Laura Vandiver

VP of Research for The Vandiver Group, specializing in ethnography, market research, and health care. Triathlete, vegetarian, health nut, Kindergarten mom.

[Laura Vandiver @LauraVandiver]

Purple walls are awesome! https://t.co/XMq4qSlBiY

[Laura Vandiver @LauraVandiver]

Interested in being #veggie? Love #fitness? New YouTube project Veggie Fit-videos on veggie cooking and workout tips! http://t.co/pWrbPlzLl6

[Laura Vandiver @LauraVandiver]

Awesome presentation by @ChiCityK at #CRCDallas! She is stressing the importance of training your team on research #tvgresearch

[Laura Vandiver @LauraVandiver]

Get thought leaders to talk about the research #CRCDallas #tvgresearch

[Laura Vandiver @LauraVandiver]

Video, podcasts, info graphics also good for condensing research into ways the audience can relate to it #CRCDallas #tvgresearch

[Laura Vandiver @LauraVandiver]

Researchers need to deliver content in a way that resonates with the audience. Consider building a micro site #CRCDallas #tvgresearch

[Laura Vandiver @LauraVandiver]

Want people to care about research? You need to sell it! #CRCDallas #tvgresearch

[Laura Vandiver @LauraVandiver]

What's the headline? So what? Who cares? Questions to ask when starting research! #CRCDallas #tvgresearch

[Laura Vandiver @LauraVandiver]

Waiting for the first keynote address to start at #CRCDallas! #tvgresearch

[Laura Vandiver @LauraVandiver]

So excited to race #IM703Racine this Sunday in Racine, WI! Weather gods are good- 75 degrees and sunny is the forecast! #Triathlon #STL

[Andy Likes @TVGmediaguy]

St. Louis-based @GraematterInc grows funding with @STLCo_growth Helix fund advantage. - @stlouisbiz http://t.co/JIyMmyvQRt #STL #Business

[Laura Vandiver @LauraVandiver]

Wrapping up another great conference! Thanks #mra_national!

[Laura Vandiver @LauraVandiver]

Comcast used ethnography to understand how customers interact with media #mra_national #MRX #tvgresearch #lovequal

[Laura Vandiver @LauraVandiver]

Use data to create a personalized experience for users #mra_national #MRX #tvgresearch

[Laura Vandiver @LauraVandiver]

You are not your audience! Do not trust your gut. Lessons from the Obama campaign at #mra_national #MRX #tvgresearch

[Laura Vandiver @LauraVandiver]

Amelia Showalter talking about how Obama won 2012 election with data. Awesome!! #mra_national #MRX #tvgresearch

[Donna Vandiver @DMVAND]

Now she's even more excited. Won $1000! RT @LauraVandiver Excited to be at the #mra_national conference in Orlando! #MRX #tvgresearch

[Laura Vandiver @LauraVandiver]

Keep it simple, make it actionable, stay focused on the goal. Great B2B research advice from #mcmresearch #mra_national #MRX #tvgresearch

[Laura Vandiver @LauraVandiver]

These #mcmresearch ladies live in my world! Great points on B2B research #mra_national #MRX #tvgresearch

[Laura Vandiver @LauraVandiver]

Retail research shows we need to stop screaming at consumers in ads- about time! #mra_national #MRX #tvgresearch