Later has acquired Mavely!
Mavely is the leading social commerce platform for the everyday influencer. It drives over $1 billion in sales each year through its network of over 120,000 creators, integrating with more than 1,400 of the world's largest brands and retailers.
🚨 Update on TikTok Ban: President Trump has extended the deadline for another 75 days
What does this mean? TikTok now has an additional 75 days to sell to an approved buyer. However, a potential ban would likely look similar to the January 18 outage.
https://t.co/1Zl6m8Yeyf
Stay tuned on our channels for the latest updates on TikTok’s ban status and head to the 🔗 in the thread to learn more about what a potential TikTok ban could mean for brands and creators.
🚨Breaking down the potential TikTok ban: What creators & brands need to know 🌐
Time's flying since TikTok's wild ride in January: banned, then unbanned, and now facing another potential shutdown on April 5. Here's the breakdown for creators and brands who may be most impacted🧵
Later is the first to integrate both @Snapchat's Public Profile API (organic posting) and Creator Discovery API within the same platform.
Everything about our new partnership is here: https://t.co/4IGHhSdc9Z
1/2 The clock is ticking on preparations for the upcoming potential TikTok ban.
We’re breaking down everything you need to know as a creator or brand to navigate the social media landscape’s (possible) major change.
"The creator economy is growing up. As brands shift billions in marketing dollars toward influencer partnerships, the industry is rapidly evolving to a sophisticated, data-driven marketing channel, underscored today by Later’s $250M acquisition of Mavely." - @IShepherd@Forbes
If you’re not leveraging affiliate marketing best practices in the era of the creator, you’re leaving money on the table. Later’s research team surveyed nearly 200 social media creators to discover which tactics drive the best results.