💬 A campanha da JISOO x Vitaday está a ganhar terreno na Tailândia, com anúncios a aparecendo por todo o país nas ruas, nos transportes públicos e dentro das lojas 7-Eleven.
#JISOO#지수@officialBLISSOO
"Her influence carries global scale, but it also carries credibility within fashion ecosystems increasingly driven by authenticity, personal perspective & emotional resonance rather than celebrity visibility alone."
#JISOO#지수#Salomon
https://t.co/ZpBIJNRjUX
JISOO x Vitaday campaign is taking over Thailand, with ads appearing across the country on streets, public transportation, and inside 7-Eleven stores.
#JISOO
SHUMON SKY ESCAPE ❀˖°
Thank you so much ka @Sooyaschu01 for made this cute Shumon game. Aku termasuk salah satu sooyas yang dipilih kak sooyaschuu untuk membantu dan mencoba device yang dibuat kakaknya.
Public executions, by poison, of dogs in Tangier, Morocco, today June 6th. Dogs dead & dying & children screaming. Email/call the Mayor of Tangier & demand an end to this: Mounir Lymouri, + 212(0)539359050 [email protected]@FIFA @IAWPC
Jisoo was featured in @stupidDOPE article. It’s A nice read.
“JISOO’s cultural relevance extends far beyond music alone.
As a member of BLACKPINK, she operates within one of the most globally influential entertainment ecosystems of the modern era. Yet what distinguishes her particularly within fashion culture is her ability to move fluidly between luxury fashion, music, beauty, and lifestyle spaces without appearing overly manufactured or commercially fragmented.
That fluidity mirrors Salomon’s current trajectory almost perfectly.
Her influence carries global scale, but it also carries credibility within fashion ecosystems increasingly driven by authenticity, personal perspective, and emotional resonance rather than celebrity visibility alone.”
#JISOO x Vitaday campaign is taking over Thailand, with ads appearing across the country on streets, public transportation, and inside 7-Eleven stores.
The VITADAY x JISOO Beauty Series is more than just the launch of a new vitamin drink; it's a collaborative effort between VITADAY and JISOO, as Global Brand Ambassador. JISOO contributed to the product development under the concept of making daily self-care easy, resulting in a vitamin drink formulated with 6 mg of Astaxanthin and 1,000 mg of Vitamin C, catering to modern consumers who prioritize health and beauty from within.
For this campaign, VITADAY utilized a large-scale, integrated out-of-home media strategy across Thailand, encompassing MBK, Signature Max, Panoramix, The District EM, The 20, PI9, Metro LED, Plan B TV, and Plan B TV Nationwide. This ensured continuous visibility throughout Thailand, throughout consumers' daily lives—whether in business districts, shopping malls, or during their commutes.
Furthermore, the brand linked out-of-home media communication to physical sales points, particularly 7-Eleven, a key distribution channel. This made it easier for consumers to see the campaign and initiate purchases, creating a seamless journey from visual perception to product trial.
With the power of JISOO as a global artist and the product's status as a Co-Creation Series, this campaign not only generated widespread awareness but also significantly increased the appeal of the new product. This reinforces VITADAY's image as a brand that understands the new generation of consumers and powerfully makes the concept of "Taking care of yourself starts easily every day" reach people across the country.
Thank you @VitadayTH