@SaveYourSons@guideforlovers “Hard times create strong men, strong men create good times, good times create weak men, and weak men create hard times.”
Times are said to be hard right now.
@OneSupermann I'm 41, in the best shape of my life.
I'm focused, energised and eager to learn.
The problem is 'comfort' is too alluring for many man, especially when they reach their 40's.
Staying open minded is HARD work. So most men hit the coach and watch Netflix instead.
@Men_Sex_Health Women can manipulate men who are unable (or unwilling) to communicate their emotions well. There’s nothing wrong with feeling emotional. But when we lack strong communication skills, we are open to being manipulated.
‘If you truly believe what you are selling will help someone then you are morally obligated to use every psychological tool available to you to help them buy from you’.
Want to Write Great Copy?
Start Telling Stories!
Who is the hero in your business?
Bad news…
It's not you, nor your brand.
You’re just the guide.
The hero is your client, customer or prospect.
Writing and reading light up different parts of the brain.
Writing engages the logical, rational part of the brain…
…But we want our readers’ (our clients, customers, or prospects) emotional / mammalian brain to light up.
As it is there where decisions are made.