Bassil Elkadi

educator, professor, mentor, life changer @uofsandiego @ucsd; bring textbooks to life via the art of storytelling

[Caylie Miller @cayliejomiller]

Hey @LeProfElkadi, this is how Oura creates a competitive advantage in a market that appears to be dominated by Apple.
https://t.co/rew8NJVPrQ

[Bassil Elkadi @LeProfElkadi]

@ArebelXime @LeProfElkadi

[Adam @AdamYTho]

@LeProfElkadi

[Aídan Gonzalez @aidang_4]

@LeProfElkadi, this exemplifies a marketing channel delivery system in which Amazon uses Prime Video and X to promote and deliver live sports content directly to consumers, illustrating the strategic use of direct channels to reach and engage customers.

[Aden Howard @AHoward24_]

@Waymo @LeProfElkadi Waymo represents disintermediation in the transportation and mobility industry. It offers an autonomous ride-hailing service where self-driving cars can be summoned via an app, allowing customers to travel without owning a car or interacting with a driver.

[Kesh21 @Kesh211418111]

@teslaeurope @LeProfElkadi

[John E Read @ERead27502]

@LeProfElkadi
Due to Trump's coming tariffs, Apple will raise the prices of its products. However, due to the value of its products and the loyalty of its customers, its estimated sales aren't expected to drop significantly.

[salem adely @SalemAdely]

The Travis Scott x McDonald's collab was a masterclass in market segmentation! Targeting Gen Z & Millennials through new generation hip-hop culture and social media hype leading to a 25% sales boost. Genius move or just hype marketing? @LeProfElkadi

[Jack Armstrong @jackaarmstrong4]

@DylanMcD8 @LeProfElkadi Great to see Apple succeeding in product and service updates! Apple did upgrade tech, but also enhanced how we experience their brand with new iOS updates and AI features. This is a great example of building customer value through products, services, and brands.

[Emilio @Emilioacv]

@X @LeProfElkadi This coordinates with what we are learning with customer-driven marketing strategies because it gives the customer (in this case, the users of x) a look into the future with what is to come with x and its updates to Grok 3 and a new x premium service.

[cade.martinez @cade_martinez7]

@LeProfElkadi
Kawasaki is known for there extremely fast bikes that are perfect for the average adrenaline junkie. These bikes can go up 230+ mph and can go from 0-60 in 2.5 seconds. These bikes are perfect for making any road feel like a race track.

[Connor Carew @connorjcarew]

@LeProfElkadi an example of researching consumer habits: knowing how consumers tend to spend their money provides currently established/developing firms insight into how they should appeal to said tendencies (ch. 4)

[USA TODAY Tech @usatodaytech]

Adobe is aiming to train 30 million people of all ages worldwide by 2030 to help improve digital marketing skills. https://t.co/QbqVUbOiT7

[sophia @sophia459692219]

@LeProfElkadi Amazon’s upcoming Prime Day is an amazing example of using differentiated marketing strategy in order to appeal to customers various needs.

[Perla Akiki @AkikiPakiki]

@CocaCola @LeProfElkadi This is a representation of demographic segmentation as it is appealing to Ben Z and millennials. This tweet remains relatable and keeping brand relevance.

[Adobe @Adobe]

Together with @Microsoft, we're excited to announce that your favorite Adobe apps are coming to Copilot+ PCs, powered by #SnapdragonXSeries Elite and Plus processors. Photoshop, Lightroom, Adobe Express, Adobe Firefly, and Adobe Acrobat are available in #CopilotPCs today. Premiere Pro, After Effects, and Illustrator coming soon. https://t.co/zgsbtRDxFp

[Retaj Alghareb @AlgharebRetaj]

@LeProfElkadi

[Marianna Esquivel @mariannaesquive]

@LeProfElkadi

[t @jdmarisanigg]

@Wendys Wendy’s making fun of Travis kelce for losing his Super Bowl ring in a bowl of chili. @LeProfElkadi

[lola schettini @lolaisabellaaa]

@LeProfElkadi