Laura Alderson

Strategic Communications Planner at Kin + Carta Connect. Lover of cool tech & brand stuff.

[Laura Alderson @LauraKateAldo]

I've been retargeted today by Prada. I like the person the internet thinks I am.

[Kin + Carta Europe @kinandcarta_eu]

At a time when clear & regular communications are more crucial than ever, how do you go about planning for the unpredictable? Our Strategic Comms Planner, Laura shares her thoughts & a #template to start your comms #planning: https://t.co/o6BhXEig2B

[Contagious @contagious]

Doppelganger Destinations - we interviewed @Ogilvy Germany to learn the insights and strategy behind the German Rail campaign that Facebook's Sheryl Sandberg called 'the future of advertising'. https://t.co/ekAwukue3L

[Laura Alderson @LauraKateAldo]

Thanks @bethvw_ for the recommend. Great #creative examples of how to use #stories @Adweek https://t.co/b12QjmXcAh

[Laura Alderson @LauraKateAldo]

Love the insight behind this campaign for #Aldi in Australia. Are loyalty points becoming pointless? #creativecampaign #creativeinsights

https://t.co/mOCwmxN5uT

[Laura Alderson @LauraKateAldo]

@matthaig1 For all the Andreas in this world #reasonstostayalive

[Laura Alderson @LauraKateAldo]

How long until @IKEAUK create a @TheSims game where you can build and decorate your own house with their stuff and then buy it?

[Digital Trends @DigitalTrends]

IKEA’s augmented reality app just got a whole lot cleverer https://t.co/kJtmN4Py1P

[TBWA\MCR @TBWAMCR]

A 16 metre long stand, exhibiting 215 urns. One for each life lost since the start of this year’s series. Breathtaking. This is The Lost Ashes. #thelostashes #WSPD #mentalhealth #theashes #theoval

[Laura Alderson @LauraKateAldo]

Another great reactive #creativeidea from IKEA: IT's just a lamp

https://t.co/hTj2l9soLB

[Laura Alderson @LauraKateAldo]

A brilliant creative idea utilising the best of #UGC

[ADWEEK @Adweek]

Twitter turned real tweets into ads showing it's the place where you can be yourself: https://t.co/82HJS2tKmx

[Laura Alderson @LauraKateAldo]

Goals

[LIONS | The Home of Creativity @Cannes_Lions]

Honoured, your royal highness

[Laura Alderson @LauraKateAldo]

Loved taking part in #wheredidyoustart campaign for @shedoesdigital! A great cause to be involved in, getting more women into digital careers #Leeds #Digital

[She Does Digital @shedoesdigital]

"Digital is full of firsts. It is constantly changing, developing and the possibilities grow daily. Don’t be fearful of this; be excited". Read our latest #WhereDidYouStart story from Laura Alderson @LauraKateAldo, Head of Digital @BananaKickUK https://t.co/ophvMMwbjJ

[Laura Alderson @LauraKateAldo]

Really excited to be featured in the #wheredidyoustart campaign for @shedoesdigital. Their brilliant aim is to help and inspire more women to get into #digital in #Leeds. Find out more here and get involved!

https://t.co/X9fSvzt7cW

[Laura Alderson @LauraKateAldo]

👏👏👏@paddypower an @htafc. We might have guessed it was a prank but no one saw how this would relate to the actual reveal. Brilliant campaign #saveourshirt

[FootballJOE @FootballJOE]

The @paddypower ‘sash’ sponsorship of @htafc has been revealed as a prank to promote the #SaveOurShirt campaign.

The campaign backs a move towards unbranded football kits, returning the shirt back to the fans.

Would you like to see more sponsorless shirts in football?

[Laura Alderson @LauraKateAldo]

@Eden_Eats Your campaign slogan is your last name + ":" + the last text you sent.

Mine is

"Alderson: But no rush"

[Laura Alderson @LauraKateAldo]

Love this!

[Ad Age @adage]

Ikea recreated living rooms from 'The Simpsons,' 'Friends' and 'Stranger Things' with its own furniture https://t.co/XMpSaayDZ8

[Laura Alderson @LauraKateAldo]

Finally, when a love of books and memes align. Definitely worth checking out the #Instagram page for #memomoleo_ for a great #campaignidea https://t.co/XfkEXXGbOb

[Laura Alderson @LauraKateAldo]

@ScribaPR WHAAAAAT? How exciting!

[Laura Alderson @LauraKateAldo]

@VICEUK @bethvw_ @brown_rac @ocalvert