Lean Content

Make it lean. Keep them keen. Brought to you by @joduncs
New podcast - #NicheUponAStar

[Lean Content @LeanContent_]

Marketing strategy isn't as complicated as the boffins would make you believe. 😵

It's basically 3 things: Segmentation, Targeting and Positioning. ⛷️

In English?

1. Get to know your customer 👭
2. Find out where they hang 🤔
3. Say something they care about 👀

[Lean Content @LeanContent_]

Thanks for the shout out on authenticity, @preneur_world!

Read it here: 👇
https://t.co/YhxueIzgyB

[Lean Content @LeanContent_]

I got to have a lovely cuppa and chat this week with @FreelanceMum01 - all about how I set up the business and what it's like being a mum and a freelancer.

Give it a listen:
https://t.co/SNmeIZkuRc

[Lean Content @LeanContent_]

Our next episode of #NicheUponAStar is out now! We interviewed the fantastic Freya Swenson-Costello about:

✅ What being neurodivergent means for her
✅ Building confidence and keeping it positive

https://t.co/gHakpLJcpS

[Lean Content @LeanContent_]

It's time for @Andre_Spiteri!

An amazing episode packed full of ideas and guidance:
🥇Don't overthink your own good ideas
🥈Keep putting one foot in front of the other

Listen here or wherever you find your podcasts #NicheUponAStar

https://t.co/o4wsvF9qBh

[Lean Content @LeanContent_]

We've started a ruddy podcast, mate.
And we've got incredible guests like @straightfactsyo talking honest #freelance life.

Give us a listen: https://t.co/i8UQekMLJr

[Lean Content @LeanContent_]

@Andre_Spiteri A2. For business, I only ever use the networks that bring in sales leads. I've tinkered with Insta but it's never actually led to work for me, so I ditched it 🥳 For now, because I'm B2B, it's simply LinkedIn and (barely) Twitter #ContentClubUK

[Lean Content @LeanContent_]

@ruthsedarwrites @Andre_Spiteri Thank you for expressing that so beautifully!

[Lean Content @LeanContent_]

@Andre_Spiteri A1. Nope! No social media strategy. But lately my thing has been to be super niche with social, using LinkedIn only for messaging within a tiny niche, and using Twitter only for, well, this... Keeps my hand in, without being too much for me to manage :) #ContentClubUK

[Lean Content @LeanContent_]

@Andre_Spiteri I remember years ago I did a speech, got 52 leads and entered them into a 6 email funnel. The funnel fucked up, sent all 6 emails at once to all 52 people who'd signed up to my newsletter. Hahahaaaa FML
Hard relate, [insert Andre's name] x

[Lean Content @LeanContent_]

@LoveRosiee1 @christina_p I actually stole this idea from a friend who used ChatGBT to plan a 2 week-long family holiday in Scotland! The ideas it generated were bang on!

[Lean Content @LeanContent_]

@christina_p A2. I'm not fussy, I sometimes like to set my own brief and work with clients who need support creating a strategy. But sometimes the dream client comes along, and they already have a vision, a strategy and set goals. It happened recently and it's been amazing. #contentclubuk

[Lean Content @LeanContent_]

@christina_p A1. Dare I say it, I don't! I rely now on networking, word of mouth and only use LinkedIn mail for connecting and conversations. #contentclubuk

[Lean Content @LeanContent_]

@Andre_Spiteri Happy 7 years! Today is my 5th anniversary of being in business as well.🥰

[Lean Content @LeanContent_]

On this day 4 years ago, I got the keys to my first office. Aw.🥰

[Lean Content @LeanContent_]

@ThatWriterJon Same here. I thought that only famous rich geniuses could become writers. I wish I'd known then that the only barrier to entry is in my own head.

[Lean Content @LeanContent_]

@ThatWriterJon Definitely, it's worth it for the headspace you get back. This was a rare non-fiction business book that actually did what it said on the tin. Cover. 🥳📚

[Lean Content @LeanContent_]

@Andy_Helios @ThatWriterJon It's ruddy genius, Andy. You'll love it.
Basically everything that can be scheduled goes in your calendar as a meeting, anything that can be done in 2 mins or less gets done 'now' and everything else goes on a magic list.
When I was swamped it saved me, so many times x

[Lean Content @LeanContent_]

@ThatWriterJon A2. Don't wait 10 years to become a writer. Leave teaching, you will find work waaaay easier than you think you will. Just do it. #ContentClubuk

[Lean Content @LeanContent_]

@ThatWriterJon A1. Reconciling my business accounts, a point that I was reminded of this morning 🙈 #ContentClubuk