475

[Tyler Lalka @LalkaTyler]

Just in time for the holidays, TikTok adds features that can help brands reach their audience more effectively. This could help small businesses, large corporations, and influencers know what organic content will perform well. #mktg475
https://t.co/5YYFUqZpHX

[Tyler Lalka @LalkaTyler]

@CarrinMcelhinny @blairadowler These kind of posts make me happy because they aren’t trying to over promote anything and they aren’t trying to be overly funny. But it makes me look forward to special holiday drinks, and it encourages me to send it to my friends who are obsessed with these specials #mktg475

[Tyler Lalka @LalkaTyler]

@JDSZNNN @blairadowler I like this post too. I agree that companies who are moving towards providing entertainment through memes and jokes are more enjoyable to follow and engage with #mktg475

[Tyler Lalka @LalkaTyler]

@blairadowler Long Drink posted this on their Instagram. I liked it and sent it to my gf because we both love the product and brand. Both of us love the holidays, so I know she would enjoy the post too. The meme format caught my eye because I think it’s a funny and relatable format #mktg475

[Tyler Lalka @LalkaTyler]

AR is a promising technology that many brands will likely add to their offerings. While it may be a competitive advantage now, I think the technology will become mainstream. Pairing this with Snapchat is a great idea since so many people use it #mktg475
https://t.co/096camw19l

[Tyler Lalka @LalkaTyler]

@mckenzielittle9 @blairadowler I haven’t paid much attention to Adidas’s social media, but I have seen the email and remember just wondering how that didn’t stand out to the person/people writing the email. Part of me wants thinks it was a sad and unfortunate mistake, but it was a huge mistake #mktg475

[Tyler Lalka @LalkaTyler]

@timshawwvu @blairadowler @BurgerKing I think BK does a poor job as well. While I get that they wanted a Shock Factor, and then show that they are inclusive, I think this was a mistake. I wish the post was still up so I could read the comments and see the backlash😂 It was definitely a gutsy post

[Tyler Lalka @LalkaTyler]

@blairadowler I think Denny’s falls short. They have a combination of trying to be like Wendy’s, while trying to be professional. Some Tweets are just confusing and hard to understand. It might be more difficult for a company like this, but Wendy’s is successful with their approach #mktg475

[Tyler Lalka @LalkaTyler]

https://t.co/iy1kBYpbSU
I've been waiting for TikTok to become a channel on Roku, so people can scroll TikTok on their TVs. It looks like YouTube beat them to it. I think this could affect TikTok's popularity growth... #mktg475

[Tyler Lalka @LalkaTyler]

@cjecklin22 @blairadowler Instagram is definitely great for younger people and young parents even. I feel like Facebook is mainly for info, while IG is more entertaining. Maybe the use of Instagram Reels would be a great boost for the business! #mktg475

[Tyler Lalka @LalkaTyler]

@nataliesanty @blairadowler I think this is a great idea. I’ve seen it really take off for Gallery 304 and Modern Throwback downtown! Engagement definitely increases because people are commenting, sharing, and likening the post. Super easy way to gain some traction and brand-awareness! #mktg475

[Tyler Lalka @LalkaTyler]

@blairadowler For my company’s long-term goal, following TikTok trends would be ideal! I think the company has potential to become a fairly well recognized brand if it becomes consistent, provides entertainment, and sticks to its mission. Video uploads in general would be perfect! #mktg475

[Tyler Lalka @LalkaTyler]

#mktg475

[Tyler Lalka @LalkaTyler]

Instagram has launched testing of a post-scheduling feature. This could help brands become more efficient in creating and posting content. Do you think will benefit small companies as well as big brands? https://t.co/k4krOb4KTG

[Tyler Lalka @LalkaTyler]

@SamSnid81739481 @blairadowler I drive a GMC and I’d agree that for a specific brand/product GMC does a great job. I definitely think their strongest platform would be TV. I remember the Crab Walk commercial and being so intrigued and confused by the way the wheels moved😂