Leaky Paywall

Leaky Paywall helps over 1000 news and magazine publishers build their email list, convert paid subscriptions, and create new digital products.

[Leaky Paywall @LeakyPaywall]

A registration wall is a paywall where readers pay with an email instead of money.

Politico is betting on one. Our publishers see 2x to 7x more email growth than with a newsletter pop-up.

bit.​ly/4st0j8l

#RegistrationWall #SubscriberGrowth #NewsPublishing #Politico

[Leaky Paywall @LeakyPaywall]

How a Stockholm News Site Grew Monthly Revenue 3.​8x With a Registration Wall leakypaywall.​com/battre-stadsdel-registration-wall-case-study/ @LeakyPaywall #Stockholm #LocalNews #RevenueGrowth #DigitalMarketing #SubscriptionModel

[Leaky Paywall @LeakyPaywall]

Two 23-year-olds built Argentina’s #1 news app using AI to scrape publishers’ headlines.

AI isn’t just taking your clicks. It’s building competitors from your content.

A registration wall blocks bots.

paywallpodcast.​com/

#AI #AIScraping #Paywall #RegistrationWall

[Leaky Paywall @LeakyPaywall]

5 Things a Registration Wall Does That a Pop-Up Can’t leakypaywall.​com/free-registration-wall/ @LeakyPaywall #EmailMarketing #UserRegistration #LeadGeneration #DigitalMarketing #MarketingStrategy

[Leaky Paywall @LeakyPaywall]

Are your paid subs flatlining?

Rate yourself with our free Subscription Scorecard. Answer a few questions about your site and in 3 minutes you get a score out of 100, your email capture rate, and the first thing to fix.

Try it free -> leakypaywall.​com/subscription-scorecard/

[Leaky Paywall @LeakyPaywall]

Your subscriber thinks, “My wife would like this too.”

With only single seats, she borrows the login. With a family plan, they upgrade.

Family plans convert. Add one.

More on the podcast: bit.​ly/4im6B6c

#Subscriptions #FamilyPlan #Paywall

[Leaky Paywall @LeakyPaywall]

How Many Devices Should One Subscription Allow? leakypaywall.​com/subscription-device-limit/ @LeakyPaywall #SubscriptionModels #PasswordSharing #DigitalContent #RevenueStreams #LoginLimits

[Leaky Paywall @LeakyPaywall]

Subscription Scorecard: See where your subscriptions stand against 500 of our publishers.

You get your email capture rate, the emails you’re not capturing every month, and what to do to jumpstart subscription growth.

Try for Free -> leakypaywall.​com/subscription-scorecard/

[Leaky Paywall @LeakyPaywall]

Your login page can sell.

North Shore magazine added one line to its login page. It became one of their top sources of paid conversions.

Blog: bit.​ly/4rRa6oz

Episode: bit.​ly/3TclGxJ

#SubscriptionGrowth #PaywallStrategy #PublisherTips #ReaderRevenue

[Leaky Paywall @LeakyPaywall]

How The Independent Builds Its Membership Tiers, and the Version Your Site Can Copy leakypaywall.​com/independent-membership-tiers/ @LeakyPaywall #MembershipModel #Subscriptions #DigitalMarketing #WordPress #ContentStrategy

[Leaky Paywall @LeakyPaywall]

Readers don't pay for plans. They pay for what the plans do for them.

Lead your subscribe page with the benefit, then cut the menu, ads, and extra links.

Full episode: bit.​ly/3TclGxJ

#SubscriptionPage #DigitalPublishing #PaywallStrategy #PublisherTips #Conversion

[Leaky Paywall @LeakyPaywall]

Selling the Benefits, Not the Access: How to Fix Your Subscription Page https://t.co/6Zplf5UcIV @LeakyPaywall #SubscriptionMarketing #DigitalPublishing #ContentStrategy #PaywallSolutions #AudienceGrowth

[Leaky Paywall @LeakyPaywall]

One viral story, 20K page views, 200 new signups. The move: lock the story behind free registration instead of a sidebar widget. Free content, but you get their email.

https://t.co/Hek97OmQS6

#RegistrationWall #NewsletterGrowth #AudienceGrowth

[Leaky Paywall @LeakyPaywall]

Is your print magazine the product? Cut print thinking you'll simplify, and you might be cutting the thing readers pay for.

Full breakdown: https://t.co/Hek97OmQS6

#PrintMedia #DigitalPublishing #PublishingStrategy

[Leaky Paywall @LeakyPaywall]

First-Party Data Is Worth 25-40% More CPM. Here’s How to Capture It https://t.co/ArW9dIWLqp @LeakyPaywall #FirstPartyData #MarketingStrategy #Advertising #CPM #DataAnalytics

[Leaky Paywall @LeakyPaywall]

Your newsletter shows up in your reader's inbox every week. That's why it becomes the product the moment you cut back on print.

https://t.co/Hek97OmQS6

#Newsletter #DigitalPublishing #PrintPublishing #PrinttoDigital

[Leaky Paywall @LeakyPaywall]

Your Login Page Is Your Best Subscription Sales Page https://t.co/vuU23wNKm0 @LeakyPaywall #SubscriptionSales #LoginPage #DigitalMarketing #RevenueGrowth #ContentStrategy

[Leaky Paywall @LeakyPaywall]

Build the wall to grow the list. Use the newsletter to make the list worth having.

See more - https://t.co/7rjjAfNRW3

#PublisherFlywheel #DigitalPublishing #NewsletterGrowth #MediaStrategy #AudienceBuilding

[Leaky Paywall @LeakyPaywall]

Is Your Paywall Invisible? https://t.co/cxLlj3GOp9 @LeakyPaywall #Paywall #DigitalContent #OnlinePublishing #ReaderEngagement #ContentStrategy

[Leaky Paywall @LeakyPaywall]

Your flipbook isn't growing your traffic. It's costing you.

Get your PDF archive onto the web as real articles instead. Evergreen content becomes forever traffic.

Full episode: https://t.co/Hek97OmQS6

#FlipBook #PrintToDigital #PublisherTips