LauranHundshamer

“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Ofr at J. Walter Thompson

[LauranHundshamer @LauranMarketer]

The foreign tourists here in the US for the #WorldCup tweeting about their experiences is #marketing gold!

[LauranHundshamer @LauranMarketer]

Yes. Yes it is.

[Matthew Tkachuk @TKACHUKycheese_]

🥇

Is that good?

🇺🇸

[LauranHundshamer @LauranMarketer]

I love B2B marketing. I love it even more when you can take your product and tell a story that makes it relatable to businesses and solve their problems.

Remember the old adage--it's the benefits, not the features.

Read on for some inspiration. 💡👇

https://t.co/B47DV3Phcd

[LauranHundshamer @LauranMarketer]

Does anyone geek out about creating a #regressionmodel?

No?

Just me?

🦗

[LauranHundshamer @LauranMarketer]

I was thrilled to join The Application, a podcast on the @TeamEnrollify network, hosted by @allisonturcio, Ed.D.! We talked about personalization of higher ed comms and how it is now an expectation of students.
https://t.co/zALPM9rdKS 🎉

Thanks, Allison for having me on. 😊

[LauranHundshamer @LauranMarketer]

There's a special place in heaven... 🤍

[Dark Darling @Darkdarling00]

I asked staff which dog had zero adoption application here is what happened.

[LauranHundshamer @LauranMarketer]

Check out my latest article: Marketing Tactics People Rarely Think About https://t.co/hPkFf7vrXG via @LinkedIn

[LauranHundshamer @LauranMarketer]

@usbank Are you aware that scammers are using your name (caller ID) to call your customers in an attempt to gain access to our accounts? Both my husband and myself have received a call.

You may want to send an email warning your customers. I fear many people will fall for it--especially the elderly.

[LauranHundshamer @LauranMarketer]

Total marketing geek thing that gets me jazzed.... spreadsheets for clients! Am I alone in this?

#KPI's #marketing #excel #goals

[LauranHundshamer @LauranMarketer]

At the @mspairport and overheard the bartender: Aperol Spritz and Long Island as he served two women.
My first thought...they are off to a great start on their 4 day vacation!

[LauranHundshamer @LauranMarketer]

A full-time CMO = $200K+ a year.
A fractional CMO = strategy, flexibility & results at a fraction of the cost. 💡

Here’s how fractional marketing saves companies money 👉https://t.co/1G08qbrW3E

#FractionalCMO #MarketingStrategy

[LauranHundshamer @LauranMarketer]

Most marketing happens where you can’t track it: DMs, texts, Slack groups. That’s dark social—and it’s where trust lives.

I just shared 6 overlooked tactics that can drive real growth 👉 https://t.co/ZlteclN7mq

#Marketing #DarkSocial #Growth

[LauranHundshamer @LauranMarketer]

Scattered marketing = wasted $$ + burnout.
Summit CMO Solutions helps you:
🎯 Find the right audience
⚡ Focus on what works
📈 Build a plan that drives ROI

Get clear, get growing 👉 https://t.co/BbTex9PRbb
#MarketingStrategy #FractionalCMO #SummitCMO

[LauranHundshamer @LauranMarketer]

God bless @PatMcAfeeShow!
AMAZING ending to today's @CollegeGameDay! 🙌🏈

The nation needed that.

[LauranHundshamer @LauranMarketer]

Who can relate?

The truth is, small businesses have a lot to think about and their marketing budget isn't usually at the top of the list.

But you don't need a massive budget to have a successful campaign.

Let's talk about how we can make that happen.
https://t.co/XHpoBp17Ka
#SummitCMOSolutions

[LauranHundshamer @LauranMarketer]

Stop hiring full-time CMOs to sit in meetings they don’t need to be in.
Hire one who only shows up when it actually grows your business.

That’s the beauty of a Fractional CMO:
✔ Strategy without the six-figure salary
✔ Experience without the overhead
✔ Growth without the guesswork

Sometimes “less” leadership is exactly what unlocks more results.

#FractionalCMO #MarketingLeadership #SummitCMOSolutions
https://t.co/XHpoBp17Ka

[LauranHundshamer @LauranMarketer]

💀 Omnichannel is dead.
Here’s why the brands winning in 2025 aren’t chasing more channels — they’re building Unified Customer Experiences instead.

The difference?
💡Real-time personalization
💡Context that follows the customer
💡A single source of truth for every interaction

In a world where your customers expect more relevance, less friction, and no starting over, channel-first thinking just isn’t enough anymore.

Think FEELINGS. A novel concept right? 😉😏

📖 Read why the future isn’t omnichannel—it’s unified: https://t.co/IAqO5LbqPU

#omnichannelmarketing #unifiedcustomerexprience #marketingtips #marketing #CMO #FractionalCMO #CMOConsulting

[LauranHundshamer @LauranMarketer]

Tactics are great. But without strategy, they’re just activity without impact.

Posting 3x a week? Running ads? Emailing your list?

Cool. But why? What’s the bigger goal?

Strategy = the difference between being busy vs. being effective.

Start with:

Who you're targeting

What problem you solve

How you measure success

Then build the tactics that move the needle.

What’s your biggest strategic challenge right now?

[LauranHundshamer @LauranMarketer]

Today’s buyer has done 70% of their research before ever talking to a sales rep.

That means your:
Website
Thought leadership
Social media
Email journeys
have to work overtime.

If your brand isn't showing up in the right places with the right value, you're not even part of the conversation.

Is your marketing team built to guide the full buying journey?