Partner @ MVP - I help Execs get better results by cracking the code of human behavior. I write about the neuroscience of leadership and taking care of people.
@davidfrum@allthingsf74065 I don’t follow the logic in this statement. If the million bottles destined for Canada already are labeled for Canada then there is no need to demand labeling changes for Canadian bound wine.
@stijnnoorman It’s what information produces when the brain is calm enough to use it.
What’s your team optimising for right now — speed, or certainty?
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@stijnnoorman “Stop overthinking. Just execute.”
The most popular leadership advice on X.
It’s also neurologically wrong.
Your brain treats uncertainty as a physical threat. Unresolved ambiguity keeps the limbic system switched on - which shuts down the prefrontal cortex. more …
@stijnnoorman The leaders who break through don’t gather endlessly. But they don’t charge blindly either.
They find the one piece of information that collapses the ambiguity - then regulate the threat response keeping them stuck.
Clarity isn’t the opposite of information.
more …
@stijnnoorman This is why “you already know enough, just do it” spreads so fast.
It flatters action bias — the wiring that makes motion feel like progress, even when thinking was the actual work.
It rewards confident ignorance.
And calls it clarity.
more…
@stijnnoorman The exact part you need to decide and move.
So when a CEO freezes, it’s not information overload.
It’s a threat state.
And you can’t willpower your way out of one. You regulate the threat first - then the thinking brain comes back online.
more…
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