Last Word

Last Word believes in the power of creative, high-quality and expertly crafted marketing and public relations.

[Last Word @LastWordNZ]

AI is hot right now, but it's not fit for absolutely everything. We’ve put some thought into working out types of communications where human intelligence is non-negotiable and those where AI input is a no-brainer.

Have a read👇
https://t.co/ygpbYN0pr9

#ai #communications

[Last Word @LastWordNZ]

A recent project crafting case studies to showcase different regional tourism organisations' approaches to destination-management is one we just had to share!

https://t.co/FRcabhL60W

[Last Word @LastWordNZ]

The mission was clear: secure nationwide media exposure for Civil Contractors New Zealand’s National Excavator Operator Competition, being held to determine who would claim the country’s ultimate digger drive accolade. 👷👷‍♀️

Read the case study: https://t.co/ilWBDgHyv3

[Last Word @LastWordNZ]

Want to write the perfect professional email? Read our latest blog: https://t.co/WHdRsQftll

#communications #email #writing

[Last Word @LastWordNZ]

Our team of communication connoisseurs have carefully compiled seven habits displayed by effective communicators. Grab a coffee, have a read, and let us know your thoughts!

Read the blog: https://t.co/O6ua3INQYn

#writing #communication #pr #speaking

[Last Word @LastWordNZ]

There are some among us with a grammatical fanaticism beyond compare. We recently secured an interview with the self-styled Typo Tiger of Freemans Bay to uncover the man behind the mask and discover what drives him to target typos…

Read more: https://t.co/qJQUEiOwbI

[Last Word @LastWordNZ]

Shane Wilson is one of the original links in the creative chain that is Last Word, with international experience flavouring his versatile design work. Get to know Shane in our latest blog, in which he answers 5 quick and quirky questions from our team!

https://t.co/Jt1prEPGxt

[Last Word @LastWordNZ]

We get to work on some fun projects! Proud of the team for their efforts securing fantastic media coverage earlier this year for the battle of New Zealand's best digger drivers - the National Excavator Operator Competition.

> https://t.co/ilWBDgHyv3

#excavators #media #pr

[Last Word @LastWordNZ]

Kelly Watts is one of the creative cornerstones of the Last Word team, bringing extensive design experience and pictorial panache to the table. Read our blog to find out about her love of Harry Potter, her favourite design job of all time, and more.

https://t.co/sNAM2VXW2t

[Last Word @LastWordNZ]

Golden rules of crisis comms: communicate early and often, be authentic, show empathy and if you do make a mistake own up quickly and let people know what will be done to ensure it doesn’t happen again.

https://t.co/P4O5vS0lpM

#crisiscomms #communications

[Last Word @LastWordNZ]

We’re thrilled to welcome John De La Hughes to the Last Word team. He joined us earlier this month and is already helping some of our clients achieve great things with his writing and communications skills.

[Last Word @LastWordNZ]

To kick off 2023 we expose the worst users of English, explain how plain language can promote a positive working environment, and give some simple tips to help you maintain a plain language approach in the workplace.

Read: https://t.co/6fzuTLiJrP

#plainlanguage #communication

[Last Word @LastWordNZ]

At Last Word we love music as well as marketing. Our latest blog looks at the similarities between successful marketing and a hit song. Combine a strong hook, memorable language and relatability and you're onto a winner!

https://t.co/RwQDRPk2FJ

#marketing #music #communications

[Last Word @LastWordNZ]

Our latest blog looks at creative writing techniques you can use to take your web content and marketing to the next level. There's still room for creativity in these formats - a bit of flair can help you stand out from the crowd.

https://t.co/QZqGf0cpfI

#marketing #PR #writing

[Last Word @LastWordNZ]

We're back in the thick of it this week, working from Wellington, where the Last Word Journey began a decade or so ago.

We've relocated back to the capital after a brilliant seven years in Waihi Beach. The outlook from our new spot in Karori isn't too bad!

[Last Word @LastWordNZ]

Eighteen months ago, the world changed overnight. Billions of people were locked in their homes, flights were grounded, and offices, streets and schools lay abandoned. Our latest blog explores learnings from NZ's pandemic #communications approach.

Read: https://t.co/FgDM5heZKU

[Last Word @LastWordNZ]

Hear about the KFC without any chicken? It sounds like a bad joke, but that's what happened in 2018, when a series of events delayed delivery to many KFC outlets in the UK. Our latest blog explores the genius way the fast food giant responded

https://t.co/ZY27hLys7T

#pr #comms

[Last Word @LastWordNZ]

In 2012, Felix Baumgartner ascended in a helium balloon for two and a half hours to what was described as “the edge of space”. Then, he jumped. This was the opening for one of the greatest PR stunts of all time. Read our blog on what we can learn from it.

https://t.co/xal3oAlnd9

[Last Word @LastWordNZ]

Ever wondered what kind of impact your business could make with little more than a 600-word product page? Quite a bit, if you ask our director James Heffield. Read his recent column on the topic in the Bay of Plenty Business News.

>> https://t.co/ygo43SRei1

#marketing #writing

[Last Word @LastWordNZ]

Gather round...

Everyone loves a good story, right? But how can you use #storytelling to make your communications stand out? Find out here in our latest blog piece!

Read online: https://t.co/KvaFIVv7v4

#marketing #marketingtips