Ayush Shankar Pandey

🚀 Founding Member @ gen + digital marketing
Building, experimenting, learning
Sharing what works along the way

[Ayush Shankar Pandey @LeadGuyAyush]

I just published Your Lead List Isn’t Bad. It’s Just Too Old. https://t.co/Cqz3kI30mQ

[Ayush Shankar Pandey @LeadGuyAyush]

A stale lead list creates a copywriting problem that copywriting cannot solve.

You can improve the subject line.
Rewrite the opener.
Tighten the CTA.
Add more personalization.
But if the prospect changed roles, the company went quiet, or the original buying context no longer exists, the campaign is already starting from behind.
Before rewriting the email, audit the list.
Better messaging helps.

But fresher, more relevant prospects give the message something to work with.

[Ayush Shankar Pandey @LeadGuyAyush]

this is actually why i thought you might have an interesting take on something i’m building... it’s around finding people already showing relevant intent/activity before you reach out, so you’re not relying as much on the pitch itself to create interest. no catch btw, not trying to sell you anything.. would just love to let you test it and get your feedback since you clearly think pretty deeply about how different buyers actually make decisions

[Ayush Shankar Pandey @LeadGuyAyush]

the “right message at the right time” part is exactly what stood out to me... i’m building something around finding people/accounts showing the right signals before you reach out and i’d genuinely love your take on it since you clearly think about targeting beyond just bigger lists... no catch at all, happy to let you test it for free and just tell me what feels useful and what doesn’t

[Ayush Shankar Pandey @LeadGuyAyush]

this is such a good way to put it... especially in sales where people usually blame the channel way before they’ve given the process enough reps i’m building something around finding more relevant active prospects for outbound and given your GTM + RevOps background i’d genuinely love your take on it... no catch at all, just happy to let you test it and tell me what you think

[Ayush Shankar Pandey @LeadGuyAyush]

@EnvolDev your DM is locked kindly allow me to share the details..

[Ayush Shankar Pandey @LeadGuyAyush]

@MarkMeyerBuilds your Dm is locked kindly allow me to share the details

[Ayush Shankar Pandey @LeadGuyAyush]

@goncalo_sdg your DM is locked please allow me to share the details

[Ayush Shankar Pandey @LeadGuyAyush]

Most outbound teams personalize too late.

They build a broad list first, then try to make each message feel relevant.

That usually creates forced personalization because the targeting was never specific enough.

The better order is:

Choose a narrow problem.
Find accounts likely to have it.
Identify the right role.
Then personalize around the context you already have.
Personalization should be the final layer of good targeting.
Not a patch for a weak list.

[Ayush Shankar Pandey @LeadGuyAyush]

@JulieFrench_ haha yeah definitely feels like we’re thinking along similar lines i’d love to share what i’m building and let you test it, but looks like your DMs are locked right now.. if you open them up for me, i’ll send the details over there.

[Ayush Shankar Pandey @LeadGuyAyush]

this is such a good way to frame it... reach gets way more useful when you’re actually reaching the right people too. i’m building something around that exact problem and i’d genuinely love your take on it given how much you think about trust + distribution... no catch at all, not trying to sell you anything, just happy to let you test it and tell me what feels useful or totally misses

[Ayush Shankar Pandey @LeadGuyAyush]

the fact you went deep on reddit + are actually listening to the no’s makes me think you’d give really useful feedback on something i’m building around finding active relevant prospects before outreach... no catch and not trying to sell you anything, happy to let you test it for free and tell me what feels useful vs what doesn’t

[Ayush Shankar Pandey @LeadGuyAyush]

this is exactly the part i keep thinking about too... the title alone barely tells you who actually matters right now. i’m building something around finding prospects based on what they’re actively doing instead of just another static list and honestly given how deep you are in outbound i’d really value your take on it... no catch at all, not trying to sell you anything, happy to let you test it and tell me what’s useful and what’s not

[Ayush Shankar Pandey @LeadGuyAyush]

the filtering point is exactly what stood out to me here... i’m building something around finding people already showing relevant intent/activity so the list gets tighter before enrichment even starts and with the volume of campaigns you’re running i’d genuinely love your take on it... no catch at all, not trying to sell you anything, happy to let you test it and just tell me what feels useful vs what’s noise

[Ayush Shankar Pandey @LeadGuyAyush]

probably message them first tbh... a quick convo usually tells you way more than guessing what to build next i’m building something around finding the right people who are already showing relevant intent/activity and since you’re early in the founder journey i’d genuinely love your take on it... no catch at all, happy to let you test it for free and just tell me what feels useful vs pointless

[Ayush Shankar Pandey @LeadGuyAyush]

100%... real users will tell you more in a day than polishing in private will in a month i’m building something with that same mindset and since you’re literally sharing the dead ends + what actually works, i’d genuinely love to let you test it for free and get your take... no catch at all, not trying to sell you anything

[Ayush Shankar Pandey @LeadGuyAyush]

@OliMan1998 i would like to share the details in DM if yu allow me.

[Ayush Shankar Pandey @LeadGuyAyush]

@JulieFrench_ cheers