Alek Asaduryan

Founder of Reddit Growth Lab. I help brands get noticed on Reddit and turn attention into revenue.

Newsletter:

[Alek Asaduryan @Ldnbox]

@V3_Willy Exactly. It’s an easy win that we all should do at least once per year.

[Alek Asaduryan @Ldnbox]

Over the past year, I decided to seriously tighten up my business and cut all unnecessary expenses.

Right now, I only pay for: ChatGPT, Claude, Google Workspace, Memelords (lol), and my social security contributions and taxes.

For everything else, I started relying on free alternatives. It’s not always easy, but my profit margin is now 95%+, which is great.

[Alek Asaduryan @Ldnbox]

@tekbog Mythos reinvent the plastic bottle caps, make no mistakes.

[Alek Asaduryan @Ldnbox]

Estonia gave all of its 10th and 11th graders their own ChatGPT accounts to use for school.

-No one knows how the experiment will turn out.

-At the core of Estonia’s high school initiative is a custom “Socratic” version of OpenAI’s chatbot that refuses to complete students’ work for them.

-Instead, it’s instructed to do things such as help plan how to approach a task, or ask questions to explore one’s thinking.

-So far, about 62% of students with access to the school ChatGPT have activated their account, and about 35% use it regularly.

-A small but vocal minority of Estonian students say they refuse to use AI on moral grounds, citing issues such as water consumption by data centers or political complaints about U.S. tech companies, teachers say.

[Alek Asaduryan @Ldnbox]

@kirstycarrot The only way I use it is to find what's trending right now.

Then I use the images and create my own memes and jokes.

[Alek Asaduryan @Ldnbox]

Nature has had 3.8 billion years of R&D to solve complex survival, scaling, and efficiency problems.

This database curates over 1,800 biological strategies that you can directly translate into human innovation, business frameworks, and product design.

If you're stuck on a product or growth problem, your solution might already exist in the wild: https://t.co/qWiaT9YP1D

[Alek Asaduryan @Ldnbox]

@Hagerty

[Alek Asaduryan @Ldnbox]

@zuess05 For me personally it was X, but that was back in 2021, lol.

[Alek Asaduryan @Ldnbox]

Distribution is everything.

[Alek Asaduryan @Ldnbox]

@natmiletic Even our old Yugo looks better than this.

[Alek Asaduryan @Ldnbox]

@levelsio Another example of how good intentions lead to misguided solutions.

I'm so happy we're not into this kind of stuff here in Bulgaria.

[Alek Asaduryan @Ldnbox]

@kirstycarrot @downdetector

[Alek Asaduryan @Ldnbox]

A useful use case for Hermes Agent.

[Alek Asaduryan @Ldnbox]

Reddit is not social media.

[Alek Asaduryan @Ldnbox]

Here we go again, guys. 😱

[Google Search Central @googlesearchc]

Today we released the May 2026 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/ZfiT6txJk5

[Alek Asaduryan @Ldnbox]

Have We Reached Peak AI?

"Will I am, the Black Eyed Peas frontman and tech entrepreneur, debuted as a college professor in January 2026, teaching "The Agentic Self," a 16-week artificial intelligence course at Arizona State University where students learn to create their own AI agents."

[Alek Asaduryan @Ldnbox]

Reddit in 2026

[Alek Asaduryan @Ldnbox]

@kirstycarrot Haha, Reddit is definitely a black box. I'm now testing some new tactics like building subreddits in different niches/topics.

So far, I'm enjoying it because it feels like blogging in the old days.

And impressions are wonderful compared to other social media/SEO, etc.

[Alek Asaduryan @Ldnbox]

Great marketing experiments here, from a founder who knows a few things about marketing.

[Kirsty Sharman @kirstycarrot]

Some marketing things we've done this year to help us get more people trialing Referral Factory:

1. Me appearing on more podcasts (talking about referral marketing)
2. Using clipping tools and turning this podcast content into social content and YT shorts (does well)
3. Full software review / deep dive articles on external publications
4. Collaborating with YouTubers to review our software (cough cough paying them)
5. Full website restructure - removing dead or irrelevent topic clusters (lots of no indexing) and also brining everything under one menu not blog on one subdomain and help on another subdomain.
6. Asking our customers for referrals and reviews constantly
7. Publishing more case studies / real success stories on our website
8. Hired an actor and producing a lot more YouTube content for our channel

Something we've found is freshness is so much more important than it used to be for SEO. Like what is the internet saying about you right now, not two years ago.

Also videos get WAY more interactions, views and comments than long form blog posts. I really think only bots will read 3000 word blog posts these days 😂

Some things we're not doing that others swear by:

1. Capterra / G2 spend on premium profiles - should we be doing this? We used to and have stopped as i just didn't see the ROI there.
2. Shipping constantly and talking about it on X. We are shipping a lot, but its not really part of our content - should it be?
3. Aggressively commenting on reddit. We maybe comment once or twice as a team, but not hiring an agency to do it aggressively. Should we be doing this?
4. Buying links. We're now getting less links but more real ones as we just try make good content and hope people reference it :)
5. Having a target number of blog posts to write monthly - we hardly make new posts anymore, just update old ones and then focus only on video format for new content.

Something interesting: our traffic has dropped overall, but mostly because we were ranking for tons of irrelevent and unrelated keywords before - so by cleaning that up we may get less traffic, but we get much better quality traffic and that leads to more people actually starting a trial ✅