A mid-sized regional accounting firm was up against a flood of client losses and defections as the 2008 recession took hold. So they doubled down, and turned to us to turn their IT guy into a producer. Here's what happened. https://t.co/qeT4LObiQ6
For many of us, the coronavirus has turned our world upside down. And many businesses are being forced to close; sadly, many never to open again.
So can we see what the world will look like on the other side, and how to make it in the new world? https://t.co/ECfQEfpsrO
Recession Era Case History.
Bringing out a new technology in a recession may seem like a bad idea. But the alternative – holding fast – can be worse if that market is going to disappear. Here''s how we helped one company make it happen. https://t.co/sJrMJZlsYR
Recession Era Case History
Surviving a recession and prospering on the other side is tricky. For one direct mail business, making that jump took a lot of hard work, and help from https://t.co/JovgRxFGiv, but it paid off. Find out how they did it. https://t.co/b2jDtcQwRu
Trying to figure out a solid plan to counter a recession is challenging. General advice often doesn’t apply to your specific situation. So, what can you do? https://t.co/TSVbHlUJkQ
How to Confront a Recession
In a recession, marketing tends to take the first budget cuts, but with our experience in recessions this most often proves to be a fatal mistake. What should you be doing? https://t.co/AYKXu5NXjz
All Hands on Deck
Many companies have reduced their staff levels in response to the COVID19 lockdown. And they've told those they've retained to get on the phones and look for new business in an effort to shore up revenues. What could go wrong? https://t.co/OGk580gi8X
Crossing the Abyss
There's no question that, for many businesses, the COVID19 lockdown represents an existential threat. But, by applying certain fundamentals, some can survive. Here's how. https://t.co/yCb9BQaWZx
For many companies looking for commission-only sales and marketing reps, candidates who turn down a job offer because they believe they can make more money on unemployment is a problem. But there's a solution. https://t.co/YLbJvVzd6Z
A startup had created an innovative algorithm that predicts vehicle failures. But they were having trouble selling their solution - because their technology-oriented engineering team had no real business development experience. So they call us for help. https://t.co/p2SrL6zFch
Who's Responsibility Is the Conversion Rate?
In spite of all the many ways there are to promote your business today, it doesn't do any good if you can't ultimately engage the prospect the right way. So, what needs to be done?
https://t.co/tl7aLElSvH
FREE Cold Calling Training
One way to fight back against the recession is to crank up the cold calling. We made our Cold Calling for Professionals PDF book free for a while. But you may not know where to find it. https://t.co/3GcQpXk1xw
PPP vs UI
Congratulations, we''re now in an economic death spiral. The employees you just laid off can make more money collecting unemployment than they can make coming back to work now that you got your PPP check. https://t.co/3IhqDHwU27
Incentivize Loyalty
Even though your margins are getting squeezed to the bone, you have to try to find a way to do something extra for your customers and your prospects these days. https://t.co/QXSiMUtlGa
It's the Thought that Counts
Before they're prospects or customers, they're people first - even if they're hiding behind a mask - which, actually, when you think about it, makes today not so unusual. https://t.co/YrWYAo2mmG
Are Your Sales Down 40% or More?
Have your #sales have fallen more than 40% YTD? What are you doing reading this? You need to call us RIGHT NOW!!! https://t.co/MtUU3pwgZF
Who Gets the Life Preservers?
You're the Captain. The boat is sinking. There's you, your #Marketing Manager, and your #Sales person. And you have only two life preservers. Who gets them? https://t.co/DtFqGCXkZi