Laura Summers 📚

Director @BookMachine - our mission is to use digital marketing to promote the value of reading, education and publishing worldwide.

[Laura Summers 📚 @LauraSummersNow]

What’s next for social media marketing? 📲

Join BookMachine later this month for insights from Jo Liddiard, Keris Fox & Louis Patel on platforms like Bluesky, StoryGraph, Reddit, Pinterest plus the power of email. Don’t miss it! #BookMachine #Publishing

https://t.co/xEmKRhX3Sw

[Laura Summers 📚 @LauraSummersNow]

🎧Looking for something new to listen to this weekend? Interested in developing your leadership skills?

In the latest BookMachine Podcast episode, we delve into the leadership journey of @Sanphy

Listen here >> https://t.co/92m8f96kqZ

[Laura Summers 📚 @LauraSummersNow]

🧭 Our first non-executive board
We’ve been lucky to have the support of incredible mentors, and we’re now formalising this by building a non-executive board to help shape our future and ensure we continue to deliver exceptional work for our clients. (7)

[Laura Summers 📚 @LauraSummersNow]

➡️ What next for BookMachine?

Easter is a time of renewal and reflection - and, for me, often a reminder of those New Year resolutions that may have slipped down the to-do list.

If we’ve spoken recently, you’ll know I tend to be quite Pollyannaish about the direction of (1)

[Laura Summers 📚 @LauraSummersNow]

🚀 Our renewed focus
We’ve been reviewing our core strengths and will now be focussing specifically on children’s books, non-fiction books and education clients (including Edtech). (6)

[Laura Summers 📚 @LauraSummersNow]

I've often wondered how we’ll nurture soft skills when play is limited, phone calls are rare, and screens are constantly keeping us entertained.

Now Gen Z students in Manchester are being taught ‘soft skills’ such as empathy >> https://t.co/50DSFMMLhp

#education

[From The Sidelines @the_sidelines2]

A little stress isn’t always a bad thing—it can boost focus and resilience! But how do you strike the right balance? Discover how to support your child’s learning journey here: https://t.co/PZmzcSKgN5

[From The Sidelines @the_sidelines2]

Ross and Jon dive into the importance of maintaining body clock routines before exams in their latest podcast episode. Tune in for tips on optimizing sleep for better focus!

Listen now: https://t.co/PZmzcSJIXx

[CLPE @clpe1]

Shakespeare Week is off to a great start here at CLPE🎉

Hosted by @ShakespeareBT, we’re excited to be part of this annual celebration, which gives children opportunities for enriching & enjoyable early experiences of Shakespeare.

Stay updated: https://t.co/iYr8uHXUoE

[Laura Summers 📚 @LauraSummersNow]

In the run up to #worldbookday we have a special podcast episode with Cassie Chadderton (Chief Executive of @WorldBookDayUK ) about how they are shaping their mission.

https://t.co/LiSnowVJor

[World Book Day UK 📚 @WorldBookDayUK]

📚 Calling teachers of young people! A great opportunity from our friends at The Carnegies 📚

Do you work with older readers who have strong opinions about YA?

Register your group for the @CarnegieMedals Shadowing Programme and empower young people to read, review, and vote on the best books in children’s and YA literature.

Free publicity packs available—register by 7 February!

[Laura Summers 📚 @LauraSummersNow]

Great day today @BookMachine meeting our new Campaign Managers Val and Rachael!

Want to join Team BookMachine? We're currently hiring for a Marketing Operations Coordinator! Read more about the role by visiting the Jobs Board on our website ✨

[World Book Day UK 📚 @WorldBookDayUK]

Want to see what you’ve got to look forward to with World Book Day 2025?

Head to our website for a taster of what to expect from our partners, and to see how you can get involved to help children 'Read Their Way' this #WorldBookDay 📚

https://t.co/v0a0zoWaSu

#WorldBookDay #ReadYourWay

[World Book Day UK 📚 @WorldBookDayUK]

How to plan the perfect #WorldBookDay 📚✨

1. Take a look inside this year's £1/€1.50 books

2. Head to our website to explore our free resources

3. Download our low-cost dressing up pack

4. Sign up to our online events - including the Great World Book Day Footy & Booky Quiz from @literacy_trust, @bbc_teach Live Lesson, and a free live writing session from @teampobble

Head to our website to explore all things World Book Day 2025 📚 https://t.co/J77Xc8kvfW

#WorldBookDay #WBD2025 #ReadYourWay

[World Book Day UK 📚 @WorldBookDayUK]

📢 Schools and educators! Explore our educators hub to find everything you need to make reading fun for learners of all ages - from Early Years to Secondary, School Library Staff and Home Educators there is a special pack for you too 📚

Resources: https://t.co/mj5PmxPlB4

[World Book Day UK 📚 @WorldBookDayUK]

📢 Calling schools! Download our new Parent and Caregivers Communications Toolkit - packed with everything you need to keep parents and caregivers informed before, during and after your World Book Day celebrations. 📚

Find it here: https://t.co/wkWcgEoCab

#WorldBookDay #ReadYourWay