Lead Monitor

Content bridging marketing, publishing, tech and advertising from the New Statesman Media Group.

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The final #marketingmaestro interview is with Neha Sethi, Head of Marketing at @Teleperformance India. Thanks to everyone who has taken part! https://t.co/RpvAFwrGT7

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Revisiting the increasingly revelant issue of #cybercrime. https://t.co/4W4p72err4

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ICYMI: We chatted to media representatives to explore the tech trends changing #publishing and #media and making the headlines. https://t.co/BuQRzsErb9

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Our #marketingmaestro interview series continues with Sarah Hall at DC Thomson. We talk about the power of Millennial and Gen Z parents when it comes to marketing. https://t.co/Nt02Ud5bnA

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Thanks to Sharon Curr at Merkle B2B EMEA for her article exploring sustainablity and B2B marketing.👇👇👇 https://t.co/1Oz5vBXzFu

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We recently spoke to media representatives and explored the tech trends changing #publishing and making the headlines. https://t.co/ocW2VklLtT

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Always a pleasure to share our longer reads, and this one is a must for anyone interested in #cybersecurity and #cybercrime. https://t.co/5zyTXNk401

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We've published over 60 interviews with senior marketers in our #marketingmatters series: You can find them all here - https://t.co/T7KgpL3FPW

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Just days after the Electoral Commission admitted a hack put details of more than 40 million voters at risk, we look at the ramifications of cybercrime for #digitalmarketing. https://t.co/4W4p72err4

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As the issue of AI ethics continue to make the news, a look back at the halcyon days of 2022. A shout out to Gemma Banks, Louise Findlay-Wilson, Josh Wood, Michael C., Jem Lloyd-Williams, Will Brookes, and Adrian Palmer for their contributions. https://t.co/3JI9jd0aai

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Halfway through the new week, so it is time to roll out another #marketingmaestro interview. Thanks to Andrew Soane at @thoughtworks for his insights into social media, content and technology, and the marketing trends of the future. https://t.co/2XUVhEM7aQ

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Last month we chatted to event experts to discover how to maximise sponsorship opportunities. https://t.co/10WXlODUlw

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Revisiting something we explored earlier in the year useful for anyone in #digitalmarketing or #advertising and #sales: What makes a good lead, qualifying and generating MQLs, and improving overall lead scoring. https://t.co/4q0SImuiGK

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Is there a right or wrong way to work with clients? We spoke to agencies and brands about walking this fine line. https://t.co/tcBkqt2LdA

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Working directly with clients can be challenging for the best of us, but it is a two-way street. https://t.co/tcBkqt2LdA

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Always interesting to speak to tech giants @Microsoft about new trends in marketing. Thanks to Mark Richardson at Microsoft Advertising for insights into #martech, #advertising and #marketing. https://t.co/gYUf5jinSi

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A Thursday #marketingmaestro interview for you. We caught up with Rachel Smith at @exchangewire to talk content, social media and technology. https://t.co/sOxFu1nx6z

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It is nearly the end of the month, so what time is it? Time for the latest Advertising Standards Authority rulings of course! June sees #ads involving Rio Ferdinand, Chris Eubank Jr and ArrDee. Lucky us... https://t.co/ljgwaDDmh4

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#b2bmarketing people, listen up - budgets are looking good moving forward! Oh, and there is just the matter of #chatgpt and #generativeai improving your lot. LinkedIn's latest report on B2B marketing is in, and those in the know reflect on the findings. https://t.co/PnYMzUxzIZ

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Most industry events depend on sponsorships to succeed; we speak to several experts about how to maximise sponsorship opportunities both before and during the event. https://t.co/10WXlODUlw