Greg Isenberg just dropped a 69-minute masterclass with Nicolas Cole on why AI didn't kill good writing.
it killed generic writing.
Cole explains how to use AI without sounding like everyone else :
• 00:00 - Why generic writing is now worthless
• 15:20 - Build a library of your approved language
• 23:00 - Pick a side instead of repeating the consensus
• 36:40 - Build the personal dataset AI can't invent
• 52:00 - Let AI remix your thinking, not replace it
the biggest insight:
**AI has access to language. you have access to lived experience.**
your stories, mistakes, opinions, and patterns become the data that makes your AI outputs uniquely yours.
stop asking AI to invent your voice.
give it enough of your thinking to reproduce it at scale.
Watch the video below, then read the article below on building and selling no code managed AI agents
CAIS is officially open for business.
Follow only if you want to see what happens when AI, strategy, marketing, content, events and execution stop working in silos.
One Brand Brain. One direction. A lot coming.
Follow @thecaisai and watch this space.