Launch Yeti Marketing

Strategy, Product Marketing & Marcom for tech. Founded by Denise Court, Launch Yeti is on a mission to crush bad marketing! See how we do it.

[Launch Yeti Marketing @LaunchYeti]

Who else in LI land enjoys David Attenborough and animal documentaries? 🦒💯

[Neil Patel @neilpatel]

My favorite content marketing AI use case…

When we analyzed 10,000 websites we found that 14.04% of the web pages on a website target the same keywords as other pages on the same website.

This is an issue because if multiple pages target the same keyword, search engines won’t know which page to rank.

So instead of giving you better odds of getting more traffic… it decreases your chances of ranking.

What I want you to do is find all the similar pages and then use the following prompts in order when combining two or more pages:

Prompt 1: Analyze the content on [insert URL]

Prompt 2: Analyze the content on [insert URL 2]

By asking those 2 prompts first it gives the AI time to analyze each article.

Prompt 3: What are the overlapping concepts in both articles?

This again gives the AI time to think and will help create a better output.

Prompt 4: Combine both the articles focusing on the overlapping concepts, but also include the unique concepts in both articles.

You'll want to double-check out the output.

In many cases the output won't be as thorough as you want, so you'll have to use this prompt to expand upon it.

Prompt 5: Expand the content. Specifically the section under the heading "insert the heading from the article"

Try it out. It will save you time.

When you combine pages, make sure you 301 redirect one of the URLs to the other.

And don’t forget to update internal links.

When we typically fix this issue on websites we work with on average we see a 13% increase in SEO traffic.

[Launch Yeti Marketing @LaunchYeti]

Don't let genAI dominate your customer's mind space. #genAI

[Launch Yeti Marketing @LaunchYeti]

Check out my new article on B2B Marketing and genAI https://t.co/HC50KuHZ86 #marketingai #generativeai #branding

[Launch Yeti Marketing @LaunchYeti]

❓ ❓ How do you know if ChatGPT (or other genAI tools) created a headline?

If the headline starts with: Unlock

That's why you need me (Real Freakin Human Intelligence) to make sure your voice, tone, and messaging are authentic, differentiated and support your brand.  🚀

[Launch Yeti Marketing @LaunchYeti]

Combine genAI tools with human intelligence (RHFI) for unstoppable marketing magic. Let's turbocharge your go-to-market strategy with my critical thinking, contextual understanding, and creativity. 🚀

[Launch Yeti Marketing @LaunchYeti]

As the Yeti dominates the football field with a tough, relentless blitz, my product positioning and differentiation strategies are the powerhouse of your marketing and sales execution.

[Launch Yeti Marketing @LaunchYeti]

Introducing Launch Yeti CMO & GTM Services
Powered by Real Freaking Human Intelligence (RFHI) + genAI

[Launch Yeti Marketing @LaunchYeti]

We love a good infographic, if you couldn't tell.

This infographic wraps up Launch Yeti's category positioning thinking by asking:

What are some of the positioning questions early-stage companies need to consider for any positioning exercise and pitch decks?

[Launch Yeti Marketing @LaunchYeti]

Brilliant. Who knew?

[Launch Yeti Marketing @LaunchYeti]

It's that time again to get our mentoring on @CapitalFactory @JoshuaBaer Who's ready??

[Launch Yeti Marketing @LaunchYeti]

Too often, early-stage companies gloss over the "customer why,". Product and dev folks start writing code without understanding for whom and why they are writing code. Don't be that company.

Embrace the "customer why" and know the value only your product advantages can deliver.

[Launch Yeti Marketing @LaunchYeti]

And that's a wrap @aclfestival

[Launch Yeti Marketing @LaunchYeti]

Camping vibes from summer. This weekend - last weekend of @aclfestival!

[Launch Yeti Marketing @LaunchYeti]

It seems simple, but many early-stage companies become so enthralled with their technology they don't ask the simple question, "why would a customer buy my product?" 🤷‍♀️
Knowing your customer's why is at the heart of all positioning - category or otherwise.

[Launch Yeti Marketing @LaunchYeti]

Throwing it back once again to vacay days! May the beginning of the week bring new hopes and new opportunities to touch new heights in your life. #yetion

[Launch Yeti Marketing @LaunchYeti]

Sometimes it is good to get back to the basics.

[Launch Yeti Marketing @LaunchYeti]

Had a chance to see Gorillaz this weekend. Videos, music, virtual band and animation universe- so good. @gorillaz @moodycenter

[Launch Yeti Marketing @LaunchYeti]

Having vacation flashbacks.

Hope your week is a good one! Yeti on!

[Launch Yeti Marketing @LaunchYeti]

Now more than ever, it is critical for marketing and customer support organizations to spend as much time, effort, and money on nurturing customers as they do on acquiring them. We think about the psychology behind customer referrals here at LY.