Lead Dog LLC

Full service consulting for strategic planning, integrated communications, reputation management, leadership development, and team building.

[Lead Dog LLC @LeadDogLLC]

It's more important than ever to have a distinct voice for your #brand and engage with #customers on a human level.

#Socialmedia is set up for creating a visual brand, allowing you to develop an #identity and a voice to showcase your brand #values and engage with #followers.

[Lead Dog LLC @LeadDogLLC]

Want to get the best results from your #campaigns? Use A/B tests! An A/B test is an automated tool that runs 2 versions of content with one variable to assess which gets the best response. Test different visuals and verbiage to zero-in on the most effective content. #marketing

[Lead Dog LLC @LeadDogLLC]

PPC Marketing Glossary: #SQR.

A #SearchQueryReport is a report generated by Google Ads that specify how well your targeted keywords are performing against users’ search queries. In other words, the report will identify the search terms users enter before they click on your #PPC.

[Lead Dog LLC @LeadDogLLC]

Affiliate marketing is a low-risk channel that is often mutually beneficial. Whether you're promoting through an affiliate or generating revenue as one, making money with affiliate #marketing starts by knowing the basics. https://t.co/NvzVXGptsC

[Lead Dog LLC @LeadDogLLC]

Collecting and analyzing #SEO data can help you understand mistakes, develop new ideas, and adjust your goals. Read more here: https://t.co/w6oZseRhMd

[Lead Dog LLC @LeadDogLLC]

Running a business is enough work without trying to promote your brand and create leads as well. When it comes to generating exposure and engagement, trust a #marketing professional and give us a call!

[Lead Dog LLC @LeadDogLLC]

Going to Market: Social Proof

Social proof is when a user validates a business's content, messaging and branding through a social action, such as leaving reviews, recommendations, or sharing. This helps fellow consumers determine trustworthiness and value. #marketing

[Lead Dog LLC @LeadDogLLC]

The way your customers feel about their interactions with your #business can greatly determine your #success. That is why it's important to evolve your customer #service and #communication #strategies. Here's how you can do it. https://t.co/iXwKnEaxEJ

[Lead Dog LLC @LeadDogLLC]

Aside from the fact that bad design is unprofessional, good #webdesign is important for #SEO. At the back end, it will help engines parse and #index images and content, improve #loadtimes, and reduce spam. At the front end, it will improve #bouncerate and attract users. #website

[Lead Dog LLC @LeadDogLLC]

PPC #marketing is a great way to boost your business's success while you're away from the screen. Read this article for a few things you must know right now about #PPC. 🖱 https://t.co/qeOjhTGWyr

[Lead Dog LLC @LeadDogLLC]

Still not embracing #hashtags?

Why not! Hashtags allow your #socialmedia content to be more easily discovered, and algorithms will reward you for engaging with a platform. These can be descriptive, funny, broad, or specific. #SMM

[Lead Dog LLC @LeadDogLLC]

Looking to target potential customers more effectively? Invest in #PPC advertising! PPC traffic results in a 50% higher conversion rate compared to organic link visitors. #ppcmarketing

[Lead Dog LLC @LeadDogLLC]

Do you #ad?

Utilizing #advertisements through various #socialmedia platforms is a great way to introduce your #company to your target #audience. With many #ads, you have the #opportunity to choose your #target audience, allowing the #algorithm to handle the rest.

[Lead Dog LLC @LeadDogLLC]

Bounce rate refers to the percentage of #website visitors that leave after viewing only one page.

This means potential customers are leaving just as quickly as they are entering. A low #bouncerate is key to improving #SEO, but also to leaving a positive #impact on #users.

[Lead Dog LLC @LeadDogLLC]

Getting people to buy your product stems from having an understanding of who will buy it. You are not marketing to everyone - figure out what your consumer looks like and what they're looking for. This will lead to higher value conversions, and less spent in marketing. #marketing

[Lead Dog LLC @LeadDogLLC]

Captivating an audience's attention consistently is a wise approach to #marketing, as is remarketing to interested users, but it's also easy to overdo it. Showing the same ad to the same people too often can exhaust them. As in all aspects of life, moderation is key.

[Lead Dog LLC @LeadDogLLC]

In this day and age, branding is king. When it comes to #marketing your #business, even the best strategy and application will fall flat without a strong #brand. Here's how to build one without breaking the bank. https://t.co/GOB9iQ9FEa

[Lead Dog LLC @LeadDogLLC]

Know your PPC: Conversions

Conversions are often referred to as “goals.” If the goal of your PPC campaign is to generate leads, then actions such as visitors completing a web form on your PPC campaign landing page would be identified as a conversion. #PPC

[Lead Dog LLC @LeadDogLLC]

Consumers today are well-aware that most content a #brand puts out is agenda-driven. Building authentic relationships will result in more positive responses. A great way to do this by being transparent with your audience, telling your story, and highlighting your team. #marketing

[Lead Dog LLC @LeadDogLLC]

Are you a fan of filters?

Filters are fun and can make your posts (and business) stand out. Try different filters to see which one suits your brand - and then stick to it. Changing filters for each image will go against your branding and look unprofessional.